Business Commons^™

Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study categorizes different Taiwanese gambling types using PGSI, and further evaluates the perceptions and attitudes toward the legalization of casino gambling. A survey was conducted using convenient sampling and distributed by Internet. Results indicate that across groups of different types of gamblers, there are significant differences in perceptions toward the legalized casino gambling industry. Also, across groups of different types of gamblers, there are significant differences in attitudes toward legalized casino gambling. Additionally, there are significant differences between perceptions toward the legalized casino gambling industry, and attitudes toward the legalization of casino gambling. In general, non-gamblers are relatively more …

Estimating The Indirect Contribution Of Sports Books: Sports Wagering As A Driver Of Other In-House Revenues, Brett L.L. Abarbanel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using data from a repeater market hotel in Las Vegas, Nevada, the relationship between sports book and slot machine revenues is examined. Daily sports book write and daily slot handle are compared over a 250 day period. Though many industry leaders theorize that sports book gamblers also wager in slot banks, the results of this research fail to demonstrate a statistically significant relationship between sports book write and slot coin-in. In addition, the model used included race book win as an independent variable. Race book win was found to be a highly insignificant indirect contributor to slot revenue volume and …

Sponsorship Of Interscholastic Athletics: An Examination Of State High School Athletic/Activity Association Sponsors, Justin Wartella

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sport sponsorship has evolved into a vast business enterprise, encompassing sport at all levels. In 2007 alone, spending on sport sponsorship worldwide was approximately $28 billion with an estimated amount of over $14 billion being spent in North America (IEG, 2008). Previous empirical research has been conducted to determine why companies choose to become involved in a sport sponsorship relationship. The existing literature on sport sponsorship objectives includes studies that have focused primarily on professional sport, intercollegiate athletics and international sport and sporting events. Despite the previous research conducted in the area of sport sponsorship, there has been a theoretical …

Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess

UNLV Theses, Dissertations, Professional Papers, and Capstones

Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …

The Utilization Of A Hybrid Task Technologyfit-Technology Acceptance Model For The Evaluation Of Hotel Guest Empowerment Technologies Usage, Thomas Schrier

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern economy organizations are trying to find every means possible to increase productivity and reduce costs. As such many organizations have turned to technology to aid in this. Due to this in recent years there has been a transition from traditional consumer self-service environments to technology assisted self-service environments. Through the use of technology customers are able to create products and services for purchase by with little to no help from the organization providing the products and services.

The hotel industry has also seen a rise in the use of technology applications to guests in performing services once …

Improving Casino Profitability Through Effective Offer Packages, Ren Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …

The Efficacy Of Fragrance Use For Enhancing The Slot Machine Gaming Experience Of Casino Patrons, Gael D. Hancock

UNLV Theses, Dissertations, Professional Papers, and Capstones

Once guests are inside a casino, experiential factors within the casino must be managed so that these guests are encouraged to engage in the gaming opportunities; remain in the casino to eat and shop; return to the casino; and hopefully, to recommend the casino to others. Ambient conditions have been shown to influence a person's willingness to stay in a public setting and their repatronage intentions. Air fragrance is one small, but controllable piece of the experience puzzle that includes décor, lighting, music and other ambient sounds, comfort of the seating, quality of the service, perception of cleanliness and ease …

Diversity Leader: Case Study Of A Selected Organization's Transformation, Aileen Guerrero Zaballero

UNLV Theses, Dissertations, Professional Papers, and Capstones

Diversity initiatives have evolved from a focus on compliance-oriented training to a systematic approach which integrates the many dimensions of diversity in all aspects of business to enhance performance through the practice of organization development (OD) (Bendick, Egan, & Lofhjelm, 2001). Many organizations have implemented short term solutions to address the demographic changes in the workforce, but have had minimal results. When diversity interventions are conceptually grounded in organization development practices the results are much more substantial for both the employees and the organization (2001). The purpose of this qualitative case study was to explore the perceived influential factors of …

Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate that consumer acceptance of timeshares in China is high. Six socio-demographic variables were identified as keys in predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation, marital status, annual household income, vacation frequency, and attendance at a previous …

Examining The Influence Of Restaurant Green Practices On Customer Return Intention, Audrey L. Szuchnicki

UNLV Theses, Dissertations, Professional Papers, and Capstones

In recent years there has been an increased awareness of how the actions of the foodservice industry are effecting the environment. With this awareness we have begun to see a change in priorities for both new and existing businesses. At the forefront of this change in the "green" direction is the GRA who certifies how eco-friendly an establishment is based on its' environmental guidelines. This study will examine the correlation between customer return intention and the institution of green practices within a restaurant setting. The expected outcome would be that a restaurant that is certified green or, implementing measures to …

The Aadere Model Of Progression In The Hospitality And Tourism Industry: An Empirical Study Of High-Salaried Black Managers, Ivan Benjamin Turnipseed

UNLV Theses, Dissertations, Professional Papers, and Capstones

Applying grounded theory methodology and method, this qualitative study uncovers and presents a rich, theoretically expressed understanding of the experience of salaried Black hospitality and tourism professionals who earn at least $100,000 annually. A 13-step customized research process featuring a novel literature review method, which utilizes researcher pre-data collection assumptions as a framework for conceptualizing and processing an unwieldy literature, enhancing post-data analysis, and developing research conclusions, is introduced.

Twenty loosely structured, open-ended, and in-depth interviews (12 male) are the singular data collection tool. An exhaustive analysis of participant transcripts resulted in 5,337 co ding in cident s , or …