Business Commons^™

The Economic Review Of The Travel Industry In Montana: 2008 Biennial Edition, Kara Grau, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.

An Educational Module For Enhancing Business Strategies For Web Sites Of Small Rural Firms: An Experience Economy Approach, Miyoung Jeong Ph.D., Ann Marie Fiore, Linda Niehm

Faculty Publications

The project described here introduces an educational module for use by Extension professionals and business owners/operators. The module is designed to help small rural firms build a unique and experiential Web site consistent with their physical stores by implementing 4E strategies. The module presents strategies to enhance the Web site experience and includes an introduction to Pine and GiImore's (1999) experience economy (4E) concepts and their application to Web site design for small rural retail and hospitality businesses. The module supports a step-by-step approach to assessing firms' experiential offerings and designing experience-rich Web sites. Copyright © by Extension Journal, Inc.

Israel's Tourism Industry: Recovering From Crises And Generating Growth, Stefanie Levit

Honors College Theses

In many countries tourism is a vital component of the economy and is an industry in which the home country is proud to show itself off to visitors. Israel is one country in which the tourism industry is still developing and has yet to reach its capacity for visitors. The economic role of tourism in Israel has not always been a major one but over time the industry has grown and become a significant source of revenue. Despite its small size, Israel is home to hundreds, if not thousands, of tourist destinations and activities. Israel's rich past combined with the …

Economic Impact Analysis Of The Tourism Industry, Robertico R. Croes

Dick Pope Sr. Institute Publications

The tourism industry in Osceola County has undergone some significant changes over the past ten years. The inventory of the accommodation sector increased by more than 20%; the industry became more diversified and complex by a greater number of timeshare properties in the area, the emergence of vacation homes as a prominent market segment and the emergence of convention hotels. The continuing evolution of the tourism industry has kept it a significant player in the economic landscape of the county. The analysis considered the local tourism industry from the perspective of both direct impacts (i.e. employment, value-added and government revenues …

Spatial Dimensions Of The Orlando Destination Region, Shaul Krakover, Youcheng Wang

Rosen Faculty Scholarship and Creative Works

This article aims to empirically examine the concept of a destination region using a case study approach. Two conflicting hypotheses are considered for the spatial structure of tourism in Orlando's destination region: the bubble pattern vis-à-vis a dispersed pattern. Locational concentration and the industrial mix of Orlando's tourist-related firms are examined by analyzing data revealing their location and business specialization. Findings reveal the concentration of the accommodation and dining firms near the theme parks area in a bubble-like pattern. Conversely, smaller scale attractions, convention services, and visitor and professional services tend to locate in high proportions outside of the core …

Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois

Institute for Tourism and Recreation Research Publications

This report shows the 2007 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1997-2007. It also shows the total number of groups visiting Montana during the same time period.

Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1997-2007. It also displays the total actual expenditures and the total inflation-adjusted expenditures.

Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2007.

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau

Institute for Tourism and Recreation Research Publications

This report looks at the expenditure profiles and the marketing responsiveness of nonresident travelers to Montana, and is based on data collected for the nonresident survey in 2005. The goal of this information is to provide a detailed look at visitor groups including money spent by each group in Montana. In addition to analyzing by visitor group, the report separates visitor groups by the quarter in which they visited Montana, state of residence, purpose of travel, and main Montana attraction. Finally, readers can find information on expenditures by United States travel regions.

Ecotourism Sustainability, Lori W. Hedrick

UNLV Theses, Dissertations, Professional Papers, and Capstones

Ecotourism is defined by the Ecotourism Society as “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The effect of this type of tourism poses both negative and positive impacts on the tourist and society. The importance of true ecotourism is to conserve and improve the environment, but the sustainability of this type of tourism can face ecological and economic challenges.

Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers

Honors Theses

The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …

Exploring Travel Agency Relationship Quality And Relationship Outcomes In China, Yinghua Huang

Faculty Publications

This study investigates the determinants and outcomes of relationship quality in the context of the China travel industry. A conceptual model was developed and tested to identify the determinants of relationship quality and the relationships between relationship quality and key relationship outcomes. Stepwise regression analyses on the survey data show that five of six proposed predictors have significant influences on relationship quality. Further investigation of structural equation modeling demonstrates that higher relationship quality resulted in higher reputation and customer loyalty. The findings will provide travel agency managers with a guideline to develop and implement effective marketing strategies in Chinese tourism …

Millennial Students, Movies And Tourism, Jeeyeon Hahm, Randall Upchurch, Youcheng Wang

Rosen Faculty Scholarship and Creative Works

This study examines the degree to which the leisure activity of "going to a movie film" influences an individual's image formation process, and therefore desire to visit the portrayed tourist destination. The results of this single case study are twofold. First, demographic differences occur between pretest and posttest measures of destination attributes as the result of exposure to a destination specific movie, and second, the desire to visit the film locations as expressed in the movie significantly vary by gender, age, and ethnicity.

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …

Cointegration And Causality Between Tourism And Poverty Reduction, Robertico R. Croes, Manuel Vanegas Sr.

Faculty Scholarship and Creative Works

This study, using cointegration and causality tests, investigates the relationship among tourism development, economic expansion, and poverty reduction in Nicaragua. The results indicate a long-run stable relationship among the three. The causality tests suggest a one-way Granger causal relation between tourism development and economic expansion, and between tourism and poverty reduction, and a bidirectional causal relation between economic expansion and poverty. The nexus of tourism, economic expansion, and poverty reduction is established in the Nicaraguan economy. This result is supported by testing the sensitivity of the Granger causality test under different lag selections along the optimal lag. The empirical evidence …

Analysis Of Japanese Hotel Employees' Job Satisfaction And Its Association With Annual Income And Other Socio-Economic Variables, Tadayuki Hara, Dana Tesone

Rosen Faculty Scholarship and Creative Works

Researcher conducted quantitative analyses of Japanese hotel employees' job satisfaction and its association with the other variables such as actual annual salary, desired annual salary, age, gender, highest education, years in the industry, number of jobs switched, size of the hotel etc. While some of the descriptive statistics might indicate that overall mean score of the job satisfaction appears to be improving, the research revealed where the increased variances of satisfaction might have come from. Series of hypotheses testing based on the industry-generated questions were conducted. While there were substantial evidences to support some allegations, relatively huge variances often indicated …

Online Learning: Examining Instructional Design Strategies In Leisure Curriculum, Michael A. Mulvaney, William R. Mckinney, Lynn A. Barnett

Faculty Research and Creative Activity

An assessment of the park and recreation-related educational programs and departments within the United States indicates an increasing presence of web-based distance learning (WBDL) environments. According to a voluntary listing posted on NRPA’s official website, over 35 courses are offered within a WBDL environment with almost 20 U.S. colleges and universities participating. In addition, some programs currently offer a 100% WBDL baccalaureate and/or master degree. These numbers are also somewhat conservative as additional programs offered by universities continue to emerge as evident by the dialogue and postings on the online discussion forum of the Society of Park and Recreation Educators …

The Instructor’S Role In Aquatic Education: Some Personal Observations, Leland Yarger, Steven P. Dalcher

International Journal of Aquatic Research and Education

No abstract provided.

Study On Safety And Liability Issues Relating To Package Travel, Frank Alleweldt, Klaus Tonner, Marc Mcdonald

Articles

This study on safety and liability issues relating to package travel, package holidays and package tours highlights some of the gaps in the EU package travel law by answering a number of specific questions related to statistical evidence, Community legislation, and US legislation. It also suggests possible solutions to fill these gaps. The study was prepared by Civic Consulting and is based on a legal analysis, a literature review, an evaluation of statistical data, and on interviews with European and national travel and tour operator associations, individual tour operators, European and national associations of insurers, individual insurance companies, and European …

The Yale Blocks, Brad Smith, Courtney Koehler, Kerry Hughes, Matt Stein, Pat Monaghan, Staci Beck

Real Estate Development Workshop Projects

Students from Portland State University's Center for Real Estate produce a development plan for a property site in Seattle's South Lake Union District.

Their task was to produce an original development plan, including the development concept, market analysis, conceptual design, economic analysis, capital and operations budget, and management plan.

International Perspective Of Aquatic Instructors’ Attitudes Toward Teaching Swimming To Children With Disabilities, Phillip Conatser

International Journal of Aquatic Research and Education

The purpose of this study was to examine attitudes of aquatic instructors (N = 23) toward teaching swimming to children with mild and severe disabilities in an inclusive setting. Aquatic instructors from 23 cities in 7 countries participated in the study. Data were collected by mail survey using the Aquatic Instructors Attitudes Toward Teaching Swimming to Individuals With Disabilities questionnaire (Conatser, Block, & Lapore, 2000). A correlated t test showed that aquatic instructors were significantly more favorable toward teaching aquatics to children with mild disabilities than children with severe disabilities. Instructors agreed they should include children with mild disabilities and …

Motivations And Reasons For Exercising In Water: Gender And Age Differences In A Sample Of Spanish Exercisers, Juan Antonio Moreno Murcia, Celestina Martínez Galindo, Pablo Marcos Pardo

International Journal of Aquatic Research and Education

The purposes of this study were, on the one hand, to relate the reasons for exercising with self-determination and, on the other, to check gender and age differences with a sample of 311 exercisers in water. The data were collected using the Behavioral Regulation in Exercise Questionnaire–2 and Motives for Physical Activities Measure–Revised. A positive and significant correlation was seen between self-determination and the reasons for exercise, with self-determination predicting 22% by enjoyment and 8% by fitness/health reasons. Similarly, the multivariate analysis showed that the women had more self-determination than the men and that they also rated fitness/health, social, enjoyment, …

The Need For Advanced Cardiac Life Support Certification For Open-Water Lifeguards At Huntington Beach, Ca, Daniel Jerome, Peter R. Chambers, Steve Reuter, John Porcari

International Journal of Aquatic Research and Education

The number of people visiting U.S. beaches increased in 2007 to more than 240 million people. This increase in activities does not come without danger. Lifeguards maintain beach safety, but little research is available to assist us in determining appropriate certification levels for lifeguards. The authors analyzed various injuries that occurred in the open-water environment of Huntington Beach, CA. Based on the nature of the injuries, they attempted to determine the level of training lifeguards needed. The vast majority of injuries (99%) were soft-tissue injuries, musculoskeletal injuries, or environmental injuries. It was felt that lifeguards with first-aid and basic-life-support (BLS) …

Tourism In Montana's Indian Country, Christine Oschell, Megan Tanner, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purposes of this research were to gather baseline data on travelers who visit Indian Country in Montana and to further understand why some travelers who are in the vicinity of Montana's Indian Country do not choose to visit the area.

Persuasive Design Of Destination Websites: An Analysis Of First Impression, Heejun Kim, Daniel R. Fesenmaier

Publications and Research

This research examines the persuasiveness of destination websites through an investigation of users’ first impression. To achieve this goal, it builds on research by Fogg (2003) and by Kim and Fesenmaier (2007) to assess the effect of the design factors of destination websites on first impression formation. The results of this study indicate that the subjects were able to make quick judgments on tourism websites, and that inspiration and usability were the primary drivers evoking a favorable first impression. This research concludes by discussing the implications of these findings and possible directions for future study.

Wanderlust: Where In The World Do You Long To Travel?, Exhibit Brochure, Tanya Jo Ormseth, Grenka Bajramoski, Sandra Varry, Rebecca Harrington

Rosen Library Exhibits

No abstract provided.

Top Management's Perceptions Of Service Excellence And Hospitality: The Case Of Dr. P. Phillips Hospital, Taryn Aiello

Electronic Theses and Dissertations

This study investigated service excellence and hospitality in a healthcare setting. It is unique from other hospitality research in that it considers hospitality and service excellence as separate concepts, applicable across industries. Part of the premise of this study explores how hospitality extends past service excellence to create a comfortable and welcoming environment to combat patient anxiety and stress. Furthermore, this is one of the first qualitative studies on the importance of service excellence and hospitality in the healthcare industry. This case study measured top management's perceptions of service excellence and hospitality within one community-based hospital located in Orlando, Florida. …

Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, Kara Grau

Institute for Tourism and Recreation Research Publications

Outlooks for 2009 and Review of 2008.

Travel And Recreation: Outlooks And Trends, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlooks and Trends in 2009, a Review of 2008.