Business Commons^™

The Right Message To The Right People: Developing Effective Crisis Response In Cruise Travel, Bingjie Liu

ICHRIE Research Reports

Purpose

The purpose of this study was to provide insights into developing effective crisis responses within the cruise industry. Particularly, this study tested the effects of different crisis responses on individuals’ safety perceptions and cruise travel intentions. This study also tested how individual characteristics; such as past cruise experience and demographic characteristics, may affect the communication outcomes.

Originality/Value

Using an interdisciplinary approach, this study applied crisis communication theories to a cruise travel context. The findings of this study can be directly applied to develop effective crisis responses for hospitality practitioners, which exemplify the essence of translational research.

Relevance of the …

Pricing Decisions During The Fifa 2014 World Cup: São Paulo And Rio De Janeiro, Albert A. Barreda, Sandra Zubieta Zamudio, Han Chen, Marina Cassilha, Yoshimasa Kageyama

ICHRIE Research Reports

Purpose: This report explores the host destination’s response to the 2014 FIFA World Cup. The study establishes how the hotel Key Performance Indicators (KPIs) of two of the main cities in Brazil reacted to the World Cup.

Originality/value: Exploring Brazilian hotel revenue managers’ responses to a major sporting event in Latin America is the main contribution of this research report.

Relevance of the topic: Several business sectors in the travel and hospitality industry experience distinctive positive and negative performance for hosting mega-sporting events. The findings of this research report will be helpful for hotel revenue managers who regularly propose strategic …