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The Right Message To The Right People: Developing Effective Crisis Response In Cruise Travel, Bingjie Liu
The Right Message To The Right People: Developing Effective Crisis Response In Cruise Travel, Bingjie Liu
ICHRIE Research Reports
Purpose
The purpose of this study was to provide insights into developing effective crisis responses within the cruise industry. Particularly, this study tested the effects of different crisis responses on individuals’ safety perceptions and cruise travel intentions. This study also tested how individual characteristics; such as past cruise experience and demographic characteristics, may affect the communication outcomes.
Originality/Value
Using an interdisciplinary approach, this study applied crisis communication theories to a cruise travel context. The findings of this study can be directly applied to develop effective crisis responses for hospitality practitioners, which exemplify the essence of translational research.
Relevance of the …