Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Pricing Decisions During The Fifa 2014 World Cup: São Paulo And Rio De Janeiro, Albert A. Barreda, Sandra Zubieta Zamudio, Han Chen, Marina Cassilha, Yoshimasa Kageyama
Pricing Decisions During The Fifa 2014 World Cup: São Paulo And Rio De Janeiro, Albert A. Barreda, Sandra Zubieta Zamudio, Han Chen, Marina Cassilha, Yoshimasa Kageyama
ICHRIE Research Reports
Purpose: This report explores the host destination’s response to the 2014 FIFA World Cup. The study establishes how the hotel Key Performance Indicators (KPIs) of two of the main cities in Brazil reacted to the World Cup.
Originality/value: Exploring Brazilian hotel revenue managers’ responses to a major sporting event in Latin America is the main contribution of this research report.
Relevance of the topic: Several business sectors in the travel and hospitality industry experience distinctive positive and negative performance for hosting mega-sporting events. The findings of this research report will be helpful for hotel revenue managers who regularly propose strategic …