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Full-Text Articles in Business

Building A Hook For Success, Nir Eyal May 2021

Building A Hook For Success, Nir Eyal

Perspectives@SMU

Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore


Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim May 2021

Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim

Perspectives@SMU

While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models


What Is The Digital City?, Amit Midha, Archan Misra Apr 2021

What Is The Digital City?, Amit Midha, Archan Misra

Perspectives@SMU

Urban metropolises must adapt and evolve to address disruption and sustainability challenges


Decarbonising And Digitalising Shipping, Perlin Chan, Serene Johnson, Aladdy Choo, Lay Lin Tan, Annie Koh Apr 2021

Decarbonising And Digitalising Shipping, Perlin Chan, Serene Johnson, Aladdy Choo, Lay Lin Tan, Annie Koh

Perspectives@SMU

Targeted regulation and a mindset shift are necessary to transform the maritime industry


From Bus Uncle To Botdistrikt, Abhilash Murthy Mar 2021

From Bus Uncle To Botdistrikt, Abhilash Murthy

Perspectives@SMU

How Abhilash Murthy turned a fun project into a successful chatbot company


Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan Mar 2021

Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan

Perspectives@SMU

The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …


How Is Fintech Helping Digital Entrepreneurs In Developing Communities?, Carmen Leong Mar 2021

How Is Fintech Helping Digital Entrepreneurs In Developing Communities?, Carmen Leong

Perspectives@SMU

FinTech is playing an important role in helping digital entrepreneurs tap into growth opportunities in Indonesia's developing communities, according to UNSW Business School research


4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University Jun 2020

4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University

Perspectives@SMU

K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan


The Road Ahead For Global Supply Chains, Singapore Management University, Victor Fung Jun 2020

The Road Ahead For Global Supply Chains, Singapore Management University, Victor Fung

Perspectives@SMU

Technology, geopolitics, and COVID-19 could lead to a total reinvention of how goods move around the world


A Path To Digitalisation Featuring The Dbs Story, Robin Speculand May 2020

A Path To Digitalisation Featuring The Dbs Story, Robin Speculand

Perspectives@SMU

Digitalisation of businesses has been rapidly increasing over the last few years and now it has become a necessity, rather than an option, for many. The article provides a path and model for leaders to transform their business. It starts by recognising that businesses need a digital vision driven by customers’ requirements and explains how to build centricity and be ready for the future.


Getting On The E-Commerce Carousell, Singapore Management University May 2020

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?


Covid-19 And Its Lessons For Innovation, Patrick Tan Apr 2020

Covid-19 And Its Lessons For Innovation, Patrick Tan

Perspectives@SMU

As COVID-19 forces organisations to adapt, it also presents opportunities to innovate.


Building Coca-Cola’S Customer Data Platform, Singapore Management University Feb 2020

Building Coca-Cola’S Customer Data Platform, Singapore Management University

Perspectives@SMU

The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns


Brick-And-Mortar Retail Is Not Dead, Singapore Management University Nov 2019

Brick-And-Mortar Retail Is Not Dead, Singapore Management University

Perspectives@SMU

Visa’s global head of innovation Mark Jamison points to trends that retailers can explore to reinvent themselves as next-gen retailers


Twitter And The Magic Pony, Singapore Management University Nov 2019

Twitter And The Magic Pony, Singapore Management University

Perspectives@SMU

London-based Magic Pony went from A.I. startup to a multimillion dollar cash-out in 18 months. Was selling to Twitter the right exit strategy?


Five Ways To Build Profits From Blockchain Enterprises, Singapore Management University Oct 2019

Five Ways To Build Profits From Blockchain Enterprises, Singapore Management University

Perspectives@SMU

Innovative Chinese companies are seeking a first-mover advantage


Blockchain: Disrupting Entertainment, Singapore Management University Aug 2019

Blockchain: Disrupting Entertainment, Singapore Management University

Perspectives@SMU

The technology could cut out the middleman for content


Security Token Offerings: The Next Big Thing?, Singapore Management University Jun 2019

Security Token Offerings: The Next Big Thing?, Singapore Management University

Perspectives@SMU

CUHK expert shares insights on whether Security Token Offerings will be the next trend in cryptocurrency community


Regulation And Use Cases For Cryptocurrencies, Singapore Management University May 2019

Regulation And Use Cases For Cryptocurrencies, Singapore Management University

Perspectives@SMU

Lack of regulation in the field could see cryptocurrencies restage the Great Financial Crisis. Blockchain technology can serve a greater good beyond financial speculation


Stablecoins: The Cryptocurrency Holy Grail?, Singapore Management University May 2019

Stablecoins: The Cryptocurrency Holy Grail?, Singapore Management University

Perspectives@SMU

Cryptocurrencies such as Tether were built with the aim of eliminating wild price fluctuations but it is still a work in progress


Blockchain: It’S Not All About Cryptocurrencies, Singapore Management University Apr 2019

Blockchain: It’S Not All About Cryptocurrencies, Singapore Management University

Perspectives@SMU

From promoting renewable energy to internet security, the technology is not just about bitcoins and making a fast buck


Twitter Ceo’S Life And Business Lessons, Singapore Management University Mar 2019

Twitter Ceo’S Life And Business Lessons, Singapore Management University

Perspectives@SMU

Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’


How Some New Products Succeed While Others Flop, Singapore Management University Feb 2019

How Some New Products Succeed While Others Flop, Singapore Management University

Perspectives@SMU

The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.


It’S All About The Commercial Experience, Singapore Management University Nov 2018

It’S All About The Commercial Experience, Singapore Management University

Perspectives@SMU

Making the buying experience enjoyable is key to success in the smartphone era


Intellectual Property, Innovation And The Retail Industry, Singapore Management University Oct 2018

Intellectual Property, Innovation And The Retail Industry, Singapore Management University

Perspectives@SMU

Think ahead to protect your intellectual property, and leverage on it to deliver customer value


Disrupting The Medical Industry With An App, Singapore Management University Aug 2018

Disrupting The Medical Industry With An App, Singapore Management University

Perspectives@SMU

GetDoc’s prescription for patient health: a standard consultation fee and cost transparency


Standing Out In The Digital Economy, Singapore Management University Jul 2018

Standing Out In The Digital Economy, Singapore Management University

Perspectives@SMU

The pace of digital transformation is accelerating. How do we remain competitive and develop new skills for the ever-changing career market?


Fixing The Future, Singapore Management University Apr 2018

Fixing The Future, Singapore Management University

Perspectives@SMU

Silicon Valley’s business model has wreaked havoc on the world. Human agency will be crucial to save it

The World Wide Web, when it exploded into mainstream culture in the mid-1990’s, promised to democratise information and level a playing field that had become tilted towards the rich and elite. When the United States Congress enacted the 1996 Communications Decency Act to regulate pornographic material on the internet, activist John Perry Barlow wrote A Declaration of the Independence of Cyberspace, urging governments to “leave us alone” in a realm where “anyone, anywhere may express his or her beliefs, no matter …


Towards A Cashless Society, Singapore Management University Apr 2018

Towards A Cashless Society, Singapore Management University

Perspectives@SMU

Infrastructure, settlement, and the ‘last mile’ likely to keep cash in vogue (and your pockets)

In the December 2017 Red Book statistic report by the Bank for International Settlements (BIS), it was noted that “the number of cashless transactions seems to have at least doubled over the last 10 years across all countries”. Countries like Singapore, Australia, and the Netherlands lead the way with over 400 cashless transactions a year per person – more than double from 10 years ago – while China has gone from single digits to nearly 30 in five years.


Engaging The Sports Fan In The Smartphone Age, Singapore Management University Mar 2018

Engaging The Sports Fan In The Smartphone Age, Singapore Management University

Perspectives@SMU

Technology has made sports accessible to more people. It has also changed sports’ relationship with the most ardent fans