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Cracking The Case, Singapore Management University May 2013

Cracking The Case, Singapore Management University

Perspectives@SMU

Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.

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