Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Business
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Marketing Faculty Research and Publications
The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.