Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Business
Informed Discussion In Information Technology Survey Courses, Amber Settle, André Berthiaume, Evelyn Lulis, Abdulrahman Mirza, Saudi Arabia
Informed Discussion In Information Technology Survey Courses, Amber Settle, André Berthiaume, Evelyn Lulis, Abdulrahman Mirza, Saudi Arabia
Amber Settle
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Marketing Faculty Research and Publications
The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.
A Proposed Model To Evaluate The Benefits Of Government Sponsored Regional Electronic Marketplaces For Smes: Extending The Updated Delone & Mclean Is Success Model, Denise Gengatharen, Craig Standing
A Proposed Model To Evaluate The Benefits Of Government Sponsored Regional Electronic Marketplaces For Smes: Extending The Updated Delone & Mclean Is Success Model, Denise Gengatharen, Craig Standing
Research outputs pre 2011
Despite a growing body of research on the benefits of Internet-based electronic marketplaces, few evaluation models have emerged to examine them. This paper proposes a conceptual model to evaluate the benefits of a government-sponsored regional e-marketplace for small and medium enterprises (SME-REM). The updated DeLone & McLean IS Success Model is extended using data from a literature review on e-marketplaces, SME participation in e-commerce and from an ongoing case study of a government-sponsored SME-REM in Western Australia. The extended model considers a longitudinal approach and the context of the evaluation in determining the net benefits of government-sponsored SME-REMs.