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Articles 1 - 14 of 14
Full-Text Articles in Business
Secondary Features Of Importance For A Url Ranking, Atajan Abdyyev
Secondary Features Of Importance For A Url Ranking, Atajan Abdyyev
Dissertations and Theses
This paper investigates the impact of secondary ranking factors on webpage relevance and rankings in the context of Search Engine Optimization (SEO), focusing on the jewelry domain within the United States e-commerce market. By generating a keyword list related to jewelry and retrieving top URLs from Google's search results, the study employs machine learning models including XGBoost, CatBoost, and Linear Regression to identify key features influencing webpage relevance and rankings.The findings highlight specific optimal ranges for features like Outlinks, Unique Inlinks, Flesch Reading Ease Score, and others, indicating their significant impact on better rankings. Notably, Random Forest model performed best …
The Impact Of Subscription Programs On Customer Purchases, Raghu Iyengar, Young-Hoon Park, Qi Yu
The Impact Of Subscription Programs On Customer Purchases, Raghu Iyengar, Young-Hoon Park, Qi Yu
Research Collection Lee Kong Chian School Of Business
Subscription programs have become increasingly popular among a wide variety of retailers and marketplace platforms. Subscription programs give members access to a set of exclusive benefits for a fixed fee upfront. In this paper, we examine the causal effect of a subscription program on customer behavior. To account for self-selection and identify the individual-level treatment effects, we combine a difference-in-differences approach with a generalized random forests procedure that matches each member of the subscription program with comparable non-members. We find subscription leads to a large increase in customer purchases. The effect of subscription is economically significant, persistent over time, and …
Consumer Behavior And Coronavirus: How The Pandemic Transformed The American Shopper, Gina L. Riedell
Consumer Behavior And Coronavirus: How The Pandemic Transformed The American Shopper, Gina L. Riedell
Supply Chain Management Undergraduate Honors Theses
This study examines the changes in consumer shopping behavior resulting from the coronavirus pandemic in the United States as well as the effects on in-store and e-commerce sales and market share within the CPG industry. Most Americans faced some level of disruption throughout developments in the coronavirus outbreak. The study of their ongoing behavior changes in shopping preferences and purchasing decisions is revealed through CPG sales and offers insight into how it has affected the industry long-term. This paper analyzes the consumer behavior shifts in chronological order as new developments in the pandemic affected shopping decisions from January 2020 to …
E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin
E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin
Journalism
The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed Akhter
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed Akhter
Syed H. Akhter
The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.
Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia
Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia
Nikhilesh Dholakia
Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtop devices. At the Conference on Telecommunications and Information Markets (COTIM)-2001, an international conference held in Karlsruhe, Germany, academic researchers and business practitioners shared their experiences and frameworks about m-commerce. Selected papers based on COTIM-2001 presentations are included in this Special Issue. This paper introduces the preconditions that led to the emergence of m-commerce, the main dimensions of m-commerce that distinguish it from e-commerce, and the key arguments from the contributions on m-commerce in this Special …
Electronic Perceived Service Quality: Results From A Cross-National Study In The Context Of Mobile Internet Services, Pavlos A. Vlachos, George Giaglis, Inseong Lee, Adam Vrechopoulos
Electronic Perceived Service Quality: Results From A Cross-National Study In The Context Of Mobile Internet Services, Pavlos A. Vlachos, George Giaglis, Inseong Lee, Adam Vrechopoulos
Pavlos A Vlachos
Work on how consumers evaluate electronic service quality is both topical and important due to the well-accepted criticality of electronic channels in selling products and services. However, most of the relevant research on electronic research quality is preoccupied with the website Internet context and most of the studies are singlecountry studies, inhibiting conclusions of generalizibility. Theoretically rooted in the Nordic Model of perceived service quality, this exploratory study uses an e-service quality scale to measure mobile Internet service quality in different national settings. Consistent with the available e-service quality literature, results indicate that e-service quality is a second-order factor, with …
Formative Versus Reflective Measurement For Multidimensional Constructs, Pavlos A. Vlachos, Aristeidis Theotokis
Formative Versus Reflective Measurement For Multidimensional Constructs, Pavlos A. Vlachos, Aristeidis Theotokis
Pavlos A Vlachos
No abstract provided.
Consumer Responses To Sms Advertising: Antecedents And Consequences, Dimitris Drossos, George Giaglis, Pavlos A. Vlachos, Efpraxia Zamani, George Lekakos
Consumer Responses To Sms Advertising: Antecedents And Consequences, Dimitris Drossos, George Giaglis, Pavlos A. Vlachos, Efpraxia Zamani, George Lekakos
Pavlos A Vlachos
No abstract provided.
Determinants Of Behavioral Intentions In The Mobile Internet Services Market, Pavlos A. Vlachos, Adam Vrechopoulos
Determinants Of Behavioral Intentions In The Mobile Internet Services Market, Pavlos A. Vlachos, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.
Drawing Emerging Business Models For The Mobile Music Industry, Pavlos A. Vlachos, Adam Vrechopoulos
Drawing Emerging Business Models For The Mobile Music Industry, Pavlos A. Vlachos, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.
Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia
Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia
College of Business Faculty Publications
Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtop devices. At the Conference on Telecommunications and Information Markets (COTIM)-2001, an international conference held in Karlsruhe, Germany, academic researchers and business practitioners shared their experiences and frameworks about m-commerce. Selected papers based on COTIM-2001 presentations are included in this Special Issue. This paper introduces the preconditions that led to the emergence of m-commerce, the main dimensions of m-commerce that distinguish it from e-commerce, and the key arguments from the contributions on m-commerce in this Special …
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter
Marketing Faculty Research and Publications
The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Exploring Consumer Attitudes Towards Mobile Music Services, Pavlos A. Vlachos, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.