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The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh
The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh
EURēCA: Exhibition of Undergraduate Research and Creative Achievement
The purpose of this research was to understand the next generation’s, aka Gen Z’s, engagement with Great Smoky Mountains National Park (GSMNP) by studying the motivations and perceptions surrounding engagement with GSMNP amongst undergraduate students enrolled for the 2018-2019 school year at the University of Tennessee, Knoxville (UTK). This research was conducted in the format of a hybrid case study with a combined marketing strategy plan that aims to answer the following questions:
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What are the motivations and perceptions surrounding engagement with Great Smoky Mountains National Park amongst undergraduate students enrolled for the 2018-2019 school year at the at the …
Yes, We Can Brewing Company, Madison Hailey Murphy
Yes, We Can Brewing Company, Madison Hailey Murphy
EURēCA: Exhibition of Undergraduate Research and Creative Achievement
Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …