Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Internet (5)
- Marketing (5)
- Education administration issues (2)
- Hospitals (2)
- Investments (2)
-
- MANAGEMENT (2)
- Marketing education issues (2)
- STOCKHOLDERS (2)
- Undergraduate education (2)
- Aacsb standards (1)
- Advertising (1)
- Assessment (1)
- Atheism (1)
- BRAND identification (1)
- Business revenue (1)
- Business schools (1)
- CAPITAL (1)
- CAPITAL intensity (1)
- CASH flow (1)
- CONSUMERS -- Attitudes (1)
- CORPORATE profits (1)
- Classroom management (1)
- Client-based projects (1)
- Cost-Benefit Analysis (1)
- Course content (1)
- Cultural dimensions (1)
- Cultural metaphors (1)
- Curricula (1)
- Customer-oriented selling (1)
- DECISION making -- Mathematical models (1)
Articles 1 - 22 of 22
Full-Text Articles in Business
Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui
Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui
Faculty and Research Publications
There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study …
The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi
The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi
Faculty and Research Publications
Recent research to analyze and discuss cultural differences has employed a combination of five major dimensions of individualism–collectivism, power distance, uncertainty avoidance, femininity– masculinity (gender role differentiation), and long-term orientation. Among these dimensions, individualism–collectivism has received the most attention. Chronologically, this cultural attribute has been regarded as one, then two, and more recently, four dimensions of horizontal and vertical individualism and collectivism. However, research on this issue has not been conclusive and some have argued against this expansion. The current study attempts to explain and clarify this discussion by using a shortened version of the scale developed by Singelis et …
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
Faculty and Research Publications
The present review is devoted to a rapidly developing area of marketing — relationship marketing. The authors suggest that the conceptual foundations of it are not currently well developed but forecast that it will transform into a discipline in the near future. They outline two approaches to the definition of relationship marketing and provide their own definition, emphasizing such aspects as collaboration, creation and enhancement of value for those who are involved in relationships. The authors trace the origins of relationship marketing, describing the importance of a range of factors that contribute to the increasing importance of relationship marketing today, …
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Faculty and Research Publications
An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results …
The Advanced Course In Professional Selling, Terry W. Loe, Scott A. Inks
The Advanced Course In Professional Selling, Terry W. Loe, Scott A. Inks
Faculty and Research Publications
More universities are incorporating sales content into their curriculums, and although the introductory courses in professional sales have much common ground and guidance from numerous professional selling texts, instructors teaching the advanced selling course lack the guidance provided by common academic tools and materials. The resulting potential variance in content and pedagogy in advanced selling courses makes comparing programs or assessing the relative preparedness of students coming from different universities challenging for recruiters, faculty, and students. A review of the syllabi of the instructors currently teaching the advanced selling course reveals common themes, content, and pedagogy that are helpful to …
Common Beliefs And Reality About Partial Least Squares: Comments On Rönkkö And Evermann, Joe F. Hair, Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt
Common Beliefs And Reality About Partial Least Squares: Comments On Rönkkö And Evermann, Joe F. Hair, Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt
Faculty and Research Publications
No abstract provided.
Establishing, Growing, And Running A Sales Program: An Analysis Of Certified University Sales Centers, Lukas P. Forbes, Terry W. Loe, Robert M. Patterson, Robert C. Erffmeyer
Establishing, Growing, And Running A Sales Program: An Analysis Of Certified University Sales Centers, Lukas P. Forbes, Terry W. Loe, Robert M. Patterson, Robert C. Erffmeyer
Faculty and Research Publications
No abstract provided.
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Faculty and Research Publications
AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
Sales Manager Support: Fostering Emotional Health, Motivation And Customer-Orientation In Salespeople, Elyria Kemp, Aberdeen Leila Borders, Joe M. Ricks
Sales Manager Support: Fostering Emotional Health, Motivation And Customer-Orientation In Salespeople, Elyria Kemp, Aberdeen Leila Borders, Joe M. Ricks
Faculty and Research Publications
Purpose – The purpose of this paper is to examine the role of sales manager support in promoting the subjective well-being of salespeople as well as the function of the sales manager in cultivating positive, motivating and productive environments. Design/methodology/approach – An exploratory assessment of the relationship between sales manager support and emotional health in salespeople was conducted by interviewing sales professionals from diverse industries. The insight offered from these individuals, in conjunction with prior literature, provided the basis for the development of a conceptual model that elucidates the impact of sales manager support on the emotional well-being of salespeople …
Perceptions From Academia On The Use Of Current Marketing Metric, Shane Smith
Perceptions From Academia On The Use Of Current Marketing Metric, Shane Smith
Faculty and Research Publications
As a great source of generating revenue to the organization, it is agreed that marketing not only drives customer's actions but also can be measured in terms of financial equity. Yet, many often view marketing as an expense rather than that of an investment. This paper looks to evaluate the common methods of measuring marketing's role within the firm. A study was performed to investigate the perceptions of marketing metrics from faculties in four major business degree disciplines. These beliefs in use today demonstrate the difficulty that marketing managers have in building credibility within their departments.
Drivers Of The Value Of The Firm: Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen
Drivers Of The Value Of The Firm: Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen
Faculty and Research Publications
Value-based management systems focus on wealth and the wealth creation process and promote the generation of value for the shareholders. A valuation model for the firm is extended analytically to focus explicitly on profitability, growth, and capital intensity as drivers of the value of the firm. The extended model provides information about the sensitivities of the value of the firm to changes in the firm's profitability, growth, and capital intensity. These sensitivities are presented in terms of changes per dollar of sales and actual dollar changes. The changes per dollar of sales show the relative sensitivities of the changes in …
Estimates Of The Sensitivities Of The Value Of The Firm To Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen, John P. Mcallister
Estimates Of The Sensitivities Of The Value Of The Firm To Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen, John P. Mcallister
Faculty and Research Publications
Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation process (Fisher 1995; Lieber 1996; Walbert 1994). This study focuses explicitly on profitability, growth, and capital intensity as drivers of the value of the firm by extending a free cash flow valuation model for the firm. The extended model is used to provide information about the sensitivities of the value of the firm to changes in the firm's profitability, growth, and capital intensity. These sensitivities are presented in terms of partial derivatives and dollar changes. The partial derivatives show the changes in the value …
Measuring Roi: Is It Worth It? Interview By Richard K Thomas, David Marlowe, Daniel Fell, Sheb L. True, Chuck Mcleester
Measuring Roi: Is It Worth It? Interview By Richard K Thomas, David Marlowe, Daniel Fell, Sheb L. True, Chuck Mcleester
Faculty and Research Publications
Return on investment (ROI) for healthcare marketing is a hot topic among healthcare professionals. It has been discussed off and on in the past, but recent financial developments in healthcare have brought it to the forefront. Today, because of financial pressures, all operational efforts (including marketing) are under intense scrutiny, making the bottom line more important than ever.
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Faculty and Research Publications
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Faculty and Research Publications
This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Faculty and Research Publications
No abstract provided.
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Faculty and Research Publications
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Faculty and Research Publications
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Faculty and Research Publications
This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …
Signal Detection Theory And Single Observation Designs: Methods And Indices For Advertising Recognition Testing, Dennis J. Cradit, Armen Tashchian, Charles F. Hofacker
Signal Detection Theory And Single Observation Designs: Methods And Indices For Advertising Recognition Testing, Dennis J. Cradit, Armen Tashchian, Charles F. Hofacker
Faculty and Research Publications
Two simulations assessed the statistical bias, consistency, and efficiency of 4 different signal detection theory (SDT) sensitivity measures; a corrected-hit probability, the traditional d′ statistic, and 2 nonparametric measures collected from a collapsed-data procedure. Overall, results reinforce evidence that collapsed procedures produce relatively unbiased and efficient estimators. Recommendations for the best approach to using SDT for advertisement recognition testing are offered.
Signal Detection Analysis And Advertising Recognition: An Introduction To Measurement And Interpretation Issues, Armen Tashchian, J. Dennis White, Pak Sukgoo
Signal Detection Analysis And Advertising Recognition: An Introduction To Measurement And Interpretation Issues, Armen Tashchian, J. Dennis White, Pak Sukgoo
Faculty and Research Publications
Recently the theory of signal detection has been introduced as a method for improving ad recognition testing. The authors expand upon this presentation, elaborate the various data collection and analytic approaches available to marketing researchers, and discuss the potential problems associated with each approach.
Compliant, Aggressive And Detached Types Differ In Generalized Purchasing Involvement, Mark E. Slama, Terrell G. Williams, Armen Tashchian
Compliant, Aggressive And Detached Types Differ In Generalized Purchasing Involvement, Mark E. Slama, Terrell G. Williams, Armen Tashchian
Faculty and Research Publications
Cohen's (1967) method of determining compliant, aggressive and detached personality types is modified and employed in exploring the relationship between personality types and generalized purchasing involvement. The hypothesis that the detached personality type will be less involved in purchasing than compliant or aggressive personality types is tested and supported. Theoretical implications are discussed.