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Full-Text Articles in Business
Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui
Who Cares More About The Environment, Those With An Intrinsic, An Extrinsic, A Quest, Or An Atheistic Religious Orientation?: Investigating The Effect Of Religious Ad Appeals On Attitudes Toward The Environment, Denni Arli, Patrick Van Esch, Yuanyuan (Gina) Cui
Faculty and Research Publications
There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study …