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Articles 211 - 216 of 216
Full-Text Articles in Business
Delivering Preventive Health Care Information To More Versus Less Health-Oriented Consumers: A Comparative Demographic Analysis, Joseph D. Cangelosi, Edward Ranelli, David Kim
Delivering Preventive Health Care Information To More Versus Less Health-Oriented Consumers: A Comparative Demographic Analysis, Joseph D. Cangelosi, Edward Ranelli, David Kim
Atlantic Marketing Journal
Preventive health care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and future. Although PHC information is widely available, people are not utilizing the information to improve their health. We examine PHC information sources utilized by persons who are more health-oriented vs. less health-oriented. The less health-oriented individuals were identified as: low educational attainment, low income, men, younger age, unmarried, and non-White. A factor analysis produced three primary sources of PHC information sources: print, institutional, and electronic and audio-visual delivery systems. An ANOVA compared how more health-oriented individuals …
Marketing Mavens’ Fusion With Social Media, Deborah Lester, R. Keith Tudor, Dolly D. Loyd, Tyra Mitchell
Marketing Mavens’ Fusion With Social Media, Deborah Lester, R. Keith Tudor, Dolly D. Loyd, Tyra Mitchell
Atlantic Marketing Journal
Maven behavior and its fusion with social media was a natural progression from an auspicious beginning. The acknowledgement of market influencers and their impact on consumer behavior emerged in the discipline literature during the 70’s with a study by Sheth (1971) who recognized the marketing opportunity of information disseminators. The potential publicizing influence of these brokers was investigated by Kotler and Zaltman (1976) whose findings advocated for their inclusion within a communication stratagem. Further examination produced precise demographic variables and personality traits along with the more accurate terminology of market mavens (Feick and Price, 1987) to delineate their unique dispositions. …
A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton
A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton
Atlantic Marketing Journal
Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.
Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas
Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas
Atlantic Marketing Journal
Platform planning is a strategy that can be effectively used to manage today’s rapidly changing environment. It is the process by which core elements are identified and used as a foundation for future growth. Although platform planning is most often associated with product design, its value is now being acknowledged along other dimensions of marketing strategy such as brands, target markets, geographical markets, and business processes. This paper summarizes literature introducing different dimensions of marketing strategy that platform planning can be applied to. Next it introduces findings from engineering literature regarding the benefits and risks associated with this type of …
Shopping Cart Abandonment In Online Shopping, Laura S. Egeln, Julie A. Joseph
Shopping Cart Abandonment In Online Shopping, Laura S. Egeln, Julie A. Joseph
Atlantic Marketing Journal
Shopping cart abandonment in online shopping is a growing concern for retailers because it represents lost sales. This study looks at perceived risk and perceived ownership in relation to shopping cart abandonment. It is hypothesized that perceived risk in intended behavior will affect actual purchase behavior and perceived ownership in intended behavior will positively affect perceived ownership in actual behavior. It is believed that decreasing risk will also decrease cart abandonment and increasing ownership will increase transaction completion therefore decreasing cart abandonment. A survey was administered and results showed that the most common perceived risk in abandoning the cart was …
An Exploratory Model Of The Antecedent Factors Contributing To Fan Support/Attendance At Hbcu Basketball Games, George W. Stone, Kathryn T. Cort, Japhet Nkonge
An Exploratory Model Of The Antecedent Factors Contributing To Fan Support/Attendance At Hbcu Basketball Games, George W. Stone, Kathryn T. Cort, Japhet Nkonge
Atlantic Marketing Journal
The factors that impact attendance at sporting events in general and at small college sporting events in particular have been widely examined by sports marketing academicians. Among the various factors emerging over two decades has been attendance based on identity with individual teams and players, to idiosyncratic factors such as the environment and the entertainment value of the sporting event itself. Less is known, however, about what creates and promotes the desire to attend sporting events associated with historically black colleges and universities (HBCU’s). HBCU’s, like their other small college athletic departments, are now facing financial difficulties because of dwindling …