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The Counterfeit Conundrum: A Case Study To Examine The Best Way To Combat Counterfeit Consumption, Heather Kirkwood, Thomas Tanner, Ashutosh Dixit
The Counterfeit Conundrum: A Case Study To Examine The Best Way To Combat Counterfeit Consumption, Heather Kirkwood, Thomas Tanner, Ashutosh Dixit
Atlantic Marketing Journal
Estimated at more than $500 billion, counterfeits are a booming industry. The negative impacts can no longer be ignored. As evidenced by the industry growth, efforts to combat consumption of counterfeit products have largely failed. This case study examines the counterfeit industry and a campaign developed by the U.S. Customs and Border Protection Agency. It presents the reader the opportunity to contemplate viable solutions for ending counterfeit consumption.
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Atlantic Marketing Journal
Consumers have more choices for TV programming and how that content is acquired than at any other time in the history of television. Through an action referred to as cord-cutting, many consumers are choosing to drop their cable or satellite programming providers in favor of lower-priced and more consumer-friendly programming providers such as Netflix, Hulu, and others. Consumer choices are being driven by many factors, including economics, lifestyle, technological developments, and social trends. This case discusses the cord-cutting trend and how it is impacting consumer choices and the business of providing television content to consumers. The case can be used …