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Articles 151 - 176 of 176
Full-Text Articles in Business
Micro And Small Entrepreneur Social Ads: The Influence Of Risk Perception As Measured By Self-Monitoring And Social Expectation On Poverty Reduction Social Ads In Indonesia, Adi Zakaria Afiff
ASEAN Marketing Journal
Regardless of the growing usage of social ads in Indonesia, the effectiveness of these social ads has not really been assessed. One theme of the social ads that is related to the poverty problem in this country is the micro and small entrepreneur social ads, namely a number of related social ads issued by the government that persuades its audience to release themselves from poverty by becoming micro and small entrepreneurs that is supported by low cost loans from the government.As becoming a micro or small entrepreneur has both an individual and a social risk perception, a 2x2x2 experiment was …
Analysis On Variables Affecting The Creation Of Tourist Destination Image: Case Study On Domestic Tourists Visiting Yogyakarta Between 2007 To 2009, Khairani Khairani, Hapsari Setyowardhani
Analysis On Variables Affecting The Creation Of Tourist Destination Image: Case Study On Domestic Tourists Visiting Yogyakarta Between 2007 To 2009, Khairani Khairani, Hapsari Setyowardhani
ASEAN Marketing Journal
The purpose of this study is to examine the variables that affect the image creation of tourism destinations. This research is a case study on domestic tourists visiting Yogyakarta from 2007 to 2009. This research uses an exploratory and descriptive design, conducted once in one period (cross-sectional). A number of 105 domestic tourists were selected as samples by means of non-probability sampling method and snowball sampling technique. The data were analyzed using reliability and validity tests, frequency distributions, and regression analyses. Results showed that overall image was significantly constructed and affected by cognitive and affective evaluations. Cognitive evaluation was significantly …
The Influence Of Attitude And Subjective Norms On Student’S (Future) Intention And Future Decision Of Higher Level Studies: A Case Study Of Five Universities With Bhmn Status In Indonesia, Gita Gayatri, Yeshika Alversia, Rifelly Dewi Astuti
The Influence Of Attitude And Subjective Norms On Student’S (Future) Intention And Future Decision Of Higher Level Studies: A Case Study Of Five Universities With Bhmn Status In Indonesia, Gita Gayatri, Yeshika Alversia, Rifelly Dewi Astuti
ASEAN Marketing Journal
Since government regulation (PP) Nu 61/1999 came into effect, competitions were heating up among state-owned universities (PTN) in attracting high school graduates. This research aims to understand students’ attitudes toward tertiary education institutions, their promotion activities and other external factors such as family, and the impact of those attitudes in choosing tertiary education institution if they were to take further study and in recommending certain tertiary education institution to other people. The sample chosen was approximately 500 first-year tertiary students from UI, ITB, IPB, UGM dan Unair.The result of this study found that students are strongly influenced by their positive …
Factors Affecting Customers’ Satisfaction And Perception: Case Study Of Islamic Banks’Service Quality, Yayah Cheriyah, Widya Sulistyowati, Ade Cornelia, Viverita Viverita
Factors Affecting Customers’ Satisfaction And Perception: Case Study Of Islamic Banks’Service Quality, Yayah Cheriyah, Widya Sulistyowati, Ade Cornelia, Viverita Viverita
ASEAN Marketing Journal
This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.
Between Management And Employees: Which One Is More Critical In Building Value And Loyalty?, Arief Wibisono Lubis, Rizal Edy Halim
Between Management And Employees: Which One Is More Critical In Building Value And Loyalty?, Arief Wibisono Lubis, Rizal Edy Halim
ASEAN Marketing Journal
We conducted a research concerning the relationship between trust, value, and loyalty based on the model developed by Sirdeshmukh et al. (2002). Confirmatory factor analysis and structural equation modeling were used to test the model. According to the model, the authors made a distinction between trustworthiness and trust dimension in Sales Promotion People (SPP) context and Management Policies and Practices (MPP) context. By collecting primary data from 105 respondents, the result shows that in the MPP context, operational benevolence was proven to demostrate a statistically significant positive effect to trust in MPP. Both the trust in MPP and trust in …
Halal Literacy: A Concept Exploration And Measurement Validation, Imam Salehudin
Halal Literacy: A Concept Exploration And Measurement Validation, Imam Salehudin
ASEAN Marketing Journal
Muslim consumers have strict commandments which guides their consumption behavior. However, Muslim individuals may have different compliance regarding the commandments. This difference in compliance may be explained by difference in halal literacy. Halal literacy is the ability to differentiate permissible (halal) and forbidden (haram) goods and services which came from better understanding of Islamic laws (shariah).Thus, the purpose of this paper is to explore the concept of Halal Literacy as well as to develop and validate an instrument to measure Halal Literacy for Muslim consumers. Halal literacy was measured using two methods. One method using six items of five point …
Determinants Of Female Labor Force Participation, Adiqa Qausar Kiani
Determinants Of Female Labor Force Participation, Adiqa Qausar Kiani
ASEAN Marketing Journal
There are many factors related to female entering the labor market. For example, household income, household expenditure, education and status of the head of the household (male/ female). The degree of correlation between each variable and female labor force participation rate varies throughout the country. This study focused on the factors due to which women enter in labor market. Tobit model is used for this analysis. It is concluded that education and household expenditures have positive but insignificant impact on the female LF, whereas household income and head of the household has negative impact on FLF. It is suggested that …
Performance Evaluation Of Public Services: A Development Of Public Services Quality Measurement And Customer Satisfaction Model On Three Cities In Java, Gita Gayatri, Rifelly Dewi Astuti, Fanny Martdianty, Sri Daryanti
Performance Evaluation Of Public Services: A Development Of Public Services Quality Measurement And Customer Satisfaction Model On Three Cities In Java, Gita Gayatri, Rifelly Dewi Astuti, Fanny Martdianty, Sri Daryanti
ASEAN Marketing Journal
Decentralization in Indonesia was meant to aid in the shifting of power from the central government to local governments, with the main aim to increase public services towards a more expeditious, efficient, flexible, and high quality of services, changing the paradigm from a ‘served bureaucracy’ towards a ‘bureaucracy that serves’. This research will evaluate: first, the perception of public service consumers towards the quality of public/government services, second, the perceived value received from public services, as well as third, the measurement of their satisfaction level resulting from the quality of services delivered by local governments at city level in the …
Employee Participation In The Private Sector In Malaysia: The Applicability Of Favourable Conjunctures Model, Balakrishnan Parasuraman, Di Kelly, Balan Rathakrishnan
Employee Participation In The Private Sector In Malaysia: The Applicability Of Favourable Conjunctures Model, Balakrishnan Parasuraman, Di Kelly, Balan Rathakrishnan
ASEAN Marketing Journal
EP is one crucial aspect of the employment relationship in both private and public organisations in many countries. In 2001, Poole, Lansbury and Wiles developed a model for comparative EP, which they named the Favourable Conjunctures Model. So far, this model has only been applied in developed countries such as the United States of America, United Kingdom, Australia and Europe. There it was applied in order to examine worker participation from the national perspective. No extensive study has been conducted using this model to explain worker participation practices at the company level. In parallel with this aspect, this model also …
‘Initiative-Decision’ Typology Of New Product Launching (Npl) Into Local Market: Toward Interaction Mechanism, Firmanzah Firmanzah
‘Initiative-Decision’ Typology Of New Product Launching (Npl) Into Local Market: Toward Interaction Mechanism, Firmanzah Firmanzah
ASEAN Marketing Journal
New product launching (NPL) process in subsidiaries is very complex, expensive and risky. This process is marked by the problem of role partition between headquarter and subsidiaries. This research emphasizes the quality of relation between subsidiaries and headquarter which determines the qualities of NPL process into local market. Typology of initiative-decision during NPL process has been documented. Using cluster analysis, three clusters of ‘initiative-decision’ during NPL are found in this research: ‘headquarters domination’, ‘mix-initiative’ and ‘interaction’. Using ANOVA analysis, this research found that interaction between subsidiary and headquarter managers positively increases the effectiveness of marketing-strategy during NPL process. This finding …
Value Added Service And Service Quality From The Customer’S Perspective: An Empirical Investigation In Thai Telecommunication Industry, Saowanee Srikanjanarak, Azizah Omar, T Ramayah
Value Added Service And Service Quality From The Customer’S Perspective: An Empirical Investigation In Thai Telecommunication Industry, Saowanee Srikanjanarak, Azizah Omar, T Ramayah
ASEAN Marketing Journal
Increasing global competition has led to an intensively competitive market among service providers. Several organizations have created and developed a variety of products or services; in particular the telecommunications industry has developed mobile phone services. Various value-added services linked to mobile phone services, such as communication, entertainment, information services and money transfer services have been intensively incorporated to sustain and serve the customer’s need, which in turn demands performance maximization. In service marketing literature, SERVQUAL and SERVPERF have been reported as failing to measure service quality in new industries such as the retail industry’s B2B service. Therefore, service quality models …
Selecting Better Attributes In Third-Party Hotel Reservation Web Sites: A Comparative Analysis, Ruben Huertas, Agusti Casas, Esther Subira
Selecting Better Attributes In Third-Party Hotel Reservation Web Sites: A Comparative Analysis, Ruben Huertas, Agusti Casas, Esther Subira
ASEAN Marketing Journal
Internet has been viewed by many travel organizations as an innovative and competitive marketing tool in offering travel-related information and online transaction opportunities (Doolin et al., 2002). But, Internet also has proportionate opportunities to appear new intermediaries in the new hotel value chain (Connolly et al., 1998). A substantial portion of online room reservations continues to be accounted by the third-party Web sites (Law and Cheung, 2006). Hotels have been actively involved in multi-channel distribution in order to sell products and services more efficiently using a combination of traditional and electronic channels. It is important for organizations to rely on …
Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers, Lau Teck Chai, Tan Booi Chen
Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers, Lau Teck Chai, Tan Booi Chen
ASEAN Marketing Journal
Religion has long been acknowledged as an important social force that influences human behavior but yet in the secular society its influence on consumer behavior appears to be underestimated. Of the sporadic research conducted, findings indicated that religion can be a significant factor in relation to consumption patterns, innovativeness, media usage, family decision-making, purchase risk aversion and selected store patronage behavior. The current research is exploratory in nature and attempts to investigate the influence of religiosity on attitudes towards green products especially among young Malaysian consumers. Religiosity, the independent variable, was measured by the intrinsic/ extrinsic religious orientation scale adopted …
The Effects Of Localisation Decisions On New Product Superiority And Performance: Empirical Research On Consumer-Goods Subsidiaries, Firmanzah Jusmaliani
The Effects Of Localisation Decisions On New Product Superiority And Performance: Empirical Research On Consumer-Goods Subsidiaries, Firmanzah Jusmaliani
ASEAN Marketing Journal
New products, while essential, are risky and expensive for subsidiaries. The main objective of this research is to determine success factors for new product launch (NPL) by subsidiaries operating in developing countries. It is argued that localisation of NPL decisions contributes positively to new product superiority and commercial performance, with partial least squares used to test the hypothesis. The results show that localisation of innovation decisions increases localisation of branding and commercialisation decisions in the local market. However, localisation of commercialisation decisions positively influences new product superiority, while localisation of innovation decisions reduces this superiority. Finally, hypothesis testing reveals that …
The Addition Of Spiritual Dimension On Customer Value To Investigate The Relationship Of Customer Value, Customer Satisfaction And Behavior Intention On Islamic Banks Saving Products In Indonesia, Adi Zakaria Afiff, Rifelly Dewi Astuti
The Addition Of Spiritual Dimension On Customer Value To Investigate The Relationship Of Customer Value, Customer Satisfaction And Behavior Intention On Islamic Banks Saving Products In Indonesia, Adi Zakaria Afiff, Rifelly Dewi Astuti
ASEAN Marketing Journal
This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving products at Islamic banks in Indonesia. The study also investigate the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer behavioral intentions among these Islamic banks customers. The results show that spiritual dimension is significantly related to the customer value together with all three other dimensions (functional, social and emotional) of customer value. …
Religiosity Aspect In Consumer Behaviour: Determinants Of Halal Meat Consumption, Jusmaliani Jusmaliani, Hanny Nasution
Religiosity Aspect In Consumer Behaviour: Determinants Of Halal Meat Consumption, Jusmaliani Jusmaliani, Hanny Nasution
ASEAN Marketing Journal
Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control …
Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma
Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma
Jurnal Manajemen dan Usahawan Indonesia
The purpose of this study was to analyze the effect of Tax Amnesty Policy on differences in abnormal return of LQ-45 shares in the period 2015 to 2019. The stock price data was secondary data downloaded from adjusted closed stock price of 30 companies listed as LQ-45 in all observation period from web. The test conducted by Paired Sample t-test to see the significance of differences in abnormal returns and average abnormal returns of shares in the observation period. The results of the test above showed no difference in abnormal returns of the stocks in the period before, during and …
Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia
Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia
Jurnal Manajemen dan Usahawan Indonesia
The fashion industry is one of the industries that is constantly expanding and Indonesia is the ninth largest contributor globally. Domestic growth of the fashion industry is supported by the campaign to love local products. Local fashion brands utilize the social media as a channel to communicate directly with their customers to develop a strong customer engagement. Therefore, it is important to know which factors influenced customer engagement, such as advice seeking, self image expression, and fashion involvement. Moreover, customer engagement also plays a role in the formation of brand intimacy. This study develops customer engagement as a second-order construct …
Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi
Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi
Jurnal Manajemen dan Usahawan Indonesia
Micro and Small Enterprises (MSEs) have an integral role in Indonesian society's growth and development, especially in the economic sector. This study aims to determine the mediating role of work-life balance and affective commitment to human resource practices and its impact on the performance of MSEs. Similar to large organizations, small organizations also implement HR practices, although they are still very simple, affecting the organization's performance. So far, work-life balance and affective commitment have been widely studied in large organizations and are considered essential in improving organizational performance. However, the role of work-life balance in improving small businesses' performance has …
Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti
Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti
Jurnal Manajemen dan Usahawan Indonesia
The purpose of this research is to examine the influence of organizational climate, trust and leader-member exchange (LMX) on knowledge sharing, as well as the mediating role of LMX on the impact of organizational climate and trust on knowledge sharing. The research was conducted on operators and technicians as participants in the accelerated competency development program in an oil and gas refinery business. This research was an applied analytical research using an empirical approach with a mixed – method data collection technique between quantitative using a questionnaire and qualitative using an open questionnaire. Data were collected from 419 respondents or …
Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe
Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe
Jurnal Manajemen dan Usahawan Indonesia
This study aims to analyse the relationship between social influence and intention to borrow through peer to peer (P2P) lending platforms by including the factor of trust in platform as a moderating variable. P2P lending is a form of financial technology that facilitates transactions between borrowers (borrowers) and lenders (lenders) online. According to the technology acceptance model, one of the components that can influence a person to adopt new technology is social influence, how- ever, whether social influence is related to a person's intention to borrow through P2P lending platforms, especially in Indonesia, has not been widely discussed. This study …
Analisis Pengaruh Struktur Kepemilikan Keluarga Terhadap Kinerja Perusahaan: Studi Empiris Pada Perusahaan Non Keuangan Terdaftar Di Bursa Efek Indonesia Periode 2009-2014, Eva Septiana, Zuliani Dalimunthe, Wasilah Wasilah
Analisis Pengaruh Struktur Kepemilikan Keluarga Terhadap Kinerja Perusahaan: Studi Empiris Pada Perusahaan Non Keuangan Terdaftar Di Bursa Efek Indonesia Periode 2009-2014, Eva Septiana, Zuliani Dalimunthe, Wasilah Wasilah
Jurnal Manajemen dan Usahawan Indonesia
The study aims to analyse how the ownership structure of a family company affects the company’s performance. The company’s performance was measured using Tobin’s Q to see how the market re- sponds to strategies and policies taken by the family company. The study took samples of 147 family companies listed on the Indonesia Stock Exchange during 2009-2014. The results showed that the family company had significantly lower performance compared to non-family companies, but the relationship between ownership by the family is a quadratic in which there is a direction reversal at the 76% ownership rate. The study also found that …
Analisis Faktor-Faktor Produktivitas Usaha Tambak Udang L.Vannamei: Studi Kasus Pada Desa Bumi Pratama Mandira, Kecamatan Sungai Menang, Sumatera Selatan, Raka Respati Priyambodo, Rizky Luxianto
Analisis Faktor-Faktor Produktivitas Usaha Tambak Udang L.Vannamei: Studi Kasus Pada Desa Bumi Pratama Mandira, Kecamatan Sungai Menang, Sumatera Selatan, Raka Respati Priyambodo, Rizky Luxianto
Jurnal Manajemen dan Usahawan Indonesia
The large economic potential of Indonesian aquaculture industry, especially in L.vannamei species, shows how vital it is to decide the correct aquaculture methods to maximize productivity. Bumi Pratama Mandira Village in Sungai Menang Region, South Sumatra is an area whose main economic activity comes from shrimp farming activity and mostly cultivating L.vannamei. The village located in one of the most remote regions in South Sumatra, limiting farmer access and present them with unique conditions for shrimp farming. This uniqueness raising the urgency to select the correct methods to sustain the entire village economic conditions. This study will evaluate three cultivation …
Analisis Faktor Risiko Pada Saham Perbankan Asean – 4 Periode 2006 – 2015 Dengan Pendekatan Fama And French Three Factor Model Dan Intertemporal Capital Asset Pricing Model, Lita Tiami Adela, Zaafri Ananto Husodo
Analisis Faktor Risiko Pada Saham Perbankan Asean – 4 Periode 2006 – 2015 Dengan Pendekatan Fama And French Three Factor Model Dan Intertemporal Capital Asset Pricing Model, Lita Tiami Adela, Zaafri Ananto Husodo
Jurnal Manajemen dan Usahawan Indonesia
This research aims to determine the effect of market, size, and value on Fama and French Three Factor Model toward portofolio excess return using value weighted and equally weighted method on ASEAN – 4 banking stock. This research also determine the effect of market factor and term struc- tured factor on Intertemporal Capital Asset Pricing Model on ASEAN – 4 banking stock. The result shows only market factor that has significant effect towards banking stock portofolio excess return on Fama and French Three Factor Model, using both value weighted dan equally weighted. The term- structure factor on Intertemporal Capital Asset …
Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, Dan Brand Loyalty Pada Platform Social Media Instagram, Alfian Dally Irawan, Aswin Hadisumarto
Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, Dan Brand Loyalty Pada Platform Social Media Instagram, Alfian Dally Irawan, Aswin Hadisumarto
Jurnal Manajemen dan Usahawan Indonesia
This study aims to determine the effect of social media marketing activities as seen from the dimen- sions of entertainment, interaction, trendiness, customization, and word-of-mouth, on brand trust, brand equity and brand loyalty conducted by Instagram social media. The study uses the Structural Equation Modeling (SEM) method with a sample of 617 respondents who are Indonesian residents ranging in age from 17 to 35 years and have used Instagram social media for a minimum of six months. The results showed that social media marketing activities viewed based on entertainment, interaction, trendiness, customization, and word-of-mouth had a positive effect on brand …
Retensi Karyawan Pada Usaha Kecil: Studi Eksploratori Pada Klaster Usaha Kecil Menengah (Ukm) Pengolahan Logam Di Kebasen, Tegal, Fanny Martdianty
Retensi Karyawan Pada Usaha Kecil: Studi Eksploratori Pada Klaster Usaha Kecil Menengah (Ukm) Pengolahan Logam Di Kebasen, Tegal, Fanny Martdianty
Jurnal Manajemen dan Usahawan Indonesia
This study aims to determine the factors that influence voluntary turnover and how owners/ man- agers in SMEs conduct retention on their employees because the studies related to HR management in SMEs are still relatively few. Data was collected through semi-structured interviews with five own- ers /SME managers and 19 employees from five metal processing SMEs in Kebasen, Tegal. From the results, some findings based on employee information revealed that the reasons for employees leaving were mainly related to compensation issues and the intention to open a similar business. Whereas from the owner/ manager’s perspective, the reason employees leaving are: …