Business Commons^™

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on success, …

Implications Of Changes (Structural And Market) On Farm Management And Marketing Research, George R. Allen, Lester S. Kellogg, G. Edward Schuh, Vernon W. Pherson, Reynold P. Dahl, Rex F. Daly, Dale E. Hathaway, Neil E. Harl, Earl O. Heady, A. Gordon Ball, Glenn L. Johnson, Dale O. Anderson, Lowell D. Hill, John C. Redman, Robert W. Rudd, B. F. Jones, A. Allen Schmid, Karl A. Fox, George D. Irwin, R. L. Kohls, John E. Lee Jr., Thomas T. Stout

Neil E. Harl

This conference was really an outgrowth of an earlier conference on Structural Changes in Commercial Agriculture (CAED Report 24) held in Chicago, April 12-14, 1965. While the earlier conference emphasized structural changes in the agricultural industry and their implications for education and extension, the 1967 conference focused on research.

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting …

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.

Machinery Management For Small- And Medium-Sized Horticultural Farms, Georgeanne M. Artz, William M. Edwards, Darren H. Jarboe

William Edwards

Machinery and equipment needs are far different for vegetable farms than for commodity production units. This project explored the unique machinery access options for small and mid-sized horticulture operations.

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Margaret A. Hadinger, EdD, MS

No abstract provided.

Examining The Use Of Nutrition Information On Restaurant Menus, Courtney Droms Hatch

Courtney M. Droms

Over the past decade, the world has been facing an obesity epidemic. In the popular press and certain governmental and public policy circles, this seems to be attributed to the marketing efforts of fast-food and chain restaurants. As a solution to this problem, many have proposed increasing the amount of nutrition information available to the public by adding nutrition information to restaurant menus and menu boards. However, some debate has ensued about the use and function of this nutrition information. Specifically, this research attempts to uncover whether consumer actually use the nutrition information to aid their decision-making process. In two …

Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage

Stacie Bosley

While statisticians have simulated the expected rate of growth in pyramid schemes, this research examines actual data on the spread of an alleged pyramid scheme in Montana. Fortune Hi-Tech Marketing (FHTM) was a multilevel marketing firm, sued by six states and the Federal Trade Commission and permanently shut down in 2014. Data from a settlement with the State of Montana provide a population of participants in a geographic region with definable markets and offer unique insights into local contagion. The authors analyze the pattern of FHTM adoption within a diffusion-of-innovation framework. The findings confirm that nearly all adoption results from …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades

Dr. Tamilla Curtis

"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna Rhoades

Dr. Tamilla Curtis

No abstract provided.

10.1111_Caim.12182.Pdf, Frederik Beuk

Frederik Beuk

The Digital Dionysus: Nietzsche & The Network-Centric Condition

Dan Mellamphy

No abstract provided.

Personal Librarians Signage For Elevator, Crystal Boyce

Crystal Boyce

Ftc Activity And Presidential Effects Revisited, Jane Cromartie, Joseph Stewart

Jane S. Cromartie

Economist and former FTC Executive Director Bruce Yandle uses research by Stewart and Cromartie published previously in Presidential Studies Quarterly as a springboard for further analysis of the political economy of the FTC. He provides new data and suggests that perhaps the "party in power" model's attempt to explain regulatory politics should yield to con- gressional and special interest models. Reconsiderations of both studies clarify the meanings of the findings and suggest paths for future research on this topic. It is also suggested that it is probably premature to dispose of Presidential partisanship as a variable for analysis in future …

The Return On Trade Show Information (Rtsi): A Conceptual Analysis, Harriette Bettis-Outland, Jane Cromartie, Wesley Johnston, Aberdeen Borders

Jane S. Cromartie

Purpose - The purpose of this paper is to analyze the need for developing a return on trade show information (RTSI) index; this index would be used to measure the impact of information gathered at trade shows on long-term decision making within the organization. Also, the paper aims to suggest differences in how exhibitors and visitors perceive tangible versus intangible benefits that accrue as a result of utilizing new information acquired at trade shows. Design/methodology/approach - The paper utilizes a conceptual approach, employing the market orientation framework to develop a model for the return on trade show information (RTSI). It …

Orientations For Marketing Systems: The Leisure Alternative, Raymond Benton

Raymond Benton Jr.

No abstract provided.

Partisan Presidential Change And Regulatory Policy: The Case Of The Ftc And Deceptive Practices Enforcement, 1938-1974, Jane Cromartie, Joseph Stewart

Jane S. Cromartie

No abstract provided.

A Cross-Cultural Investigation Of Work Values Among Young Executives In China And The U.S, Yue Pan, Xuebao Song, Ayalla Goldschmidt, Warren French

Yue Pan

Purpose – The purpose of the study is to investigate what values are now important to young American and Chinese managers, since they profile the direction in which their country is headed. It aims to explore if the ethical values of young executives in different countries are converging to a common global business culture. It also aims to argue that the individualism‐collectivism value dimension by itself does not capture the differences between the Chinese and American sample members. The vertical‐horizontal dimension, in contrast, seems to better delineate the value orientations among young executives in the two countries. Design/methodology/approach – In …

A Cross-Cultural Investigation Of Work Values Among Young Executives In China And The U.S, Yue Pan, Xuebao Song, Ayalla Goldschmidt, Warren French

Yue Pan

Purpose – The purpose of the study is to investigate what values are now important to young American and Chinese managers, since they profile the direction in which their country is headed. It aims to explore if the ethical values of young executives in different countries are converging to a common global business culture. It also aims to argue that the individualism‐collectivism value dimension by itself does not capture the differences between the Chinese and American sample members. The vertical‐horizontal dimension, in contrast, seems to better delineate the value orientations among young executives in the two countries. Design/methodology/approach – In …

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Dr. Anke Arnaud

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

Education And Ecotourism: A Framework And Analysis Of Education In Ecolodges In Costa Rica And Panama, Gregory E. Osland, Robert D. Mackoy

Robert Mackoy

Education of tourists at nature-based lodges is an important but under-researched component of ecotourism. This paper proposes a framework that identifies and develops a typology of possible educational goals and activities in an ecotourism context. Using data from interviews and participant observation at fourteen leading ecolodges in Costa Rica and Panama, the paper describes, classifies and compares educational efforts directed toward ecolodge guests, with a particular emphasis on the role of nature guides in the educational process. Relationships among several educational goals, tourists' satisfaction, and views of the performance of nature guides are uncovered and explicated. Multiple managerial implications and …

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Robert Mackoy

No abstract provided.

Lodge Selection And Satisfaction: Attributes Valued By Ecotourists, Robert D. Mackoy, Gregory E. Osland

Robert Mackoy

Although the ecotourism literature is growing rapidly, few researchers have systematically examined how ecotourists select and evaluate lodging alternatives. Understanding lodging attributes of importance to ecotourists is the first step in modelling lodge selection and satisfaction processes of interest to both managers and researchers. We report on the results of two studies designed to gather such attributes. Study 1 uses e-mail survey responses from dedicated birders, while Study 2 uses data from on-site interviews with visitors at ecolodges in Mexico, Costa Rica, and Ecuador. The two most-commonly mentioned attributes in both studies were “proximity to natural areas” and “cost.” These …

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak

Gregory E. Osland

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …

Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland

Gregory E. Osland

Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Gregory E. Osland

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

Lodge Selection And Satisfaction: Attributes Valued By Ecotourists, Robert D. Mackoy, Gregory E. Osland

Gregory E. Osland

Although the ecotourism literature is growing rapidly, few researchers have systematically examined how ecotourists select and evaluate lodging alternatives. Understanding lodging attributes of importance to ecotourists is the first step in modelling lodge selection and satisfaction processes of interest to both managers and researchers. We report on the results of two studies designed to gather such attributes. Study 1 uses e-mail survey responses from dedicated birders, while Study 2 uses data from on-site interviews with visitors at ecolodges in Mexico, Costa Rica, and Ecuador. The two most-commonly mentioned attributes in both studies were “proximity to natural areas” and “cost.” These …