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Marketing

Selected Works

2000

Articles 1 - 6 of 6

Full-Text Articles in Business

Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight Feb 2000

Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight

Oscar T McKnight Ph.D.

No abstract provided.

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What Do Creative Directors Really Think, Laurence Minsky Dec 1999

What Do Creative Directors Really Think, Laurence Minsky

Laurence Minsky

No abstract provided.

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Paddy Barwise, & Mark Ritson (2000), “ In Brand.New, Ed. Jane Pavitt, Princeton, Nj; Princeton University Press, 70-97., Paddy Barwise, Mark Ritson Dec 1999

Paddy Barwise, & Mark Ritson (2000), “ In Brand.New, Ed. Jane Pavitt, Princeton, Nj; Princeton University Press, 70-97., Paddy Barwise, Mark Ritson

Mark Ritson

No abstract provided.

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Semiparametric Regression: An Exposition And Application To Print Advertising Data, Michael S. Smith, Robert Kohn, Sharat K. Mathur Dec 1999

Semiparametric Regression: An Exposition And Application To Print Advertising Data, Michael S. Smith, Robert Kohn, Sharat K. Mathur

Michael Stanley Smith

A new regression based approach is proposed for modeling marketing databases. The approach is Bayesian and provides a number of significant improvements over current methods. Independent variables can enter into the model in either a parametric or nonparametric manner, significant variables can be identified from a large number of potential regressors and an appropriate transformation of the dependent variable can be automatically selected from a discrete set of pre-specified candidate transformations. All these features are estimated simultaneously and automatically using a Bayesian hierarchical model coupled with a Gibbs sampling scheme. Being Bayesian, it is straightforward to introduce subjective information about …

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Mass Customization And Permission Marketing: An Exploratory Study Of Higher Education, R Bitar, Oscar T. Mcknight, Ronald Paugh Dec 1999

Mass Customization And Permission Marketing: An Exploratory Study Of Higher Education, R Bitar, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

No abstract provided.

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Pest Testing Consumer Behavior In Higher Education: A Perceptual Identity Audit With Bite, Oscar T. Mcknight, Ronald Paugh Dec 1999

Pest Testing Consumer Behavior In Higher Education: A Perceptual Identity Audit With Bite, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

No abstract provided.

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