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Articles 61 - 67 of 67
Full-Text Articles in Business
Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt
Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt
Theses Digitization Project
The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Theses Digitization Project
The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.
Pernova: A Travel Industry Business Plan, Dave Dietrich
Pernova: A Travel Industry Business Plan, Dave Dietrich
Theses Digitization Project
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
Theses Digitization Project
This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.
Bike Racing Sponsorships As A Means To Meet A Corporation's Marketing And Promotional Objectives, Patty Sue Peoples
Bike Racing Sponsorships As A Means To Meet A Corporation's Marketing And Promotional Objectives, Patty Sue Peoples
Theses Digitization Project
No abstract provided.
Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards
Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards
Theses Digitization Project
No abstract provided.
A Marketing-Communications Plan For An Innovative Teleservice For A Nonprofit Religious Organization, Allan Howard Beeber
A Marketing-Communications Plan For An Innovative Teleservice For A Nonprofit Religious Organization, Allan Howard Beeber
Theses Digitization Project
Telemarketing -- Marketing - Communications strategy.