Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Advertising Audio-visual equipment (1)
- Affichage numérique (Communication) Aspect économique (1)
- Alternative fuel vehicles Purchasing Singapore (1)
- Communication en marketing (1)
- Communication in marketing (1)
-
- Consumer behavior Purchasing Singapore (1)
- Consumers' preferences (1)
- Consumers' preferences Singapore (1)
- Digital signage Economic aspects (1)
- Équipement audiovisuel Publicité (1)
- Études de marché (1)
- Global warming (1)
- Global warming Singapore (1)
- Hybrid electric vehicles Singapore (1)
- Hybrid electric vehicles. (1)
- Interactive multimedia Design (1)
- Internet advertising (1)
- Internet advertising Thailand (1)
- Internet advertising United States (1)
- Internet marketing Thailand (1)
- Internet marketing United States (1)
- Internet marketing. (1)
- Market surveys (1)
- Supermarkets Economic aspects (1)
- Supermarkets Economic aspects. (1)
Articles 1 - 3 of 3
Full-Text Articles in Business
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Theses Digitization Project
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
Parametric Media: A Strategic Market Analysis And Marketing Plan For A Digital Signage, Interactive Kiosk And Content Company, Helena Irita Fowler
Parametric Media: A Strategic Market Analysis And Marketing Plan For A Digital Signage, Interactive Kiosk And Content Company, Helena Irita Fowler
Theses Digitization Project
This project had two major objectives. The first objective was to conduct a strategic market analysis to serve as the backbone and roadmap for the marketing plan. The second objective was to create a strategic marketing plan to address Parametric Media's strategic marketing and business goals and objectives. This project was designed to fullfill the company's marketing needs. To do so, the author examined the digital signage industry, in order to understand what similar companies have done in the past, explored how consumer-based companies have deployed digital signage systems, and presented statistics and trends within the digital signage industry. The …
Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham
Content Dimensions Of Web Advertising: A Cross-National Comparison Between United States And Thailand, Kuntida Traiwanatham
Theses Digitization Project
The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.