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M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu
M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu
Scholarship and Professional Work - Business
M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.