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Full-Text Articles in Business
Security Risk And Social Presence In E-Commerce, Amy I. Wright
Security Risk And Social Presence In E-Commerce, Amy I. Wright
Butler Journal of Undergraduate Research
The object is to investigate the relationship between consumers’ sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …
Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright
Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright
Undergraduate Honors Thesis Collection
The object is to investigate the relationship between consumers' sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …
M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu
M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu
Scholarship and Professional Work - Business
M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.