Business Commons^™

Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2020-21 season.

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team in 2021.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU basketball team from January to July 2021.

Ua12/2/1 Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Norvell, Abbey. Thinking Outside the Binary Box
• Keeley, Josie. The Artists Behind the 31 Ink Tattoo Parlor
• Harden, Olivia. Threading a Path from Classes to Careers
• Crisp, Hannah. Back to the Basics
• Jones, Tea. The Closet Upgrade Plan

Submission To The Future Of The Media Commission, Brendan K. O'Rourke, Joseph K. Fitzgerald

Reports

Dr. Brendan K. O’Rourke is a Senior Lecturer at Technological University Dublin, where he focuses on learning in the area of discourses of the economy, in particular examining enterprise, policy and public discourses on the economy. His scholarly work has been widely published as chapters in edited volumes, encyclopedia / handbook entries and in over 20 peer-reviewed academic journals such the Critical Discourse Studies, Politics and Social Semiotics. More information on his work is available on www.brendankorourke.com . Dr. Joseph K. FitzGerald lectures in international strategy at Technological University Dublin and has published on topics such as how young men …

Ua19/16/1/5 Lady Topper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2020-21 women's golf team season.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU softball team in 2021.

Ua19/16/1/5 Hilltopper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2020-21 men's golf team season.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Archives Records

Athletic media guide for volleyball team.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU tennis team in 2021.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU golf teams in 2021.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and statistics for WKU football team for 2021.

Ua19/16/1/1 Wku Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/2 Hilltopper Basketball 2021-22 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU baseball team in 2021.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and meet statistics for WKU track & field team in 2021.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Archives Records

General WKU athletic press releases for 2021.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU soccer team in 2021.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU volleyball team in 2021.

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fitness, includes articles:

• Dees, Marshall. Nostalgic Fun for the Child in You
• Rock Steady, Rock Strong – Boxing
• Dowell, Macie. Red Towel Workouts
• Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
• Get Out, Get Fit – Parks
• Gym Jams

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

The Law Of Black Mirror - Syllabus, Yafit Lev-Aretz, Nizan Packin

Open Educational Resources

Using episodes from the show Black Mirror as a study tool - a show that features tales that explore techno-paranoia - the course analyzes legal and policy considerations of futuristic or hypothetical case studies. The case studies tap into the collective unease about the modern world and bring up a variety of fascinating key philosophical, legal, and economic-based questions.

Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni

Graduate Theses and Dissertations

The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …

Production Of Native Advertising In The New Media Economy, Siddhant Dwivedee

Theses and Dissertations

The need to study the production of advertising content from an academic standpoint, particularly advertising content that mimics or is embedded in other editorial content, in some form or the other, is greater than ever. Emerging marketing techniques such as native advertising, content marketing, and sponsored content have disrupted traditional media eco-systems and created a new media economy. While traditional advertising research is skewed in the favor of the consumer experience, researching the production and the lived experiences of journalists involved in the production of native advertising can yield promising results.

This project discusses native ethnographic fieldwork that has been …

Ua12/2/2 Talisman: Zeitgeist, Wku Student Affairs

WKU Archives Records

2020 Talisman yearbook:

• Mohr, Olivia. Zeitgeist
• Disrupted – Photo Essay, COVID-19
• Brandt, Jess. Cut Short – Edward Games, Grace Jones, Jarred Corona, Joshua Crask
• Zambrano, Max. Point of No Return? – Stuart Foster, Climate Change
• Francis, Kristina. Weapons Women Carry
• Steele, Emma. Now & Again – Talisman
• Gordon, Zora. Not Just Numbers – Sam Aldrich, Social Media
• Christensen, Nicole. The K-Pop Phenomenon – Music
• Hornsby, Morgan. Everything Starts with Mama – Warren County Regional Jail
• McCormick, Dillon. Evolving Sport – Esports, Video Games
• Sheffield, Catherine. Perfect Match – Travis Hudson, Volleyball
• Dozer, Claire. Follow the Signs – Deafness, American Sign …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
• Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
• Wysong, Morgan. Décor Dupes
• Crawford, Ashlyn. House Hunting on the Hill
• Harper, Beckah. DIY Natural Cleaners
• Harper, Beckah. Becoming a Plant Parent
• Hughes, Gabe. What’s In Your Fridge?
• Brandt, Jess. What to Look for In a Lease
• Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower

“Invaders”: U.S. Right Wing Media’S Framing Of Muslim Immigrants, Faizullah Jan, Sayyed Fawad Ali Shah

Research, Publications & Creative Work

This study identifies and examines the framing patterns in the U.S. right-wing media coverage of the President Donald Trump administration’s ban on immigrants from seven predominantly Muslim countries. The study is directed by one research question: How did the right-wing media frame the ban on Muslim immigrants? A total of 53 articles (news stories, features, and opinion pieces) from two right-wing U.S. media outlets, Daily Caller and Breitbart News, were identified and included in the analysis. Framing theory served as a framework for the analysis of the data. Findings of this study show that the right-wing media used negative frames …

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2019-20 men's golf team season.