Business Commons^™

Concussion The Film, Richard C. Crepeau

On Sport and Society

Several months ago there was a minor flap over the fact that the National Football League was given the right to delete parts of the film “Concussion” before its general release to the public. At the time many, including myself, feared that the NFL would defang the bite of the film. It did not. In fact it’s hard to imagine what the NFL censored in “Concussion” given the devastating nature of the final product which is now in release.

Concussions, Richard C. Crepeau

On Sport and Society

ESPN reported this week that the NFL had pulled funding for concussion research because one of the principal researchers was Dr. Robert Stern of Boston University who has been critical of the NFL. The grant was awarded by the National Institute of Health(NIH) and the NFL denied pulling out of the grant saying that the NIH made all funding decisions and that the NFL has no veto power over the use of the $30M it had donated to the NIH in 2012 with no strings attached. It turns out however that it did retain a veto over the use of …

Bowling For No Reason, Richard C. Crepeau

On Sport and Society

Are you ready for some football? Are you ready for some mediocre football? Are you ready to watch teams that couldn’t break even have their time in the spotlight at some nondescript bowl game?

Pearl Harbor, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.

Extravagance, Richard C. Crepeau

On Sport and Society

In a recent analysis of the money flow in intercollegiate football, The Washington Post, laid out in considerable detail the not so surprising conclusion that revenue at the Power Five Conferences has increased dramatically over the past decade, while spending has exceeded the growth of revenue. Nationally between 2004 and 2014 some 48 athletic departments increased their income from $2.67B to $4.49B. Despite the apparent windfall 25 of those departments ran a deficit in 2014, and two of them, Auburn and Rutgers, lost more money in 2014 than they did in 2004.

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.

A Month To Remember, Richard C. Crepeau

On Sport and Society

For the past several weeks I have seen a multitude of stories from the wild world of sport that have struck me as something about which I wanted to write and set my brain whirring. Unfortunately for a number of reasons I have not been able to find the time to expound on any of them.

Larry Brown Etc., Richard C. Crepeau

On Sport and Society

Larry Brown was awarded the hat trick this week by the NCAA. For the third time in his college coaching career Brown is the head basketball coach at a university whose basketball program was found to have violated NCAA regulations. The first came in the early eighties at UCLA where his program was found to be guilty of getting “improper inducements” from UCLA boosters. The second came in the late eighties at Kansas where recruiting violations and improper use of travel funds were on the list of achievements

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Archives Records

Special healthy living edition of the College Heights Herald.

• Moore, Brittiny. Sustainability Committee to Create a Healthier Campus Environment
• Matthews, Carly. WKU Addresses Food Waste in Beneficial Methods – Sustainability, Dining Services
• Sullivan, Tommy. Students Explore Different Ways to Get Up the Hill
• Mayo, Marcel. Students on SNAP: Hilltoppers Offer Insight Into Healthy Diet On a Budget – Supplemental Nutrition Assistance Program
• Davis, Sydney. Group X Classes Offer a Nontraditional Workout – Physical Fitness
• Pettway, Shantel. Popular Versus Unpopular Foods on Campus – Dining Services, Restaurants
• Moore, Mollie. Where to Find the Best Vegan Food on Campus – Dining Services, …

Tennis, Richard C. Crepeau

On Sport and Society

Nearly every year the U.S. Open Tennis Championships seem to offer some remarkable match, a stunning upset, or tennis at an extremely high level. This year it showcased all three.

Goodell, Richard C. Crepeau

On Sport and Society

The opening of the new NFL season also marks the fifth anniversary of the elevation of Roger Goodell to the position of NFL Commissioner. It also marks the resolution of the biggest issue that he has dealt with in his role of leadership of the most popular and successful sports league in the United States.

Missouri, Richard C. Crepeau

On Sport and Society

On Monday the protests on the campus of the University of Missouri came to their climax with the resignation of Tim Wolfe the president of the Missouri system, and Chancellor R. Bowen Loftin of the Columbia campus. For the past several months students have been protesting a range of arbitrary and unpopular actions initiated by President Wolfe. African American students contributed the charge of “racial insensitivity’ to the growing list of complaints about President Wolfe.

Pharoah And Roger, Richard C. Crepeau

On Sport and Society

In the world of sport or in the world generally, how often can you say that today there are two major pieces of good news? Yesterday was such a day.

Analysing The Performance Of Economic Discourses, Joseph Fitzgerald, Brendan O'Rourke

Conference papers

We focus on the methods used in analyzing broadcast interviews with economists on Morning Ireland, a prominent Irish radio news programme. Few would doubt that economists have taken a prominent role as experts on policy issues (Carrick-Hagenbarth and Epstein 2012, p.45) and some contend that no other social science discipline has gained such prominence (Schneider and Kirchgassner 2009, p.324). This paper comes from a larger research project, which uses a tailored methodological approach, incorporating a number of analytical methods. Keller (2011, p.63) has argued that a tailored methodological approach is often required to give special consideration to the ‘knowledge side’ …

Brady And Goodell, Richard C. Crepeau

On Sport and Society

The success of the NFL derives in part from its mastery of the electronic media as the league is able to blanket that world at all times and places. There is no off-season for the NFL. On the rare occasion, there can be drawbacks to this dominance. The last seventy-two hours is not what the media mavens at the NFL would call “a good run.”

Hall Of Fame Denial, Richard C. Crepeau

On Sport and Society

This past Tuesday the U.S. Justice Department announced that it was dropping the obstruction of justice case against Barry Bonds. He had been charged with perjury and obstruction of justice in 2007 for testifying to a grand jury that he had never knowingly used anabolic steroids or human growth hormone, Bonds’ testimony was given to the grand jury in 2003 as part of a federal investigation into steroid use by athletes popularly known as the BALCO case. Estimates of the cost of this failed pursuit of Bonds run upwards of $100M.

Women's World Cup, Richard C. Crepeau

On Sport and Society

It was a remarkable performance. Two goals in five minutes, four goals in sixteen minutes. Five overall in a 5-2 World Cup Victory in front of over 53,000 fans in Vancouver. According to NPR early reports put the peak U.S. television audience at nearly 23 million viewers. It is the highest rating and largest audience for any U.S. World Cup match in U.S. television history. The overnight rating approached the ratings of the recently concluded NBA Finals. The game had such excitement that even FOX’s commentators and announcing team could not put a damper on the event.

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

A-Rod, Richard C. Crepeau

On Sport and Society

The past few weeks have been full of riveting sport. The Stanley Cup Final proved to be one of the most exciting in several years as no team enjoyed more than a one goal lead until the last few minutes of the final game. The NBA finals were marked by expected and unexpected star performances. The College World Series went down to the final game in the best of three series with Virginia besting Vanderbilt. And continuing this week is the Women’s World Cup which has offered both newcomers and established teams a chance to shine in this world class …

Happy Valley, Richard C. Crepeau

On Sport and Society

Documentary film can be one of the most effective forms of journalism when done right. “Happy Valley” directed by Amir Bar-Lev is an impressive, haunting, and powerful example of documentary at its very best. The subject on its surface is the Jerry Sandusky child abuse scandal at Penn State University. Bar-Lev follows the story from the first revelations of November 2011 through the cascading fallout over the next year.

How Consumers Perceive Environmental Advertising In The Banking Context, Kara Chan, Fei Fan

Kara Chan

A study was conducted to investigate how consumers respond to banking advertisements with environmental claims. The study adopts a 2×2×2 factorial design. Altogether 195 participants in Hong Kong, China, were asked to read an advertisement of either a well-known or a lesser-known bank, featuring either a global or a local environmental issue, and containing a substantive or an associative environmental claim. The advertisement featuring global warming generated more favorable attitudes toward the advertisement than the ad featuring air pollution in Hong Kong. Use of a substantive claim was able to generate a more favorable advertising effect than use of an …

Triple Crown, Richard C. Crepeau

On Sport and Society

It was a just a year ago that I wrote about the last attempt at a Triple Crown. This year we are at that point again where a race of approximately two minutes and twenty seconds will either end a remarkable era of Triple Crown futility or extend it for yet another year. And so with a few changes of the cast I submit again these observations on this marvelous weekend in horse racing history.

Deflategate, Richard C. Crepeau

On Sport and Society

As I mentioned previously it seems as if there are always some bizarre or hilarious developments in the world of sport while I am out of touch. A few days ago I reported on my experiences watching hockey in Russia. Now I want to revisit what many of you will consider old news.

Catching Up, Richard C. Crepeau

On Sport and Society

As I mentioned previously it seems as if there are always some bizarre or hilarious developments in the world of sport while I am out of touch. A few days ago I reported on my experiences watching hockey in Russia. Now I want to revisit what many of you will consider old news.

Hockey In Russia, Richard C. Crepeau

On Sport and Society

It may be my imagination but it seems as though every time I leave the country for a few weeks the world of sport goes through some sort of convulsion or some extraordinary developments take place. This past couple of weeks seems to have been no exception and I will come back to those later.

Ruth's First, Richard C. Crepeau

On Sport and Society

A hundred years ago, Babe Ruth strode to the plate and cracked his first major league home run on May 5, 1915. Twenty years later he would hit No. 714, a milestone that would stand for generations. 712, 713, and 714 came in Pittsburgh a few weeks before his retirement, and 714 was the first ball ever hit over the roof of Forbes Field in right, and it came to rest in a small park across the street. It was the longest home run, some would say, of his career.

Geography Lessons, Richard C. Crepeau

On Sport and Society

As most sports fans and others who have become collateral damage know, the NCAA basketball tourneys are underway. The men’s version started on Thursday, unless you count Tuesday, and the women began play on Friday. Aside from several exciting finishes in this first flurry of games, several other things are worth noting. Or, as they say on TV after a particularly exciting play or game, “This is what college basketball is all about.”

Ncaa Geography, Richard C. Crepeau

On Sport and Society

As most sports fans and others who have become collateral damage know, the NCAA basketball tourneys are underway. The men’s version started on Thursday, unless you count Tuesday, and the women began play on Friday. Aside from several exciting finishes in this first flurry of games, several other things are worth noting. Or as they say on TV after a particularly exciting play or game, “this is what college basketball is all about.”

March Madness, Richard C. Crepeau

On Sport and Society

It is March Madness time. This usually means it is time for the NCAA to take those to court who are violating their copyright of that phrase.