Business Commons^™

Using The Theory Of Planned Behavior To Explore Green Food Purchase Intentions, Katrina A. Auza, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

Predicting sustainable consumption behavior is particularly important in the field of marketing and public policy making, as environmental sustainability becomes a major concern for the public and private sector. This paper aims to contribute to the development of the extended theory of planned behavior (TPB) and to gain some insight into what drives students' intentions to purchase green food in Algeria as a developing country. Results from multiple linear regression (MLR) using data from the convenience sample of 265 students enrolled at three universities in Algiers, Algeria, shows that attitude, subjective norm, perceived behavioral control (PBC), and environmental concern have …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin

University of South Florida (USF) M3 Publishing

This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel

University of South Florida (USF) M3 Publishing

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have …

The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul

University of South Florida (USF) M3 Publishing

Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …

The Influence Of Study Travel On Quality-Oriented Education: The Case Of Handan, China, Wang Jingya, Alaa N. Abukhalifeh

University of South Florida (USF) M3 Publishing

In recent years, the State has vigorously promoted quality-oriented education and thoroughly improved the comprehensive quality of primary and middle school students’ learning. Study travel is an important way to promote quality-oriented education in primary and middle schools and has received wide attention from all sectors of the community. At the end of 2016, the Ministry of Education and 11 other departments officially issued the Opinions on Promoting Primary and Middle School Students Study Travel, which was officially included in the primary and secondary school education and teaching plan. As a new teaching form, how does study travel develop, …

The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel

University of South Florida (USF) M3 Publishing

For most countries with high tourism potential in today's world to develop economically and provide the foreign currency income it needs, it is necessary to increase the level of employment, market share and revenues it receives in the national sense. Because of this, many countries are engaged in relentless competition with each other in the international tourism sector. The different dimensions of the concept of National Competitiveness have attracted the attention of many researchers from various disciplines. While the discipline of economics makes the concept of competition a subject of examination at the international level in the light of the …

Customer Perceptions Against Covid-19 Precautionary Measures Of The Restaurants: The Case Of Istanbul-Turkey, Elif Kaymaz, Sevki Ulema

University of South Florida (USF) M3 Publishing

The research was conducted to determine consumer perceptions of the measures that restaurants should take during the COVID-19 outbreak. Restaurant measures observed by individuals who went to a restaurant at least once during the outbreak were identified. Meanwhile, new additional measures developed by the researcher were determined by the participants, and suggestions were developed for the implementation of the restaurants. The research was conducted in Istanbul, Turkey. The data were collected through a questionnaire in the research where the quantitative research method was preferred. 388 questionnaires in total were included in the study and analyzed. Analyses were performed with the …

Historical Horse Racing Trends Over The Last Five Years: How Much Does Each Machine Earn?, Thomas E. Lambert

Faculty and Staff Scholarship

No abstract provided.

Covid-19: A 'Perfect Storm' For The Hospitality Sector, Arthur Huang

Rosen Research Review

Fear of infection, strict stay-at-home-orders (SAHOs), and mandated business closures have all combined to severely disrupt supply and demand for many businesses. As a result, COVID-19 devastated the hospitality industry in a way unlike any other. Dr. Arthur Huang of the Rosen College of Hospitality Management and his colleagues assessed the effects of state and local intervention policies on the hospitality industry through the early stages of the COVID-19 pandemic.

Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang

Rosen Research Review

The economic restructuring necessitated by the Covid-19 pandemic has ignited a fundamental transformation of the US workforce driven by powerful digital technologies. No sector has been hit harder than the hospitality and tourism industry (H&T), and no industry has more to gain from reinvention. H&T employs about 32% of the US labor force; however, workers’ wages, benefits, and career support are among the lowest of all industries. Moreover, research shows that numerous jobs in H&T are susceptible to automation due to advancements in artificial intelligence (AI). The fears related to job loss resulting from applying advanced technology, such as AI, …

Rising From The Ashes Of Covid-19 Will Need A Sharp Focus On The Numbers, Manuel Rivera, Murat Kizildag, Robertico Croes

Rosen Research Review

If there is one sector that cannot move 'online', it is accommodation, and SLEs (small lodging establishments) have taken a merciless beating from COVID-19. Typically family-owned and managed, they have relatively high capital costs and overheads which means that even when revenues stop coming in, those liabilities still have to be met. This study by Dr. Manuel Rivera, Dr. Murat Kizildag, and Dr. Robertico Croes, of the Rosen College of Hospitality Management, shows how a detailed break-even analysis can inform a business’s strategy for survival within the important SLE sector.

How Could Robots Improve The Customer Experience At A Theme Park, Ady Milman, Dr. Asli Tasci, Tingting Zhang

Rosen Research Review

Technology is moving fast, and accordingly, robots are being successfully integrated into several hospitality organizations to improve customer experiences. Theme parks could benefit from robots, to provide efficient and cost-effective services. Yet, there is a lack of research investigating customer perceptions of robots in theme parks. Dr. Ady Milman, Dr. Asli Tasci, and Dr. Tingting Zhang, from UCF Rosen College of Hospitality Management, conducted the first investigation into how certain robotic qualities influence customer’s perceptions of and loyalty to the theme park. Their research could inform the future integration of robot technology into theme parks.

Managers From Hell In The Hospitality Industry, Fevzi Okumus

Rosen Research Review

The majority of employees are disaffected with their work and not engaged in their place of employment. This is a surprising but statistically validated fact revealed in a Gallup poll, and it has prompted Rosen College researchers to investigate how far it applies to hospitality. In what is thought to be the first study to look at the problem in the industry, research by Dr. Fevzi Okumus and his two former Ph.D. students reveal what hospitality employees have to say about "managers from Hell," and what this means for the sector.

The Power Of E-Commerce In The Hotel Industry, Nan Hua, Wei Wei, Ahmet Ozturk

Rosen Research Review

With continuous developments in information technology leading to increasingly sophisticated and fickle customers, the hotel industry is under pressure to invest in e-commerce capabilities. But is it a worthwhile investment or are loyalty programs enough to drive profitable repeat visits? Dr. Nan Hua, Dr. Wei Wei, and Dr. Ahmet Ozturk from the Rosen College of Hospitality Management, University of Central Florida, investigate the synergy between e-commerce, customer loyalty programs, and hotel operating performance.

Dick Pope Sr. Institute For Tourism Studies, Rosen College Of Hospitality Management

Rosen Research Review

The Dick Pope Sr. Institute for Tourism Studies is based at at the University of Central Florida.

Rosen College Hosts Five Important Journals In The Hospitality & Tourism Field, Rosen College Of Hospitality Management

Rosen Research Review

This page highlights five hospitality journals founded and/or edited by Rosen College of Hospitality Management faculty members.

Rosen Library And Stars: Shining A Light On The Past And Illuminating The Future Of Hospitality & Tourism Industry Research, Susan Vernon-Devlin, Tim Bottorff

Rosen Research Review

The Rosen College Library's print and electronic collections are rich and tailored to the college’s unique programs and degrees, but that’s just the start of what makes it unique. From access to materials both old and new, to reference support for researchers, to partnerships with industry organizations, to conducive spaces for work and study, the Rosen College Library is an integral part of the Rosen College's research mission and success.

Sustainability And Hospitality: People, Planet And Prosperity, Alan Fyall

Rosen Research Review

An interview with Jared Meyers, Chairman, Legacy Vacation Resorts, a Certified B Corporation, by Alan Fyall

Going 'Above And Beyond' In Stressful Customer Interaction, Xiaoxiao Fu, Youcheng Wang

Rosen Research Review

Rosen College researchers Dr. Xiaoxiao Fu and Dr. Youcheng Wang, along with a collaborator, have undertaken vital research to identify critical factors which heighten employee stress within the hospitality industry. Their research focuses specifically on the stresses associated with 'boundary-spanning' roles, where an employee is required to meet the expectations of both the organization and the customer. The research team go beyond previous attempts at understanding stress, utilizing motivational and emotional theories to shed new light on the nuances of hospitality stress. They also identify stress-protective factors that managers can leverage to reduce the negative impact of stress and motivate …

Assessing Telemedicine Outcomes With Hospitality Principles, Wei Wei, Yunying (Susan) Zhong

Rosen Research Review

Hospitality as a concept has relevance across many industries of service provision, including the health care sector. The COVID-19 pandemic has had a major impact on the way in which patients access health care from their service providers. In this study, Dr. Wei Wei and Dr. Yun Ying (Susan) Zhong build a predictive model outlining the most important factors in enabling patients to experience positive emotional outcomes during telemedicine encounters.

Making Memories: A Consumer-Based Model Of Authenticity Applied To Living History Sites, Muhammet Kesgin, Babak Taheri, Rajendran S. Murthy, Juilee Decker, Martin Joseph Gannon

Articles

Purpose: Underpinned by the consumer-based model of authenticity (CBA), this study investigated whether leisure involvement, object-based and existential authenticity, host sincerity, and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Methodology: Quantitative data were gathered from living history site visitors (n=1004), with partial least squares structural equation modelling used to test the hypothesized relationships. Findings: The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity, and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of positive memorable experience, contingent on CBA …

An Exploratory Assessment Of Callings: The Importance Of Specialization, Christopher Paul Cain, Lisa Nicole Cain, James A. Busser, Hee Jung Kang

Hospitality Faculty Research

Purpose This study sought to understand how having a calling influenced engagement, work–life balance and career satisfaction for Professional Golfers Association of America (PGA) and Golf Course Superintendent of America (GCSA) professionals. Design/methodology/approach A conceptual model was used to examine callings among golf course supervisors and its impact on their engagement, work–life balance and career satisfaction. This study also explored the moderation effect of employees’ generalized or specialized role on the calling–engagement relationship. Surveys were collected from a single golf management company and partial least squares structural equation modeling (PLS-SEM) was used for data analysis. Findings The results revealed significant …

Cannabis Tourism In Humboldt County - Moving Forward, Shawn Reilly, Reed Switzer, Ara Pachmayer

Recreation Tourism

There are a host of issues that may influence the growth of cannabis tourism including for example state and local regulations, resident opinions about cannabis tourism, adequate infrastructure to support tourists, and the fact that cannabis remains illegal federally (Lovelace, 2019). Three years after recreational cannabis sales started in California, this report explores cannabis tourism as an industry in Humboldt County, California. This study involved personal interviews with seven individuals including tourism officials, tour guides, local business owners and entrepreneurs. Multiple topics related to cannabis tourism were explored during the interviews, including for example changes in tourists and tourism visits, …

Sustainable Tourism Challenges: Change Management - Teton County, Katelyn Larrabee, Jonathon Day

Tourism Insights

This report examines Teton County's change management activities in support of sustainable tourism.

Sustainable Tourism Challenges: Systems Change - Slovenia Tourism's Green Scheme, Hannah Bromm, Jonathon Day

Tourism Insights

The report addresses ways that Slovenia has encouraged the adoption of sustainable tourism practices

Sustainable Tourism Challenges: Getting Started - Sustainable Supply Change Management, Jonathon Day

Tourism Insights

Introduction to sustainable supply chain management in tourism.