Business Commons^™

Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials, Jaewook Kim, Wenfang Eris Liu

Journal of Global Hospitality and Tourism

Airbnb is one of the most distinguished sharing economy platforms providing guests accommodations. Despite a high number of individuals who use Airbnb, current behavioral intention model, Theory of Planned Behavior (TPB), cannot fully explain guests’ decision-making process to choose such accommodation. Especially, with little to no research being tested on the roles of social media influences and familiarity as information sources associated with the TPB model. The objective of this study is to examine the intentions of millennials to use Airbnb and to investigate TPB model with social media influences and familiarity as mediators on purchasing intentions. Through convenience sampling, …

Inclusive Journeys: Unveiling The Imperative Of Accessible Tourism For People With Disabilities, Faizan Ali

Journal of Global Hospitality and Tourism

This viewpoint delves into accessible tourism, highlighting its significance in the contemporary travel landscape. With a particular focus on disabled tourists, this piece elucidates their challenges during their journeys and advocates for a comprehensive understanding of their unique needs. The discourse emphasizes the long-overlooked nature of this segment and underscores the crucial reasons for studying and prioritizing accessible tourism. Drawing on existing literature and perspectives, the viewpoint concludes by presenting thought-provoking research questions to advance the discourse surrounding accessible tourism.

Adapting To A Renewed Collective Culture Through A Change In Organizational Behavior, Peter Bheda

Journal of Global Hospitality and Tourism

The dynamic interplay between organizational behavior and cultural transformation is paramount in the ever-evolving landscape of hospitality leadership. As the hospitality industry adapts to post-pandemic shifts, executives grapple with managing successful companies while ensuring effective employee engagement. While profitability surged for many, managing employees remains a complex challenge. Cultivating a thriving culture is a critical solution. Toxic cultures incur tangible and intangible costs, impacting revenues, employee retention, and productivity. The pandemic has underscored the urgency of cultural alignment, prompting leaders to rethink behavior patterns. Engaging leaders across hierarchies as "chief culture officers" promotes accountability, openness, alignment, and leverage, fostering a …

Covid-19 And The “Most Magical Place On Earth”: Applying The Idea Model To Theme Park Crisis Messaging, Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna Sellnow, Timothy Sellnow, Michael Strawser

University of South Florida (USF) M3 Publishing

The global tourism reaches of Orlando, Florida, and the world’s most visited theme park complex, Walt Disney World, provide a unique context for studying global communication in a tourism setting through the crisis messaging efforts. This study explores the reopening of Walt Disney World and subsequent messaging, specifically from a risk and crisis perspective, using the IDEA model to categorize Disney COVID-19 messages. Using a qualitative, etic approach via a codebook based on the IDEA model, the study results determined whether pandemic messages and mentions (the study’s unit of analysis) addressed internalization, explanation, or action.

Daha Iyi Bir Dunya Icin Turizm: Sayi 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Forth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2023'de Dördüncü Kıtalar Arası Turizm Yönetimi (MTCON23) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-11-0

Table of Contents

• The effect of sound atmosphere on emotion from a travel motivation …

The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun

University of South Florida (USF) M3 Publishing

This study aims to determine the effect of local food consumption motivations on consumers' behavioral intentions after the COVID-19 epidemic. For this purpose, data were obtained by using the survey technique in order to determine the relationship between the local food consumption behaviors and behavioral intentions of 371 visitors visiting the Edremit Körfez region. The findings of the research were created with frequency distributions by applying difference and relationship tests on the data obtained. As a result of the research; It was determined that there was no difference between age variable and sensory appeal and behavioral intentions. In addition, as …

Evaluation Of Covid-19 Crisis Management Practices In The Context Of City Hotels: The Case Of Aksaray, Mehmet Umur, Busra Sener

University of South Florida (USF) M3 Publishing

This study examines the extent to which city hotels operating in Aksaray are affected by the COVID-19 crisis, what strategy the managers follow in the face of this situation, and what are the advantages and disadvantages of operating as a city hotel and being located in Aksaray. Since no similar study was found in the region as a result of the literature review, it is thought that the study will contribute to the literature. The research data were obtained by semi-structured interview technique from 14 managers who worked as general manager, department manager and department chief in city hotels operating …

Advances In Managing Tourism Across Continents: Volume 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Fourth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-09-7

TABLE OF CONTENTS

• Do isomorphic pressures impede greenwashing in the hospitality industry? A theoretical framework
  • Mert Gurlek
• Tax in tourism research: A bibliometric analysis
  • Serap Ozdemir Guzel and Tugce Uzun Kocamis
• COVID-19 and the “most magical place on earth”: Applying the IDEA model to theme park crisis messaging
  • Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna …

Do Isomorphic Pressures Impede Greenwashing In Hospitality Industry? A Theoretical Framework, Mert Gurlek

University of South Florida (USF) M3 Publishing

Green practices gradually increase in the hospitality industry. However, concerns have grown that there is an inconsistency between the environmental practices announced by the organizations and the practices they actually implement. Therefore, the phenomenon of greenwashing has become a common concern in the hospitality industry. This study aims to develop a theoretical framework to be used in explaining the mechanisms to prevent greenwashing. For this purpose, the role of isomorphic pressures in preventing greenwashing and the role of environmental legitimacy motivation in the effect of isomorphic pressures on greenwashing are theorized. The neo-institutional theory was used in the development of …

Impact Of Management Polyphony In Family Business: A Review, Ali S. Cetinkaya, Serife Sogancioglu

University of South Florida (USF) M3 Publishing

The link between family and family-owned enterprise has persisted for generations within the framework of family, ownership, management, and business. Family-owned companies are created in order to generate revenue and preserve the family's tradition. With the proper management strategy, family businesses can survive and be passed down to future generations. In family businesses, the founders and family member managers are the only ones who carry out main management tasks including planning, organizing, coordinating, leading, supervising, and controlling. Management polyphony can happen in a family-owned firm when more than one family member is designated as the manager. Although managerial polyphony may …

The Effect Of Entrepreneurial Traits On Career Planning In Food Processing Enterprises, Ali S. Cetinkaya

University of South Florida (USF) M3 Publishing

Economic, social, and technological changes create new demands and opportunities for people's jobs. Entrepreneurship is one way to deal with these demands and take advantage of new opportunities. Career planning assists an individual in becoming aware of various career options, including entrepreneurial intent. Even if they have all of the necessary resources, not everyone wants to start a new business. Some people have specific entrepreneurial characteristics that motivate them to pursue a career investing in new businesses. The purpose of this study was to determine the impact of individuals' entrepreneurial traits on their career planning. The survey technique was used …

Online Gastronomy Image: Content Analysis Of Tripadvisor Reviews Of Restaurants In Istanbul, Rana Sat

University of South Florida (USF) M3 Publishing

Nowadays, where technology forms a large part of our lives, with the increase of comment sites, consumers benefit from these comment pages at the stage of purchasing decision. In this way, they get information about the destination region by reading more reviews or sharing their experiences in the social environment. Evaluations on social networking sites affect individuals’ decision-making and purchasing behaviors, as well as positively or negatively in the mentioned restaurants. Based on this situation, user comments on restaurants in Istanbul on TripAdvisor.com were analyzed in this study. For this purpose, 17921 user comments made in various languages between 01.10.2022 …

Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu

University of South Florida (USF) M3 Publishing

Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their competitors with their brand strategy to reflect it with their employees in order to set an entire brand value proposition. Hotel businesses can achieve differentiation primarily through employee branding as pivotal. This paper explains the situation and significance of the labor factor, whose importance has increased much more in the brand equity of hotel businesses. It explains how hotel businesses …

The Impact Of Environmental Knowledge And Environmental Behavior Of Hotel Employees On Environmental Performance: A Model Proposal, Uygar Turgut, Isil Arikan Saltik, Umut Avci, Fevzi Okumus

University of South Florida (USF) M3 Publishing

The increasing environmental problems have been among the main problems that need immediate worldwide solutions. The emerging developments after the industrial revolution caused irreversible negative changes in the environment. In general, it is claimed that the main reason lying under the environmental problems which the world is facing is human behaviors. These facts have generated a discussion about the questions related to which factors are effective in the emergence and development of behavior that support sustainable living. As a part of the tourism sector, the effects of human behavior are witnessed the most in hotels. The aim of this study …

Reflection Of Covid-19 Pandemic On Organizational Trust Perception Of Hotel Employees: An Intergenerational Comparison, Isil Arikan Saltik, Yasin Karasu

University of South Florida (USF) M3 Publishing

In this study, organizational trust perception of X and Y generation hotel employees during the COVID-19 pandemic is examined. For this purpose, a total of 442 valid data were collected from the employees of 5-star hotels in Bodrum, by survey technique. Considering the limited interaction issue during the Covid 19 pandemic, convenience sampling, one of the non-random sampling methods, was applied in the study. Within the study, the three-dimensional structure of the organizational trust scale was confirmed by factor analysis. The results showed that managerial trust perception of both X and Y generation hotel employees is the highest among the …

Who Is The Human Resources Manager? Metaphorical Perceptions Of Human Resources Managers Towards Their Profession, Ebru Gozen, Aylin Alan

University of South Florida (USF) M3 Publishing

The purpose of this study is to determine the perceptions of HR managers about the concept of HR Manager. The participants of this study consisted of 53 HR managers working in tourism industry enterprises operating in Antalya in 2023. This study was designed as phenomenology research in a qualitative research approach. The expression like was used to determine the relationship between the source and the subject of the metaphor. In order to determine the basis of the meaning intended to be expressed with metaphors the expression “because” was used. Content analysis method and word query were used in the analysis …

The Effect Of Sound Atmosphere On Emotion From A Travel Motivation Perspective, Esref Ay, Semra Gunay

University of South Florida (USF) M3 Publishing

Travel constitutes the dynamic structure of tourism. It is not possible to speak of tourism without travel activity. Since travel motivation is known as a psychological driver of a certain tourism behavior, it is extensively studied in tourism research. The travel motivations of people have changed in the historical course. Accordingly, a change is observed in the quality of the tourism market. It is important to know the changing travel motivations in order to survive in the tourism market where there is intense competition between businesses and destinations and to get more shares from the market. In this study, the …

Smart Destination From The Perspective Of Tourism Academics: A Model Proposal For Ayvalik, Harun Ataman, Oguzhan Dulgaroglu, Gizem Ozgurel

University of South Florida (USF) M3 Publishing

In addition to the changes in human life with technological developments, there are new developments in many sectors in terms of conducting business and experiencing it by the consumer. In the tourism sector, the concepts of smart tourism and smart destinations have emerged with the effect of technological developments. In this context, policies are produced and tried to be implemented in order to realize smart tourism applications by providing a smart development in destinations. Thus, it becomes possible to identify the needs, wishes and expectations of tourists and local people in order to improve the living conditions of tourists and …

Landscapes With Cultural Heritage Tourism: Adramytteion Ancient City And Its Surroundings, Sabriye Celik Uguz, Bahadir Beyhan

University of South Florida (USF) M3 Publishing

Culture and heritage is an increasing focus of attention of people, while cultural heritage tourism is a process that accelerates the development of all destinations. Cultural, artistic, historical people, events and spaces, archaeological fields, civilian, religious, military and industrial structures, cultural heritage attractions such as nature and landscapes, which contain many phenomena, are subject to tourism. Cultural Heritage Tourism; it is the way to visit the historical buildings and monuments of a place, art and handicraft products, archives and libraries, old and ongoing cultural practices and landscapes. The natural and cultural landscapes in this tourism type offer knowledge and experience …

Bibliometric Analysis Of Graduate Theses Written In The Field Of Gastronomy In 2021, Sadiye Aslan, Lokman Toprak

University of South Florida (USF) M3 Publishing

In this research, it is aimed to analyze the researches of the postgraduate theses written between January and December in the field of gastronomy in 2021, and to analyze the changes in the research based on which arguments and which data. In this study, in which postgraduate theses are examined, it is aimed to examine the method, sample, and the department in which they are published in the theses on Gastronomy. Descriptive survey model was used in the study. The sample of the study, among the theses registered to YÖK Thesis Center, was reached as a result of scanning with …

Social Tourism In National Policy Documents In Turkey, Nail Hoscan, Erkan Turkseven

University of South Florida (USF) M3 Publishing

This research aims to investigate the significance and function of social tourism within Turkey's national policy documents. Since the conceptual emergence of social tourism in the 1950s, there have been several cyclical developments, such as the rapid spread of mass tourism worldwide, changes in the approach of the social state, neoliberal economic transformations, and the emergence of sustainability perspectives. For countries that have established Social Tourism as a part of public policy, its benefits are strongly asserted, and social tourism is included in the scope of public planning. These developments have been influential in the preparation and implementation of Turkey's …

“What It Do?” The Effects Of Racial Code-Switching On Industry Turnover Intention, Jaimi Garlington, Cass Shum, Gloria Wong-Padoongpatt, Laura Book

Hospitality Faculty Research

Purpose: Racial code-switching is an impression management behavior for people to blend into social and professional situations by adhering to norms outside their own. Drawing on the identity threat perspective, this study aims to examine the harmful effects of racial code-switching on employee psychological depression and hospitality industry turnover intentions.

Design/methodology/approach: The current study used a two-wave time-lagged survey of 286 restaurant frontline employees. Participants were asked to rate their racial code-switching, identity threat and shame in the first survey. Participants reported their depression and industry turnover intention in the second survey one week later.

Findings: The results showed that …

Capturing Visuals In Hospitality: A Multi-Dimensional Exploration Of Photographs In Interdisciplinary Research, Ningqiao Li

Theses and Dissertations

The widespread practice of photo-taking and sharing behavior fosters research on photographs to probe into consumer behavior and business strategies. Consequently, the critical role of photographic research has been acknowledged in the fields of marketing as well as tourism and hospitality. To delve deeper into understanding photographs, this dissertation carried out three independent but interconnected studies to examine photographs from both macro and micro perspectives.

The first study systematically reviews photographic research across sociology, marketing, computer science, and tourism and hospitality. It explores key topics, methodologies, and theories, and compares the merits and drawbacks of various research methods employed in …

Recent Impacts Of Penny And Fixed Odds Wagering: What Does The Future Hold?, Thomas E. Lambert

Faculty and Staff Scholarship

In order hopefully to revive attendance at the tracks and/or fuel a resurgence in gambling (either in person or virtually), the last year has seen some recent wagering developments and changes at different horseracing tracks in the United States. At Ellis Park Racing and Gaming (Henderson, Kentucky) in the Evansville, Indiana metro area, penny wagering has been tried since the 2022 season to influence gambling revenues. Meanwhile, starting in 2022 Monmouth Park in New Jersey now offers “fixed odds” wagering as an alternative to parimutuel wagering for patrons who do not like the possible fluctuations in odds before a race …

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin

Rosen Research Review

Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.

Off-Course: Understanding The Popularity Of Alternative Golf Experiences, Juhee Kang, David Kwun, Jeeyeon (Jeannie) Hahn

Rosen Research Review

Alternative golf is a nascent leisure product category that is growing in popularity. However, little is known as to why, its potential impact on traditional golf, and whether it will encourage more and diverse people to play traditional golf. Drs. Juhee Kang, David Kwun, and Jeeyeon Jeannie Hahm at UCF Rosen College of Hospitality Management investigated the relationship between consumers' value perceptions, satisfaction, and involvement at golf entertainment venues, and whether those influenced their desire to return or refer, and, ultimately, spread their wings onto an actual golf course.

Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers

Rosen Research Review

Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.