Business Commons^™

Estimating The Economic Impact Of The New Arena At The Kentucky Horse Park, Alexis R. Bwenge

MPA/MPP/MPFM Capstone Projects

For the first time in its history, the World Equestrian Games (WEG) will be held outside of Europe in 2010. Kentucky has won the bid to host the event at the Kentucky Horse Park (KHP) in Lexington. The games will last two weeks in the fall of2010 and organizers estimate ticket sales of 300,000, and over 1,000 athletes from 50 countries are expected to compete (Commonwealth of Kentucky).

However, for the Horse Park to be a suitable location to host WEG, it must have a climate controlled indoor arena. The current proposal for the arena plans for a 6,000 seats, …

Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska

Electronic Theses and Dissertations

Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based …

Orlando's Historic Restaurants, Exhibit Brochure, Tanya Jo Ormseth, Gina Rippens

Rosen Library Exhibits

No abstract provided.

Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos

Electronic Theses and Dissertations

Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …

Electronic Channels Of Distributions: Challenges And Solutions For Hotel Operators, P. Brewer, Andrew H. Feinstein, B. Bai

Office of the Provost Scholarship

This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.

A Review Of Restaurant Valuation Literature, M. C. Dalbor, Andrew H. Feinstein, Z. Mao

Office of the Provost Scholarship

This research examines pre 2005 restaurant valuation literature in an effort to identify unexplored areas in this emerging field. Although much has been written regarding valuation in general, there has been very little appraisal literature focusing specifically on restaurants. Of the research that has been conducted, there has been some controversy about whether the appropriate value of a restaurant is a market value or a going concern value. We also explore the continuing usage of “rules of thumb” in restaurant valuation. Although these rules are often based in theory as well as practice, their breadth can severely limit their usefulness. …

Relationship Between Guest Perceptions Of Service Quality And Customer Loyalty In The Hotel Industry In South Florida, Chen-Hsien Lin

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The chief goal hotels strive to accomplish is to satisfy and retain their customers. Previous research showed that contented hotel guests are more likely to revisit a hotel than guests who were somehow dissatisfied (Schall, 2003). South Florida is one of the most attractive destinations in the U.S. for tourists. The hotel industry in South Florida has grown rapidly in recent years to serve the increasing number of tourists. However, studies regarding the hotel industry in South Florida are limited. This study attempted to scrutinize and investigate the relationship between service quality and customer loyalty in the hotel industry in …

Grand Hyatt Hong Kong Training Academy: Achieving Business Results, Vida W. Chow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to identify the essential elements, both tangible and intangible, of establishing a training academy at the Grand Hyatt Hong Kong in order to achieve business objectives in a rapidly changing and competitive global environment in the hospitality industry. With the phenomenal growth of the tourism industry in Hong Kong, Macau, and the neighboring area in China, there is a growing competition in acquiring, retaining, and developing talents in the labor market. Having a well-established training academy is not only critical in consistently delivering the brand promises to the external customers, it is also fundamental …

A Day In The Life Of A Casino Host, Chu-Huan Liu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos usually hire junket representatives and casino hosts to act as a liaison between casino marketing departments and proven high-end guests. Junket representatives are usually independent agents who bring players into a particular casino; in return, they are compensated with commission by that casino. If these players do not spend enough time and money in playing, the casino simply loses interest in that representative. Casino hosts are in-house marketing employees who are fully responsible for retaining the existing good patrons and to bring in potential new guests (Makens & Bowen, 1994).

Premier, Dean Mann, Robyn Campbell-Ouchida, Russell Dazzio, Tony Allen, Karen Sharp

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross

UNLV Theses, Dissertations, Professional Papers, and Capstones

The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …

The Hiring Of Wynn Las Vegas, Robert E. Murray Iii

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to examine the various human resource processes and systems that were established by Wynn Las Vegas. With a hiring of this magnitude the human resource team at Wynn faced many unique challenges. This study records these difficulties and also the decisions that were made that allowed Wynn to overcome these obstacles. Through the examination of the Wynn Las Vegas process this study will also give other employers who are considering doing a large scale mass hiring some ideas on what they should expect regarding on line hiring. It will also show how other executives …

Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons

WCBT Faculty Publications

Founded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how …

Use Of Call Monitoring To Enhance Hotel Service Quality, Jae-Yoon Rim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Call monitoring has been employed by both the manufacturing and service industries for the purpose of improving their service quality (Dilauro & Lubowsky, 1998; Fleischer, 2003; Fleischer & O’Herron, 2004; Miciak & Desmarais, 2001; Spencer, 2005). The ultimate goal behind the efforts to improve service quality is to enhance the firm’s business practices by increasing customer satisfaction (Fleischer, 2003; Fleischer & O’Herron, 2004; Miciak & Desmarais, 2001). A positive relationship between customer satisfaction and business performance has been supported by many researchers (Bitner & Zeithaml, 2003; Bou-Llusar, Camison-Zornoza, & Escrig-Tena, 2001; Dubrovski, 2001; Row & Barnes, 1998). Those researchers similarly …

Charitable Gambling In Nevada, J. Thomas Rainwater

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory study about charitable gambling in Nevada. In the 1990 General Election, the voters of Nevada passed Question 2, which amended the Nevada State Constitution to allow lotteries to be operated by charitable organizations for fundraising purposes.1 Up to this point in time, lotteries of all kinds were banned by the Nevada Constitution since its passage in 1864, during Nevada’s first legislative session. Following the 1990 General Election, the Nevada Legislature approved Assembly Bill (A.B.) 449 in 1991 which enacted by statute the parameters for operating a charitable lottery. The primary forms of charitable gambling in Nevada …

The Professional Career Paths Of Members Of The Nevada State Gaming Control Board, Jason Woywod

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Nevada State Gaming Control Board’s main duty is to regulate Nevada’s gaming industry. The gaming industry in Nevada had seen a rapid growth in gaming revenue within the last fifty years which resulted in the casino industry being taken over by large corporations and becoming very powerful. When private industries become very powerful, they can easily persuade their regulating committees to create policies that benefit the industry and not the general public. The Capture Theory, which was originated by George Stigler, explains that regulators commonly become captured by the industry which they regulate. Moreover, once the individual regulators leave …

Value As A Measure Of Tourism Performance In The Era Of Globalization Conceptual Considerations And Empirical Findings, Robertico Croes

Rosen Faculty Scholarship and Creative Works

In general, both the World Tourism Organization (WTO) and the World Travel and Tourism Council (WTTC) consider the trends of tourist arrivals and receipts as indicators in comparing the performance of destinations and regions. These considerations are based on the annual average percentage change in arrivals and receipts and a comparison that is made across time. This methodology is incomplete, however, particularly in light of the new exigencies of globalization. The study proposes an alternative approach based on the concept of value. Value is founded on the premises of microeconomics, and it provides more reliable and effective information to improve …

Zu Zon Bar & Grill, Zu Zon Bar & Grill

Chef Steve Menu Collection

Closed circa 2002. “See you at the Zu,” is not an invitation to go and view the polar bears and giraffes, though sometimes things can get a bit wild. Zu Zon’s, with its jungle motif, and often a standing-room only crowd at the bar, is one of the areas most popular watering holes. Owners Sue and Mark Warren, who also own Warren’s in Tonawanda, have put together a menu of traditional favorites, perked up with some exciting touches. They call it “casual food with attitude.” 5110 Main St, Buffalo, NY 14221.

Premier, Stuart H. Mann, Sam-Erik Ruttman, Robert J. Schabron, Mary Ann Mcdaniel, Andy Nazarechuk, Ivan B. Turnipseed, John Stefanelli

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Grand Hotels: Orlando's Landmarks (1880'S - 1980'S), Exhibit Brochure, Deb Ebster, Linda Black

Rosen Library Exhibits

No abstract provided.

Use And Satisfaction Of Library Resources And Services By Hospitality Patrons: An Exploratory Study, Faye Hall Jackson, Heidi Sung, Lateka Grays, Joyce K. Thornton

Library Faculty Research

A great challenge for present day libraries is to move from the thought process of being a destination location with a captive audience to positioning its services to meet the needs of its users. This paper explores the frequency of library use and satisfaction of library resources and/or services by hospitality education patrons. Using data collected with patrons (N=368) of five Hospitality Management programs across the country, the study found significant differences in library access, use, and satisfaction based on gender, academic status, and international versus non-international patrons.

Employee Motivation: A Comparison Of Tipped And Non-Tipped Hourly Restaurant Employees, Catherine Johnson

Electronic Theses and Dissertations

Employee motivation shall be defined by Robbins (as cited in Ramlall, 2004) as: "the willingness to exert high levels of effort toward organizational goals, conditioned by the effort's ability to satisfy some individual need." To engage in the practice of motivating employees, employers must understand the unsatisfied needs of each of the employee groups. This study desires to provide practitioners in the restaurant industry the ability to recognize motivators for these different employment groups and their relationship to organizational commitment. The restaurant industry consists of two types of employees: salaried and hourly. This study focuses on hourly employees, and their …

Live Smoke Free Or Die: The Battle For Smoke Free Restaurants In New Hampshire, Jody Hodgdon

The University of New Hampshire Law Review

[Excerpt] "The need for a strict statutory scheme prohibiting or effectively segregating tobacco smoke in restaurants and public buildings in New Hampshire is compelling. One evening, during the summer of 2003, I took my wife and daughter to a restaurant in New Hampshire for dinner. When the time came to be seated, the waiter asked if we preferred to be seated in the smoking or non-smoking section. At our request, he led us to the non- smoking section. Over the course of dinner, I considered the irony of why the restaurant even had a non-smoking section. Smoke was coming over …

Obesity, Educational Attainment, And State Economic Welfare, Martin W. Sivula Ph.D.

MBA Faculty Conference Papers & Journal Articles

For the first time in history, estimates of the overweight people in the world rival estimates of those malnourished. The World Health Organization (WHO, 2002) ranked obesity among the top 10 risks to human health worldwide. In the early 1960s, nearly half of the Americans were overweight and 13% were obese. Today some 64% of U.S. adults are overweight and 30.5% are obese. Even more alarming, twice as many U.S. children are overweight than were twenty years ago, a 66% increase. Non-communicable diseases impose a heavy economic burden on already strained health systems. Health is a key determinant of development …

Web Site Review: The President’S Challenge, Erin Boester, Lisa Cunningham, Melanie Burns

Faculty Research & Creative Activity

No abstract provided.

Smes In Tourism: An International Review, Ziene Mottiar

Books / Book chapters

Ireland has become known as the Celtic Tiger due to average annual GNP growth of 9 percent during the 1990s. The reasons for this growth are many and varied and tourism and tourism firms have played no small part in this rapid growth. In total the sector sustains approximately 150,000 jobs (or job equivalents) amounting to 8.6 percent of total employment (Bord Failte, 2001). In some ways the tourism sector is representative of the broader industrial profile of Ireland with a number of large international firms but the majority of firms are SMEs. Both types of firms have gained from …

Educational Materials Review: Choosing A Safe And Successful Weight-Loss Program And You Can Control Your Weight As You Quit Smoking., Lee Ann Price, Elizabeth Stanberry, Melanie Burns

Faculty Research & Creative Activity

No abstract provided.

Premier, Kathleen B. Nelson, Susan Price, Mohsen Azizsoltani

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Premier, Stuart Mann, Jim Moore, Marvin Franklin

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Premier, Michael Green, Stuart Mann, Stephen Michaelides, Christian Hardigree, Bill Werner

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.