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Full-Text Articles in Business

A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye Nov 2009

A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper explored literature on gambling motivation of Western and Chinese casino players to find out the similarities and differences of their motivation factors. Study found that they are motivated in similar ways by the desire to win, social and early memories. However, the Chinese gamblers exhibit severer cognitive errors, stronger risk-taking tendency and higher level of stress and depression, which explained the common findings of literature that Chinese have higher gambling and problem gambling rates than other ethnic groups. The findings would benefit casino operators in making marketing strategy at the Chinese players as well as problem gambling treatment …

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The Luxury Casino Hotel Dynamic Price Strategy Practices For The Fit Customer Segment, Lei Chen Nov 2009

The Luxury Casino Hotel Dynamic Price Strategy Practices For The Fit Customer Segment, Lei Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research paper compares room rate luxury casino hotel pricing pattern between the periods of 4/1/2009 to 6/30/2009). A good price strategy can help a hotel optimize both price and demand. The price strategy is also the only way a hotel can offset its demand in advance. Price strategy experienced several revolutions after the hotel industry adopted the Revenue management (RM) price strategy from the airline industry, which has changed it profoundly in the past decades. The RM price strategy is, more than ever before, a fundamental influence on RM practice. This is not only because of its financial point …

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Customer Satisfaction Index Of Singapore: First Three Quarters Executive Summary 2009, Institute Of Service Excellence, Smu Oct 2009

Customer Satisfaction Index Of Singapore: First Three Quarters Executive Summary 2009, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) is now in its third year, the results of the first three quarters of CSIS G 2009 were obtained from survey data gathered between April and August 2009. The six sectors measured were: Retail, Food and beverage, Info-communications, Education, Transportation and logistics, Tourism, hotels and accommodation services.

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Premier, Stuart H. Mann, Robyn Campbell-Ouchida, April Seelig, Robyn Hadden, Gael D. Hancock, Mj Maynard, Dina Zemke, Joe Micatrotto, Gaylene Levesque Oct 2009

Premier, Stuart H. Mann, Robyn Campbell-Ouchida, April Seelig, Robyn Hadden, Gael D. Hancock, Mj Maynard, Dina Zemke, Joe Micatrotto, Gaylene Levesque

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

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Applying The Service Profit Chain To The Gaming Industry, Emphasizing On Table Games Dealers, In Las Vegas, David Lee Oct 2009

Applying The Service Profit Chain To The Gaming Industry, Emphasizing On Table Games Dealers, In Las Vegas, David Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gaming has been a significant part of the tourism industry in Las Vegas. Most gamblers come to Las Vegas hoping to win big, but are often disappointed. So what keeps people coming back time and again to contribute to Las Vegas’ economy? The casinos and the gaming industry believe that the unique and individual service guests experience at their establishment is the primary reason why guests return. For example, at Harrah's employees are upbeat and positive in an effort to keep customers returning; at the Venetian the core value instilled in each and every employee is to provide un-matched guest …

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The Ged And Alternative Learning Center Diploma As A Factor In Post-Secondary Persistence And Success, Michael C. Autenrieth Oct 2009

The Ged And Alternative Learning Center Diploma As A Factor In Post-Secondary Persistence And Success, Michael C. Autenrieth

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper will be to analyze how graduates of alternative learning high schools and GED certificate holders compare to traditional high school diploma recipients in terms of academic success at post-secondary institutions. A review of the existing literature and statistical analysis of entering students at a private career college will provide both a historical perspective and illustrate pertinent facts surrounding this issue. Analysis of the available information will provide the foundation for future planning and initiatives designed to improve the process or mitigate any identified inequities.

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Management And Disaster, Eugene Soraghan Oct 2009

Management And Disaster, Eugene Soraghan

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to determine the effect management has on disaster response and recovery. Specifically, the investigation will determine what management model or methodology seems to produce the greatest effect when preparing for, reacting to, and recovering from a disaster. Any firm with a managerial hierarchy utilizes some methodology or model to organize and oversee its personnel and operations, even if this model may not be consciously recognized by the organization, escape a direct association with a theory, or lack a proper name. While these models may prove effective at internal regulation and profit realization, they consistently …

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An Analysis Of The Motivators And Inhibitors Affecting Association Meeting Attendance For Generation X And Baby Boomers, Jill Fjelstul, Kimberly Severt, Deborah Breiter Aug 2009

An Analysis Of The Motivators And Inhibitors Affecting Association Meeting Attendance For Generation X And Baby Boomers, Jill Fjelstul, Kimberly Severt, Deborah Breiter

Rosen Faculty Scholarship and Creative Works

The objective of the study was to compare the similarities and differences between the inhibitors and motivators of Generation X and Baby Boomers in regard to conference attendance. Specifically, conference attendance motivators and inhibitors were explored and reported. The results will be useful to association managers and conference planners as they design programs for their members to best meet their professional needs.

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Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia Aug 2009

Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.

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Travelocity And The Opaque Booking Model: New Ways To Stimulate Incremental Revenue, Greg Kinchen Aug 2009

Travelocity And The Opaque Booking Model: New Ways To Stimulate Incremental Revenue, Greg Kinchen

UNLV Theses, Dissertations, Professional Papers, and Capstones

In today economy the declining hotel occupancies are motivating hotels to push deeply discounted rates through online travel agency opaque booking models. Online travel sites like Priceline and Hotwire have benefited from the opaque booking model even though overall travel and the economy is down.

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Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand Aug 2009

Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media industry, and the media company, Reed Business Information (RBI) is the focus of this study. This paper will address RBI's business need to invest in additional revenue streams, and the potential of applying researched marketing tools that could help to promote and drive registration for events. The impact of applying digital/social media, as a marketing tool, …

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A Case Study To Examine The Application Of Food Cost Theories In Menu Pricing And Cost Control Management Within A New Restaurant Operation, Mark W. Barnard Aug 2009

A Case Study To Examine The Application Of Food Cost Theories In Menu Pricing And Cost Control Management Within A New Restaurant Operation, Mark W. Barnard

UNLV Theses, Dissertations, Professional Papers, and Capstones

Cost accounting principles regarding identification and allocation of direct raw material costs are widely endorsed as "best practices" for profit maximization throughout the food service industry. From its potential role in establishing menu prices to the need for constant monitoring in operations, food cost control is emphasized as a primary responsibility in managing back-ofthe- house operations (Berberoglu, 1993; Dopson, 2008). Investigation of this topic has indicated that a large number of operators are satisfied that their operations are supported by quality cost control procedures. Inquiry as to specific components of any reliable cost control system often reveals inadequacies that preclude …

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Americans Abroad: International Hospitality Careers, Julienne Chranowski Aug 2009

Americans Abroad: International Hospitality Careers, Julienne Chranowski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper reviewing international tourism and hospitality careers with a focus on Abu Dhabi, the capitol of the United Arab Emirates. The paper reviews the cultural aspects of business life in the country and gives Americans the necessary steps to finding a career in this foreign land

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How Color Affects Food Choices, Costa Magoulas Jul 2009

How Color Affects Food Choices, Costa Magoulas

UNLV Theses, Dissertations, Professional Papers, and Capstones

Color has a very strong influence in the hospitality industry. How much thought has been given to food choices because of color, and how influential is that on customers’ satisfaction of a food product? Staff that prepares food must understand how color and taste work together through presentation and eye appeal to create the WOW factor since customers eat with their eyes first. People associate different foods with different colors. When this perception changes it often has a detrimental effect on the customer’s perception of how that food should taste. Scientific information was gathered on the history of food, the …

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Exploring The Impact Of Economic Downturn And Method To Increase Hotel Sales Department Revenues, Amy Forss Jul 2009

Exploring The Impact Of Economic Downturn And Method To Increase Hotel Sales Department Revenues, Amy Forss

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to evaluate how hotel sales are affected by the weak economy and determine a business plan for hotel sales departments to survive through the current economic downturn. The goal is to suggest ways that the sales department can increase revenues and survive through the downturn to come out ahead of the competition. Suggestions will be provided to, in particular, the sales departments of hotels to continue to increase revenues despite travel being down in the United States and internationally. In doing so, it will be important to discuss how down economies have an impact …

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Social Cost Of Gambling, Douglas Walker Jun 2009

Social Cost Of Gambling, Douglas Walker

UNLV Gaming Podcasts

At the 14th International Conference on Gambling and Risk-Taking, Dr. Schwartz interviews Dr. Walker, getting his perspective on the applicability of "social cost of gambling" studies, casinos and crime, his latest book, and more.

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Nation Branding: A Case Study Of Singapore, F. Woo Yee Jun 2009

Nation Branding: A Case Study Of Singapore, F. Woo Yee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nation branding, or country branding is a relatively new concept. The purpose of this paper is to develop a case study of Singapore as a nation brand. It will first review the conceptual foundation of nation branding and study nation branding application. This study will use the case study approach to gain insight into nation branding concept and inspect Singapore as a nation within the parameters of nation branding. The specific objectives of this paper are to first review the conceptual and theoretical foundation of nation branding by leading researchers in the marketing field; second, to examine and define nation …

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The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong Jun 2009

The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong

UNLV Theses, Dissertations, Professional Papers, and Capstones

During the decades when business and international travel expanded, the leading hotels began to set typical formats for their room layouts and décor, their restaurants, and their related services. For example, everyone recognizes that successive corporate decision-makers in hotels like Starwood, Hyatt, and Marriott converted their individual properties so each looked and acted like the others. Part of the motivation toward standardization was intended to comfort the traveler who then could depend on the expected quality no matter where the hotel was located.

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Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti Jun 2009

Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hotel Atlet Century Park (HACP) is a government owned hotel located in the sports district in central Jakarta, Indonesia. The hotel was opened in November 1991 and is operated by PT. Lingga Hamparan Krida (PT. LHK), a private company. The hotel occupies 1.7 hectares of land and was formerly a dormitory for Indonesian athletes. With 17 stories and 600 rooms, it was indeed a large dormitory. When the government encountered difficulties in managing such a large dormitory, PT. LHK approached the government to discuss the possibility of converting the dormitory into a three-star hotel. The decision of PT. LHK to …

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A Comparison Of Hospitality Human Resources Practices In Greece And The United States: An Analysis Of Human Resources Practices And The Potential Effects On Service Quality, John Philippakos Jun 2009

A Comparison Of Hospitality Human Resources Practices In Greece And The United States: An Analysis Of Human Resources Practices And The Potential Effects On Service Quality, John Philippakos

UNLV Theses, Dissertations, Professional Papers, and Capstones

Proper approaches to managing an organization’s human resources are becoming more and more scientific. Most human resource managers would agree that the selection, training, and management of personnel are vital factors in the productivity of the operation. Although this statement has been proven repeatedly, in many industries, it is in the hospitality industry that we understand the true importance of human resource management.

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High Tech Vs. High Touch In Resort Operations: How Do Customers Adopt Self-Service Technology?, Haemoon Oh, Miyoung Jeong May 2009

High Tech Vs. High Touch In Resort Operations: How Do Customers Adopt Self-Service Technology?, Haemoon Oh, Miyoung Jeong

Caesars Hospitality Research Center Grant

Lodging and resort companies are motivated to adopt SST primarily to enhance customer service, achieve operational efficiency by cutting costs, differentiate from competitors by early adoption, and generate additional revenue. In the center of managerial concerns about SST-based customer service is the unproven widespread belief that SST will satisfy customers by shortening service lines, promoting customers’ independence, enhancing order accuracies, and allowing control over the service process. In balance, however, we must consider, from the customer’s perspective, potential threats of blindly adopting SST such as the customer’s indifference, skepticism, and discomfort, especially in favor of human-based customer service. The goal …

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Maximizing Cash Flows In Integrated Resorts: An Exploratory Study Of The Highest And Best Use Of Available Space, Denise Négrel May 2009

Maximizing Cash Flows In Integrated Resorts: An Exploratory Study Of The Highest And Best Use Of Available Space, Denise Négrel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through the analysis of the available literature, this exploratory study focuses on the concepts of direct and indirect contribution of amenities to the financial results of Integrated Resorts. In addition, the paper reviews the retail definition of highest and best use and evaluates its possible applications to the hospitality industry. Even if limited in number, studies in the field show that, with the appropriate statistical models, it is possible to estimate the indirect financial contribution of specific amenities to the profitability of Integrated Resorts. Moreover, an unprofitable amenity can justify its presence in an Integrated Resort only by indirectly contributing …

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An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo May 2009

An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides an overview of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos. Three qualitative interviews with executives of The Mandalay Bay Resort & Casino, The Monte Carlo Las Vegas Resort and Casino, and The Mirage Las Vegas were conducted to examine their perceptions and needs in the industry. This paper examines the impact the current economic recession is having on the Las Vegas nightlife and also reveals what types of questions resort-casino operators want to know about their customer. This exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive future …

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Comparing Lodging Reits Using Dupont Analysis: Evaluating Shareholder Equity, John Richard Kane Pellika May 2009

Comparing Lodging Reits Using Dupont Analysis: Evaluating Shareholder Equity, John Richard Kane Pellika

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research paper compares lodging REITs using DuPont analysis. The study examined United States publicly traded lodging REITs’ balance sheets, income statements, and cash flow statements between the quarterly periods of 12/31/1997 to 12/31/2005. Lodging REITs have to adhere to the REIT status guidelines, 90 percent of their taxable income must be distributed as dividends to shareholders and at least 75 percent of their income must come from real estate. Lodging REITs do not have government requirements on how a firm must efficiently manage its operations through financial leverage. The results indicate that there is a disparity between individual lodging …

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The Swedish Casino Model: A Comparative Study Of Casino Gaming Models, Daniel Sahlin May 2009

The Swedish Casino Model: A Comparative Study Of Casino Gaming Models, Daniel Sahlin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This comparative study addresses the different gaming regulations that exist around the world. The study involves seven different countries, with its center of attention on the Swedish Casino Model which is owned and operated by the Swedish Government. The study of the Casino Models that originate from each country’s gaming legislation and the influence they have worldwide, as well as how and why new Casino Gaming models are developed. Lastly, a discussion is presented on how different Casino Models can have an effect upon each other and how the Sweden Casino Model may or may not effect other nations.

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Employee Orientation: Exploring Blended Learning Strategies To Improve Learner Outcomes And Meet Organizational Goals, Paul Washington May 2009

Employee Orientation: Exploring Blended Learning Strategies To Improve Learner Outcomes And Meet Organizational Goals, Paul Washington

UNLV Theses, Dissertations, Professional Papers, and Capstones

The problem of effective, efficient and pragmatic solutions involving employee training are compounded when geographic logistics become an issue as organizations grow. Organizations must ensure financial and human resources are allocated to develop the highest impact training strategies at the lowest cost. Training in employee orientation was chosen as a logical starting point to re-think current training models to improve learner outcomes and achieve corporate initiatives. Thus, research involved literature review of basic concepts of learning theories and the integration of theory with pedagogical methods and technological delivery media. The result was a conceptual blended learning model reducing current training …

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An Examination Of Female Poker Players, Di Ma May 2009

An Examination Of Female Poker Players, Di Ma

UNLV Theses, Dissertations, Professional Papers, and Capstones

MSN Encarta defines gambling as the wager “of money or other items of value on an uncertain event, dependent either wholly or in part on chance.” The major types of gambling are lotteries, sports betting including horse racing, and casino games including slot machines and table games (2007). A look at PokerUK.com’s Famous Gamblers of the 18th century to present shows thirteen men and zero women (2007). This gender division has experienced a recent change. In 1999, CNN.com reported that women who gambled increased 20% between 1994 and 1998. This figure doubled the percentage growth for male gamblers. The e-Commerce …

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Case Study: Feasibility Analysis Of Renewable Energy Supply Systems In A Small Grid Connected Resort, Jody Robins May 2009

Case Study: Feasibility Analysis Of Renewable Energy Supply Systems In A Small Grid Connected Resort, Jody Robins

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper presents a case study on the feasibility of a small grid connected resort in the marine west coast climate of Canada to implement a renewable energy supply system. The current industry conditions of three renewable energy systems are explored including small and large wind energy conversion systems, solar photovoltaic cell systems, and energy cell systems. Furthermore, these three systems are evaluated using the power load, wind, and solar radiation information from a specific resort. The renewable energy source assessment and optimization software HOMER (National Renewable Energy Laboratory, US) is used to evaluate the costs and benefits of each …

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Going Green In The Hospitality Industry, Christina Wilson Micioni May 2009

Going Green In The Hospitality Industry, Christina Wilson Micioni

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research is to examine whether a hotel’s greening efforts are a reason why everyday guests or hospitality professionals choose a hotel. Do meeting planners and business travelers expect certain things while staying at a hotel? Do the personal greening activities of a guest affect their hotel stay? This will also include the housekeeping needs of the guests and why they choose the hotel. The objective of the research will be to discover whether there is guest data to support the need for hotels to become green establishments.

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The Impact Of The 2007 Oklahoma Immigration Reform Act On Labor Costs In The Restaurant Industry, Xun Zhou May 2009

The Impact Of The 2007 Oklahoma Immigration Reform Act On Labor Costs In The Restaurant Industry, Xun Zhou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Restaurant industry is becoming the largest employer of immigrants in the United States, immigration policies are fundamental to the success of the restaurant industry, as entrepreneurs, as customers, and as workers. Therefore, this paper attempts to investigate current issues regarding the unauthorized labor force in the hospitality industry. In particular, this study will try to discover and explore the difference in labor costs in the restaurant industry before and after the newest immigration reform act enacted in Oklahoma. In addition, this paper will also provide suggestions for future researchers in this research field.

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