Business Commons^™

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

Art Meets Commerce: How Exhibitions Shape Visitor Behavior In Tourism Shopping Centers, Xi Wang, Rui Ma, Lan Yang, Jie Zheng

Journal of Global Hospitality and Tourism

Serving as prominent leisure and entertainment platforms, tourism shopping malls have evolved their appeal by integrating art exhibition centers, thus magnifying the retail ambiance. This study dived into the correlation between the incorporation of these art centers within tourism shopping environments and the subsequent consumer propensity to visit, encompassing a meticulous evaluation of both the art exhibits attributes and art exhibition center attributes. Utilizing the technique of structural equation modeling for the analysis, this research unraveled various aspects of this interplay with 437 surveys from art exhibition customers in shopping malls. It was found that all the examined factors, with …

Exploring Strategies And Innovations In Airline Profitability Assessment: The Role Of Artificial Intelligence, Elif Degirmenci

Journal of Global Hospitality and Tourism

The airline industry's profitability assessment remains a complex yet critical aspect of strategic decision-making, spanning from hub profitability to individual flight performance. This paper explores the diverse methodologies and challenges involved in evaluating both line and network profitability, emphasizing the need for innovative approaches in reconciling variable costs associated with aircraft types and route assignments. Traditional methods are juxtaposed with innovative concepts like the Blended Aircraft Cost model, offering insights into enhancing market route profitability. Additionally, advanced methodologies such as horizontal and vertical methods are discussed, alongside the role of artificial intelligence in revolutionizing real-time profitability analysis. Through a comprehensive …

Experience Accounting To Improve Strategic Decision-Making In A Rural Resort: Application Case Report, Mats Carlbäck, Ganna V. Demydyuk

Journal of Global Hospitality and Tourism

This report explores the application of Experience Accounting (EA) to enhance strategic decision making in a rural resort, focusing on improving profitability through customer-centric financial management. This study addresses the challenges faced by small- and medium-sized enterprises (SMEs) in the hospitality industry, particularly the lack of tailored information systems for effective decision-making. By integrating the Resource-Based View (RBV) and the stimulus-organism-response (S-O-R) paradigm, EA aligns cost accounting with customer-perceived value, optimizing resource allocation to enhance customer experience and willingness to pay. The case study of a rural upmarket resort demonstrates the practical implementation of EA, revealing insights into resource consumption …

Vr For Tourism (Assessment), Nevan Bermingham

Case studies: Digital Education

1st Year marketing and tourism modules typically employ assessments that are written or presentation-based, and due to the complexities of timetable delivery, rarely are able to share common assessments. Technology is of growing importance to both marketing and tourism businesses due to ability to connect with potential customers through various online channels such as websites, social media, email, and search engines, making it easier to build brand awareness and drive sales with new or existing audiences. Technology also plays a significant role in tourism marketing, enhancing the reach and effectiveness of marketing efforts. I introduced a new joint assessment shared …

Reducing Information Asymmetry: Economic Value Of Airbnb Signals In A Small College Town, Hatice Sena Akkurt

Theses and Dissertations

Trust is the backbone of platform operations. Airbnb platform designers implement various methods including trust-building mechanisms, user interface (UI) artifacts, and reputation management systems. Previous research has explored trust in Airbnb, yet little is known about the economic value of trust indicators in smaller cities and rural areas. Thus, this thesis investigates the economic significance of User Interface (UI) artifacts, including the “Superhost” badge, star ratings, and listing photographs, within the peer-to-peer accommodation sector in the Columbia Metropolitan Area. Drawing on signaling theory, we conducted quantitative analysis, to examine the relationship between trust indicators and listing prices, controlling factors like …

Slot Floor Layout Strategy: Optimizing Revenues Vis-À-Vis Game Location And Popularity, Anthony F. Lucas, Jungsun (Sunny) Kim

UNLV Gaming Research & Review Journal

Slot revenues are critical to the success of many of the world’s casinos. The rising cost of slot machines has often resulted in fewer games on the floor and fewer purchases of new games. Such conditions create choices for operators seeking to optimize slot revenues with their existing game mix, which invariably includes both high- and low-performing titles. Like game titles, the quality of all bank locations on the slot floor is not the same. Thus, operators must decide whether it is better to place the popular titles in the best locations and the less popular titles in the challenging …

Programme Overview

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Campus Vibes

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Queens Of Cuisine 廚藝女王, Andre Neveling

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Three female legends on Hong Kong's culinary scene, chefs Esther Sham, Vicky Lau, and Hilda Chan believe in paying it forward.

香港三位傳奇女廚師 ─ 沈依紅、劉韻棋和陳曉樺，堅守以傳承為己任。

Turning The Tide 入廚新方向 粵式海鮮的可持續發展, Erin Hale

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Turning The Tide

入廚新方向

A Sustainable Approach to Cantonese Seafood

粵式海鮮的可持續發展

Can Cantonese cuisine overcome the shadow of unsustainable overfishing? Erin Hale explores how one local innovator is striving to safeguard this culinary heritage for future generations.

粵菜能否擺脫過度捕撈魚獲的負面印象？ Erin Hale走訪一位本土革新者，探討如何努力保護及傳承這項傳統美食文化。

A World Of Opportunity 環球機遇, Anna Cummins

AMBROSIA 客道 : The Magazine of The International Culinary Institute

From luxury hotels to Michelin-starred kitchens, hospitality students at VTC gained international exposure and invaluable experience through global internships in Summer 2024. By Anna Cummins

2024年暑假，VTC酒店及旅遊學科的學生透過環球實習計劃，在高級酒店及米芝蓮星級廚房汲取國際視野及寶貴經驗。

How Coffee And Pastry Are Inspiring The Next Culinary Wave 咖啡與包餅碰撞出新浪潮, Andre Neveling

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Just like yin and yang, or even cheese and wine, the complementary forces of coffee and pastry are undeniable. And the trend isn't going anywhere, as Andre Neveling reports.

一杯香濃咖啡配上美味糕點，兩者相輔相成，就像芝士與紅酒，不可分割。Andre Neveling指出，這個黃金組合趨勢正席捲世界各地。

Kai Tak Sports Park: Where Careers Take Flight 啟德體育園成功事業起步點, Erin Hale

AMBROSIA 客道 : The Magazine of The International Culinary Institute

From a once-notorious airport to Hong Kong's newest icon, Kai Tak is entering an exciting new chapter–one that depends on the support of hospitality workers to bring it to life.

啟德曾經曾經是狹小擠迫的機場，現在搖身一變成為香港的新地標，展開精彩的新篇章 ─ 這一切都有賴酒店及旅遊業工作者的竭力支持。

Interview: Terry Lau Chi-Kin 劉志堅專訪, Maggie Tan

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Get To Know Terry Lau Chi-Kin

劉志堅專訪

The New Programme Manager of Chinese Culinary Institute

新上任的中華廚藝學院課程經理

From hospitality expert to Chief Instructor, Terry Lau Chi-kin has now stepped into his role as the new Programme Manager at the Chinese Culinary Institute (CCI), bringing exciting changes to this powerhouse of Chinese culinary arts in Hong Kong.

剛履任為中華廚藝學院課程經理的劉志堅，從事酒店及餐飲專業多年，亦曾出任學院的總教導員，他將為這所香港傳承中華飲食文化的權威學府帶來令人期待的新發展。

Features

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Cover Story: Stars In The Making 造星效應, Maggie Tan

AMBROSIA 客道 : The Magazine of The International Culinary Institute

How Hospitality Alumni of VTC are Raising the Bar in their Industries

VTC酒店及旅遊學科校友在各自領域大放異彩

Four standout alumni from VTC’s Hospitality Discipline – Hotel and Tourism Institute (HTI), Chinese Culinary Institute (CCI), International Culinary Institute (ICI) and Institute of Vocational Education (IVE) – share how their vocational education has helped them excel in their careers.

來自VTC酒店及旅遊學科 ─ 酒店及旅遊學院(HTI)、中華廚藝學院(CCI)、國際廚藝學院(ICI)和香港專業教育學院(IVE)的四位傑出校友，分享職業專才教育如何成就他們事業上的光明前景。

Industry Updates 行業快訊

AMBROSIA 客道 : The Magazine of The International Culinary Institute

The latest buzz from Hong Kong's vibrant hospitality scene! From exciting events to the dynamic business landscape, here's VTC's insider info on what's hot and happening in this bustling city's world of hospitality.

香港的款待業發展蓬勃，最新動向盡在掌握！從精彩的盛事到多姿多彩的商業，VTC為您網羅在這個璀璨繁華都市裡的最熱門的酒店及旅遊業資訊。

Vtc News Vtc快訊

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Welcome Message 歡迎您, Ici Editorial Team

AMBROSIA 客道 : The Magazine of The International Culinary Institute

A Note From Our Principal and Academic Director

院長暨學術總監的話

Contents 目錄

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Contributors 作者簡介

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Cover

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Ambrosia 2025 Full Issue

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Synthesizing Metoo: A Meta-Analysis Of Workplace Sexual Harassment In Hospitality And Tourism, Yunxuan Carrie Zhang, Cass Shum

Hospitality Faculty Research

Purpose – Despite increasing research attention on hospitality and tourism workplace sexual harassment, there is a lack of holistic understanding of its nomological networks. This meta-analysis aims to synthesize the antecedents and consequences of workplace sexual harassment in the context of tourism and hospitality.

Design/methodology/approach – A total of 184 effect sizes from 39 independent hospitality and tourism studies (N=12,093) were included in this meta-analysis. Comprehensive MetaAnalysis software was used to analyze the results.

Findings – The results supported victim age and work environment as antecedents of workplace sexual harassment. Workplace sexual harassment affects work-related (job attitudes and job performance) …

Something’S Gotta Give: An Analysis Of Team Derogation And Deviant Behavior Surrounding Rivalry Games, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson

Findings in Sport, Hospitality, Entertainment, and Event Management

This case analysis discusses the ever-growing concern over players and participants showing derogation and negative behavior toward competitors before, during, and after rival contests. We discuss examples taken from the 2024 Rivalry Week in college football, along with underlying literature addressing out-group derogation, in-group bias, and the impacts of competition and rivalry on participant and fan behavior. A call for additional research on the phenomenon of increasingly negative behavior is provided.

Identifying The Level Of Physical Activity (Pa) In Hospitality & Tourism, Kinesiology, And Recreation Students, Erick Kong, Dal-Hyun Moon, Alexandra Sandoval

ICHRIE Research Reports

Purpose – This study examines the impact of COVID-19 on Physical Activity (PA) on hospitality & tourism, kinesiology, and recreation students at California State University. The findings will help understand a direct impact on what is needed to be in place on campus in order to support and promote normal levels of PA as recommended by the World Health Organization.

Methodology/Design/Approach – PA was measured by a modified version of the International Physical Activity Questionnaires (IPAQ) questionnaire. There were 116 students that participated in this study, respondents were mostly students who are majoring in hospitality & tourism, kinesiology, and recreation. …

Examining The Relationship Between Casino Employee Gambling Involvement, Demographic Characteristics, And Responsible Gambling Program Perceptions, Tiange (Patrick) Xu, Shane W. Kraus, Brett Abarbanel, Eric R. Louderback, Heather M. Gray, Debi A. Laplante, Bo J. Bernhard

UNLV Gaming Research & Review Journal

This study investigated past-year gambling involvement (i.e., frequency and breadth) among employees at MGM Resorts International (MGM) and their views on the effectiveness of MGM’s responsible gambling (RG) program (i.e., GameSense). It also examined associations between these views and employees’ gambling behavior, as well as their demographic and work-related characteristics. We used cross-sectional data drawn from a broader research project, which surveyed a large sample of MGM employees (n = 814) in 2020. Our analysis revealed that gambling frequency varied by ethnicity, department affiliations, and property location, while gambling breadth differed based on gender and department affiliations. We employed …

The Effect Of Taylor Swift’S “The Eras Tour” On The Hospitality Industry, Samantha P. Hoff, Iris Gersh, Godwin-Charles Ogbeide

ICHRIE Research Reports

Taylor Swift's "The Eras Tour" has become a worldwide phenomenon and is the highest-grossing world tour of all time. Due to an increase in leisure travel in 2023, concerts, festivals, and live events are magnificent opportunities for hotels to harness major artists' influence on the public. The central question driving this study is: How has Taylor Swift's "The Eras Tour" affected the hotel lodging industry compared to pre-pandemic levels, and what are the implications for the future? This study analyzes data from key performance indicators (KPIs) from markets that Swift has performed thus far and compared them to their shouldering …

The Role Of Destination Marketing Organizations In The United States Sustainable Tourism Development, Godwin-Charles Ogbeide, Molly Mildenberger

ICHRIE Research Reports

The role of Destination Marketing Organizations (DMOs) in promoting sustainable tourism practices across the United States cannot be overemphasized. Sustainable tourism, which encompasses cultural, environmental, social, and economic considerations, has become a critical aspect of DMO operations. Many international DMOs have been successful when it comes to implementing and promoting sustainable tourism. This study provides the roles United States DMOs can play in promoting and implementing sustainable tourism development in the United States. This study provides several important industry and academic implications, including how DMOs can partner with educational institutions to serve as knowledge hubs for training on sustainable practices.