Business Commons^™

The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder

Atlantic Marketing Association Proceedings

No abstract provided.

More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Association Proceedings

No abstract provided.

Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.

2026-04-02 Annual Review Reporting Policy Changes, Morehead State University. Faculty Senate.

Faculty Senate Records

A report titled, "How policy changes have reduced annual review reporting burdens," submitted to the Faculty Senate on April 2, 2026.

2026-04-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from April 2, 2026.

2026-04-02 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from April 2, 2026.

Experiential Learning In Marketing Education: Student Reflections In A Client Based Project, Samit Chakravorti

AMTP Proceedings 2026

This paper explores student experience with a client based project in an upper division marketing class and its impact on development of work readiness skills, learning and satisfaction with the course. The client was a local small business food cooperative. Student reflection papers submitted at the end of the project were content analyzed based on preset categories to understand the impact of the project on the outcome variables. Analysis shows that for most students the project was interesting, relevant but challenging, increased their satisfaction and enjoyment of the course, and positively impacted learning of profession specific and foundational work ready …

Columnas: The Honors Program Newsletter At Bentley University, Amanda Li, Wilson Jan, Michael Raphael, Alexandra Rieckehoff, Karina Wu, Michael Shehata, Nilufar Noorian, Eloise Weintraub

Honors Program

INSIDE THE MODERN WORLD

Page 2: Stepping Out by Amanda Li

Page 3: Inside the Corporate Slop Bowl by Wilson Jan

Page 4: The Silencing: An Evaluation of the Global Attacks on the Right to Protest by Michael Raphael

THE SOUND OF CHANGE

Page 5: The Social, Cultural, and Economic Impact of Bad Bunny by Alexandra Rieckehoff

Page 6: Streaming Changed Music, But Is It Fair to Artists? by Karina Wu

Page 7: Feeling the Music: How Haptic Wearables Are Changing the Way We Experience Sound by Michael Shehata

SHIFTING SYSTEMS

Page 8: The Story Behind Davos, One of the …

The Impact Of Future Business Leaders Of America (Fbla) On High School Students And Leadership Development, Thomas Michael Robert Ray

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University by Thomas Michael Robert Ray on April 1, 2026.

Integrating Artificial Intelligence Into Marketing Education: A Conceptual Framework For Curriculum Enhancement, Aisha Ghimire, Gallayanee Yaoyuneyong

Journal of Applied Marketing Theory

This paper introduces a Constructivist–Experiential GenAI Integration Framework to embed Generative AI (GenAI) across undergraduate marketing curricula. Grounded in constructivist and experiential learning theories, the framework positions GenAI as a learning partner, through hands-on, reflective, and ethically informed learning. Discipline-specific vignettes illustrate how GenAI can enhance marketing courses through accessible and scalable activities that align with diverse class sizes, institutional resources, and delivery modes. By leveraging freely available GenAI platforms, the model promotes inclusivity while cultivating AI literacy, ethical reasoning, and strategic agility. The paper concludes with recommendations for empirical validation and cross-institutional collaboration to ensure that GenAI-driven marketing education …

Business Analytics (Assignment), Li Lu Ph.D.

School of Business

This assignment was developed by SUNY Geneseo Professor Li Lu during the spring 2026 semester.

Learning Objectives

• Gain Practical Proficiency: Use a generative AI tool to analyze a business scenario, generate insights, and formulate action plans.
• Critically Evaluate AI Output: Identify and critique the limitations, biases, and assumptions embedded in AI-generated content.
• Apply Ethical Reasoning: Assess business decisions through an ethical lens, identifying potential harms and ensuring recommendations are fair, transparent, and responsible.
• Synthesize and Communicate: Create a professional, evidence-based recommendation memo that integrates AI-generated insights with independent critical analysis and ethical considerations.

Mktg 200: Marketing (Syllabus), Shawn Harnish Ph.D.

School of Business

This syllabus was developed by SUNY Geneseo Professor Shawn Harnish during the spring 2026 semester.

Course Objectives

After completion of the course students will be able to:

1. Comprehend the environment within which the marketing firm operates

2. Analyze the role of marketing information system and marketing research (CG1)

3. Understand what influences the buying behavior of consumers and organizations

4. Apply market segmentation, targeting and positioning techniques

5. Analyze elements of the marketing mix; product and service, pricing, distribution and promotion

6. Comprehend the effects of globalization on a firm’s marketing decisions and understand the basic principles of international …

Social Media Marketing Group Project, Shawn Harnish Ph.D.

School of Business

This group project assignment was developed by SUNY Geneseo Professor Shawn Harnish during the fall 2026 semester.

Learning Objectives:

By completing this assignment, students will be able to:

1. Examine their strengths and areas for growth and apply them to defined project roles (e.g., strategist, designer, analyst) to support career development.
2. Seek and apply professional development knowledge (e.g., LinkedIn Learning / Hootsuite certification) to inform campaign strategy and execution.
3. Demonstrate initiative in developing career-relevant skills, including digital marketing, analytics, and strategic communication.
4. Connect academic work to career pathways by producing a portfolio-ready campaign aligned with real-world marketing practices.

2026 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2026.

2026-03-30 Faculty Regent's Report, Morehead State University. Faculty Senate.

Faculty Senate Records

A report submitted by the Faculty Senate Regent to the Faculty Senate on March 30, 2026.

2026-03-26 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

Message sent on March 26, 2026 by the President to the campus community regarding upcoming dates of importance, congratulatory recognitions, State budget and campus personnel updates.

2026-03-26 Fep Checklist Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal of the FEP Checklist edited on March 26, 2026.

2026-03-26 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from March 26, 2026.

2026-03-26 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from March 26, 2026.

Transformational Leadership In Higher Education, Dr. Jewel Hale, Jr., Kristi Apostel

Tapestry: Journal of Research in Education

A crisis can highlight the critical need for resilient leadership within higher educational settings. Educational leaders encounter extraordinary difficulties, ranging from different learning options to prioritizing the well-being of both staff and students, necessitating flexible and innovative methods. By exploring how school leaders apply transformational techniques in actual educational environments, this article addresses the impact of the four I’s of transformational leadership, idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration, on building educator resiliency, sustaining school effectiveness, and promoting student achievement in higher education.

Fierce Leadership-Perspectives Of Black Women Educational Leaders: A Transcendental Phenomenological Study, Janice Taylor, Dianne Reed

Tapestry: Journal of Research in Education

The authors of this transcendental phenomenological study aimed to describe the lived experiences of Black women based on their perceptions, values, and beliefs about the complexities of leadership and the kind of leadership required to succeed in their respective roles, as educational leaders. This study was framed by the adaptive leadership theory. Adaptive leadership recognizes the need for leaders to stay flexible and resilient in fast-paced environments (Nelson & Squires, 2017). The three Black women leaders in this study were fierce adaptive leaders. The information acquired from this study is significant and highlights how Black women educational leaders developed the …

Research Literacy And Research Production Skills As Core Competencies In Leaders, Kk O'Byrne

Tapestry: Journal of Research in Education

No abstract provided.

2026-03-25 President's Senior Cabinet Update, Morehead State University. Staff Congress., President's Senior Cabinet.

Staff Congress Records

Announcement from the President's Senior Cabinet meeting from March 25, 2026.

2026-03-22 Suggestions For Reporting Annual Reviews, Morehead State University. Faculty Senate.

Faculty Senate Records

Suggestions for the reporting of the annual review submitted to the Faculty Senate on March 23, 2026.

Documenting For Success: A Case Study Of A Graduate Writing Retreat, Elliott Rose, Denise Wetzel, Sara C. Kern, Katie O'Hara-Krebs, Laurin Davis, Salah Seoudi, Carmen Cole

Transforming Libraries for Graduate Students

Graduate students often find themselves balancing the demands of research and writing while managing complex academic and personal needs. Writing retreats provide an intentional space for graduate students to focus on their academic goals while supporting community-building, institutional belonging, and a welcoming environment. This proposal outlines a model for academic librarians and staff to plan and implement an effective graduate writing retreat designed to support graduate student academic activities through intentional collaboration and documentation.

Penn State University’s (PSU) Graduate Student Writing Retreat started as an event housed within the University Library’s Science, Technology, Engineering, and Math (STEM) department. The retreat …

International College Athletes’ Perceptions Of Nil And Its Impact On Their Experiences: A Theory Of Capital Approach., Jessica K. Brougham, Rebecca M. Achen

Journal of Athlete Development and Experience

The name, image, and likeness (NIL) policy altered the landscape of college sports and provided college athletes with new opportunities to monetize their talents and personal brands. However, while the NCAA stated that all athletes would be able to participate in NIL deals and be compensated for the use of their NIL, international college athletes (ICAs) soon discovered they were restricted from participation while located in the U.S., due to their student visa status. Through nine semi-structured interviews of current and former ICAs we identified themes related to Bourdieu’s theory of social capital and Bauder’s theory of citizenship capital that …

2026-03-18 Pac 34 Revision Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

An inclusionary draft for PAc 34 sent by the Provost to the Executive Counsel of the Faculty Senate addressing the representation of Instructors in the Senate, submitted on March 18, 2026.