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Full-Text Articles in Business

2016-October-01-Paul Taylor 2, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-01-Paul Taylor 2, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez Oct 2016

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through …


Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes Oct 2016

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.


Scholarly Pursuits: Depaul Professors Are Among World Leaders In Business Education Research Oct 2016

Scholarly Pursuits: Depaul Professors Are Among World Leaders In Business Education Research

Business Exchange

Driehaus College of Business faculty members are among the world’s most prolific scholars of research about business education, according to two new studies. The studies highlight the growing recognition of business and management education research as a critical business discipline in its own right.


2016-10-00 Five Year Plan, Morehead State University. Faculty Senate. Oct 2016

2016-10-00 Five Year Plan, Morehead State University. Faculty Senate.

Faculty Senate Records

Five year goals for Morehead State University developed by the Faculty Senate in October of 2016.


2016-September-30-Stop Kiss, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-30-Stop Kiss, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-09-30 Faculty Regent Notes, Morehead State University. Faculty Senate. Sep 2016

2016-09-30 Faculty Regent Notes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Regent's notes from meeting held on September 30, 2016.


2016-September-29-Dr. Richard Rhoda, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Dr. Richard Rhoda, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Real World 101, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Real World 101, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Town Hall, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Town Hall, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12 In The Nation, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Human Services Onlinedegree Program Has Been Ranked 12 In The Nation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Ncipe Visit, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Ncipe Visit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-29-Faculty Gala, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-29-Faculty Gala, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-09-29 Faculty Senate Newsletter, Morehead State University. Faculty Senate. Sep 2016

2016-09-29 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for September 29, 2016. Dateline is incorrect.


2016-September-28-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-28-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-27-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-27-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-27-Entrepreneurs' Club Norris Campbell, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-27-Entrepreneurs' Club Norris Campbell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-26-Phyllis Thompson Research, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-26-Phyllis Thompson Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-23-Native American Festival, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-23-Native American Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-23-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-23-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-09-23 President's Message, Office Of The President. Morehead State University. Sep 2016

2016-09-23 President's Message, Office Of The President. Morehead State University.

Faculty Senate Records

Message from the President to faculty and staff on September 23, 2016.


2016-September-22-Alumni Golf Classic, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-22-Alumni Golf Classic, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-22-Jobe Exhibits, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-22-Jobe Exhibits, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-22-Kannapolis, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-22-Kannapolis, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-09-22 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate. Sep 2016

2016-09-22 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Meeting minutes of the Faculty Senate from September 22, 2016.


2016-September-21-Four Seasons, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-21-Four Seasons, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-21-Dementia And Alzheimer Workshop, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-21-Dementia And Alzheimer Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-21-Pollinator Garden, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-21-Pollinator Garden, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-September-20-Fafsa: Early Filing, University Marketing And Communications, East Tennessee State University Sep 2016

2016-September-20-Fafsa: Early Filing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-09-20 Letter From Board Of Regents, Morehead State University. Faculty Senate., Morehead State University. Board Of Regents. Sep 2016

2016-09-20 Letter From Board Of Regents, Morehead State University. Faculty Senate., Morehead State University. Board Of Regents.

Faculty Senate Records

Letter from the Board of Regents to the Faculty Senate regarding PAc-26 from September 20, 2016.