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Full-Text Articles in Business

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton Jul 2017

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …


2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jul 2017

2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

An exhibition of black and white photographs entitled “Home & Family” will be on display at the Slocumb Galleries beginning Monday, July 24 - Friday, August 25, 2017. The Artful Aging workshop participants created these original photographs in 8 weeks of study with Katie Sheffield, ETSU Visual Resources Curator, using film-based darkroom developing and printing techniques.

Artful Aging is a unique arts education opportunity, which brings adults 55 and up together with professional teaching artists. The opportunity allows older adults to learn, make, and share art in ways that are novel, complex, and socially engaging.

An artists reception will …


2017 July, Office Of Communications & Marketing, Morehead State University. Jul 2017

2017 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2017.


Mining Capstone Project Wikis For Knowledge Discovery, Swapna Gottipati, Venky Shankararaman, Melvrivk Goh Jul 2017

Mining Capstone Project Wikis For Knowledge Discovery, Swapna Gottipati, Venky Shankararaman, Melvrivk Goh

Research Collection School Of Computing and Information Systems

Wikis are widely used collaborative environments as sources of information and knowledge. The facilitate students to engage in collaboration and share information among members and enable collaborative learning. In particular, Wikis play an important role in capstone projects. Wikis aid in various project related tasks and aid to organize information and share. Mining project Wikis is critical to understand the students learning and latest trends in industry. Mining Wikis is useful to educationists and academicians for decision-making about how to modify the educational environment to improve student's learning. The main challenge is that the content or data in project Wikis …


2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


20170629: College Of Business, 2010-2017, College Of Business Jun 2017

20170629: College Of Business, 2010-2017, College Of Business

Guides to University Archives

These items include materials from the College of Business (LCOB) at Marshall University from 2010-2017. Items were received in 2017 and include notable materials from or about the Business Hall of Fame Induction Ceremony and College of Business Program Review. This is not an exhaustive list. Please download the finding aid for a full list of contents.


2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe Jun 2017

Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe

Master of Arts in Media and Communication Plan II Graduate Projects

Community colleges need to develop crisis communication plans to protect themselves from the ramifications of crises. While colleges and universities have been diligent about ensuring that they have crisis management plans in place, the same cannot be said for crisis communication plans. The effects of crises on the reputations, operations, and finances of community colleges can include losses of enrollment, decreases in donations, reductions in government funding, accreditation issues, and the severing of key partnerships. This is because crises can negatively impact organizational reputations, which are widely recognized as valuable, intangible assets. Having a solid crisis communication plan can help …


New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast Jun 2017

New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast

Master of Arts in Media and Communication Plan II Graduate Projects

The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …


2017-June-24-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-24-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-23-Adult Friendly Institution, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-23-Adult Friendly Institution, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-23-Farewell Concert, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-23-Farewell Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-22-Discovering Your Identity, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-22-Discovering Your Identity, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Alumni Unscripted: Personal Branding, Christine Walsh Jun 2017

Alumni Unscripted: Personal Branding, Christine Walsh

Haworth College of Business News

Alumni Unscripted blog post by Christine Walsh.


2017-June-21-Jessica Dunker, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-21-Jessica Dunker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-20-Heritage Day, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-20-Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Collaborative Leadership In Action, Maureen Scully, Katie Bates Jun 2017

Collaborative Leadership In Action, Maureen Scully, Katie Bates

Emerging Leaders Program Team Projects

The 46 fellows in the 2017 cohort of the UMass Boston Emerging Leaders Program worked with seven community partners on projects of strategic importance to these nonprofit and government organizations. The fellows contribute their professional skills and discover collaborative leadership through practice. The theme of our public symposium is “Collaborative Leadership in Action.” The fellows shared their insights about what collaborative leadership involves – its challenges and benefits – and what they take back to their workplaces.


Corporate Social Responsibility Rating Agencies: Comparing Rankings, Methodologies, And Philosophies, Andrew Blevins, Michelle Kunz Jun 2017

Corporate Social Responsibility Rating Agencies: Comparing Rankings, Methodologies, And Philosophies, Andrew Blevins, Michelle Kunz

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.


2017-June-16-The Games Begin, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-16-The Games Begin, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-16-Upward Bound Grant Renewal, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-16-Upward Bound Grant Renewal, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-14-Surveying Scholarship Recipients, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-14-Surveying Scholarship Recipients, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.