Business Commons^™

2022-December-01-Sweaters For Cameron, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students, employees and visitors to the East Tennessee State University campus who strolled University Commons recently enjoyed a colorful – and meaningful – sight: a special tree wrapped in a lovingly crafted “sweater.”

“Sweaters for Cameron” is the brainchild of Abigail “Abby” Simpson, a sophomore rehabilitative health sciences major from Church Hill who is a student in ETSU’s Roan Scholars Leadership Program. Through the Roan Impact Focus Project, students read a book over the summer that centered on healthy habits and were encouraged to do meaningful projects using the healthy habits they picked up as a …

2022-December-01-Etsu Professor Named Vice President Of Pca, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Dr. Elwood Watson, professor of history, Black American Studies and Women’s, Gender and Sexuality Studies whose writings and presentations have reached a wide audience, has been selected as the new vice president for Diversity, Outreach and Inclusion with The Popular Culture Association (PCA). 

Dr. Sue Matheson, president of the association and a professor at University College of the North, said: “We are pleased that Dr. Watson has accepted our request to serve in this most important position. The Governing Board is confident that Dr. Watson’s long record of service to the PCA, …

2022-December-01-Wets-Fm Launching Year-End Campaign, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – WETS-FM, a public radio station housed on the main campus of East Tennessee State University, is launching a year-end campaign that runs Dec. 10-16.

“Public radio is vital here in the Appalachian Highlands, as well as across the nation,” said Chad Barrett, station director. “We hope our listeners will be generous as we close out 2022.” 

Donations directly support NPR programming, and help the station replace aging equipment.

“We so often hear from our wonderful listeners how much they love WETS-FM,” Barrett said. “We are asking for support to ensure this excellent programming stays on the air.” …

2022-December-01-Etsu Predicts Above-Normal Temperatures This Winter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Like it or not, the official start to winter is only a few days away.

And for the third straight season, winter will be characterized by the La Niña pattern. That likely means higher-than-normal temperatures for much of the Appalachian Highlands and above average precipitation, according to East Tennessee State University.

“Seasonal forecasts can be pretty tricky and the federal government through the NOAA along with the Farmer’s Almanac and Punxsutawney Phil, don’t always get it right,” said Dr. Andrew Joyner and Wil Tollefson, both members of the Department of Geosciences.

Housed in Ross Hall on …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Exploring Mortgage Loan Opportunities For Native 360, Donald Nam, Brooks Douglass, Michael Buehre Stackpole, Broderick Diez

Honors Program: Senior Projects (Public)

Native 360 is a Community Development Financial Institution (CDFI) that aims to provide affordable capital, credit, and assistance to develop strong and self-sufficient Native Americans. Native 360 currently accomplishes this by specializing in providing personal and business loans. However, Native 360 would like to expand into home mortgages as an additional offering. Native 360 has reached out to us to have us develop a strategy to raise capital for their ambitious new business line in an attempt to strengthen the Native American community through home ownership.

The Effectiveness Of Using Python Programming Approach In Teaching Financial Analytics, Clarence Goh, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

This study presents a learning method and challenges regarding implementing a Python programming approach in teaching financial analytics to graduate accounting students. The advent of Big Data, as well as related applications and technologies, has significantly changed the process and practice of accounting. This has led to essential changes in the construction and teaching content of accounting education. While there have been several studies examining how data analytics is embedded in the accounting curriculum, the majority of the teaching cases in accounting focus on analysis and communication with Excel as the principal tool, with very few covering the necessary steps …

2022 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2022.

2022-12-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from December of 2022.

2022-12-01 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from December 1, 2022.

2022-12-01 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from December 1, 2022.

2022-November-29-Student Pharmacists Collect Boxes For Operation Christmas Child, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 29, 2022) – Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping children in need across the world.

The college’s Christian Pharmacist Fellowship International (CPFI) chapter filled 47 shoeboxes as part of Operation Christmas Child, a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham. Since 1993, more than 168 million Operation Christmas Child gift-filled shoeboxes have been distributed to children in more than 160 countries and territories.  

“That's 47 lives touched all the way across the ocean from a small organization in East Tennessee,” …

Northern Natural Gas Company Strategic Audit, Morgan Reinecke

Honors Program: Senior Projects (Public)

Northern Natural Gas Company is a natural gas interstate pipeline company owned by Berkshire Hathaway Inc. A strategic audit of the company was conducted by analyzing external and internal factors affecting the future of the company. The transportation industry macro environment was assessed using PESTEL analysis. The competitive environment of the industry was evaluated using Porter’s Five Forces. Northern Natural Gas Company differentiates itself from competitors by its position in the market and its competitive advantages of having an extensive pipeline network, a reputation for reliability, and high-quality customer service. To maintain a sustainable competitive advantage, Northern Natural Gas Company …

Takeda Pharmaceutical Rare Hematology Strategic Audit, Brian Duval

Honors Program: Senior Projects (Public)

Takeda Pharmaceutical Company is a large Japanese-based multinational pharmaceutical company that manufactures treatments for many different diseases. It is the largest pharmaceutical company in Asia and has a significant share in markets across the world. This report focuses specifically on Takeda’s treatments for rare bleeding disorders under its Rare Diseases & Hematology division. Using internal and external analysis tools, this report seeks to understand how Takeda has created and sustained competitive advantages in the complex environment of the pharmaceutical industry. Specific tools used to highlight this include Porter’s Five Forces and PESTEL analyses. This report also examines the environment surrounding …

Student And Faculty Preferences Regarding Instructional Modalities At An Hbcu Business School As A Result Of Covid-19 – A Change Management Approach And Mindset, Donald R. Andrews, Sung No, Kimberly K. Powell, Melanie Powell Rey, Ghrimay Ghebreyesus

Southwestern Business Administration Journal

The COVID-19 pandemic has had a major impact on the higher education community, especially the Historically Black Colleges and Universities (HBCUs). At a micro-level, the HBCU business schools have felt the effects as well, particularly in critical areas such as instructional modalities and the overall classroom experience. Since COVID-19 has changed the educational game, what do key stakeholder groups now prefer regarding instructional modalities in the HBCU business school? This study will answer this question and more while incorporating a change management approach and mindset for leadership and decision-making.

2022-November-22-Reindeer 5k Run-Walk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 22, 2022) – The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting a 5K Reindeer Run/Walk fundraiser on Saturday, Dec. 3, at 1 p.m. to benefit the Willow Unit at Woodridge Hospital.

“For the past two years, OSR has hosted a virtual 5K fundraiser event for the Willow Unit at Woodridge,” said first-year medical student and OSR representative Tia Shutes. “This year, we are hosting an in-person 5K that promotes good health and allows us to continue this tradition.”

Registration for the 5K is $10 per person, and the …

2022-2023 Faculty Handbook, Morehead State University. Office Of The Provost.

Faculty Senate Records

Faculty Handbook of Morehead State University, issued by the Office of the Provost on November 22, 2022.

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

2022-11-18 Message From The President, Morehead State University. Staff Congress.

Staff Congress Records

A message sent on November 18, 2022 by the President of Morehead State University to the campus community regarding upcoming dates and events, the Thanksgiving Holiday, and campus sustainabilty during the holidays on campus.

2022-11-18 University Tenure Committee Meeting Minutes, Morehead State University. Faculty Senate., University Tenure Committee.

Faculty Senate Records

University Tenure Committee meeting minutes for November 18, 2022.

2022-November-17-Talk To Focus On Obesity Treatment Strategies, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 17, 2022) – “A Journey Through Obesity, Weight Bias and Obesity Treatment: Your Primer to a Reduced-Guilt Thanksgiving” is the topic of the final presentation of the fall semester in the East Tennessee Ballad Health Strong BRAIN Institute Resilience Series.

ETSU alumna Dr. Hannah Lawman will be the guest speaker for the free virtual presentation on Monday, Nov. 21, at 11 a.m. Participants may register for the Zoom link at tinyurl.com/resilience11-2.

In her presentation, Lawman, a clinical health psychologist, will review influences on obesity and obesity treatment strategies ranging from biological to cultural. Participants will gain …

2022-November-17-P2 Named World Powerlifting Champion In Categories, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 17, 2022)—Earning a Doctor of Pharmacy is a heavy lift for most student pharmacists, but East Tennessee State University Bill Gatton College of Pharmacy P2 Brie Levy’s strength goes well beyond the classroom.

Levy, from Chattanooga, recently was named a World Powerlifting Champion in three categories for her weight class, bench press, deadlift and squat, while competing with Team USA in the International Powerlifting League Drug Tested Worlds in Surfers Paradise, Australia. In addition, she broke eight world records, six national records, and eight Tennessee records.

“It is really cool knowing that I have world records …

2022-11-17 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from November 17, 2022.

2022-11-17 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from November 17, 2022.

2022-11-16 Undergraduate Curriculum Committee Meeting Minutes, Morehead State University. Faculty Senate., Undergraduate Curriculum Committee.

Faculty Senate Records

Undergraduate Curriculum Committee meeting minutes for November 16, 2022.

2022-November-15-Veterans Day Spotlight, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

On this Veterans Day, we honor the many ETSU Gatton College of Pharmacy student pharmacists, alumni, faculty, staff, and preceptors who have served in our nation's military. Since our college is located on the Mountain Home VA Campus, we see the evidence everyday of the ultimate sacrifices our veterans have made.

Meet P1 Lieutenant Andrew Hensley, from Valdosta, Georgia, who served in the U.S. Navy as a Surface Warfare Officer (SWO) and retired after nearly six years.

How did your military career help you in your pharmacy career?

AH: The military gives one an experience you cannot get anywhere else. …

Science, Technology, Engineering, And Mathematics (Stem) Project-Based Learning (Pbl) Education: A New Mexico Case Study For Equity And Inclusion, Kimberly A. Scheerer

Teacher Education, Educational Leadership & Policy ETDs

This research addresses how student participation in Science, Technology, Engineering, and Mathematics (STEM) project-based learning (PBL) education activities encourages underrepresented minority student achievement in STEM career field trajectories. Seven New Mexico high school counselors and 12 STEM organization personnel were interviewed during this study. Their responses represent the nuanced professional voices where New Mexico public education intersects with STEM student interest and cultural influence.

For students, STEM PBL can foster deep integration across educational disciplines and enhance STEM career trajectory interest and readiness. STEM education converged with PBL methodologies has the ability to leverage community support while broadening student networks. …

2022-11-15 Wmky Press Release On Faculty Grievance, Wmky Radio

Faculty Senate Records

A press release published on November 15, 2022 by WMKY related to a special meeting of the Board of Regents regarding a faculty grievance.

2022-11-14 Research And Creative Productions Committee Meeting Minutes, Morehead State University. Faculty Senate., Research And Creative Productions Committee.

Faculty Senate Records

Research and Creative Productions Committee meeting minutes for November 14, 2022.