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2023 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2023.

A Leadership Laboratory: Exploring The Use Of Case-In-Point Pedagogy To Develop Complex Thinking In Leaders, Erica Corley Jackson

Dissertations

Leadership scholars have identified a growing gap between the complexity of 21^st century organizations and the capabilities of individuals in positions of leadership to adequately address these challenges. This gap has contributed to a so-called complexity crisis—a situation in which the demands placed on those in leadership positions increases “at a rate that significantly outstrips the rate at which” leaders are cognitively developing (Rich-Tolsma & Oliver, 2016, p. 1). One way to respond to this growing need for complex adult thinking is through metacognitive development initiatives. However, finding educational methods to promote metacognitive development has proven to be …

2023-May-01-Our Appalachian Expertise Is Well-Recognized, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services has received a nearly $50,000 grant from the National Endowment for the Humanities (NEH) to begin developing an online, open-access version of its acclaimed Encyclopedia of Appalachia.  

 

The grant is part of $35 million in NEH grants awarded to 258 humanities projects across the country and is one of only five awarded in Tennessee. Dr. Ron Roach, director of the Center, will lead the project and serve as a general editor.  

 

“Our Center of Excellence is delighted to lead this multi-year project that will involve …

2023-May-01-Building Resilient Communities, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will host a two-day conference this week aimed at building a more resilient community and creating a recovery ecosystem to help veterans struggling with substance use disorder.

The event, Sparking Resilience: How the Northeast Tennessee Region Can Forge a Recovery Ecosystem for Veterans, takes place from May 25-26 and is hosted by the Quillen College of Medicine’s Department of Continuing Education for Health Professionals. Continuing education credit is being offered.

“This is just the first step in a long journey to start building a more resilient recovery ecosystem for our communities that have been devastated …

2023-May-01-Need Inspiration? Read About These Rotc Grads., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants later this week.

The 1 p.m. ceremony is in the D.P. Culp Student Center Auditorium, located on the first floor, on the university’s main campus on Friday, May 5. Speaking at the event is Col. Jerry E. Baird Jr., an officer with many commendations. He holds degrees from North Carolina State University, Mars Hill University and the U.S. Air Force War College. A recognized leader with service at the Pentagon, Baird has led more than 500 soldiers into combat. …

2023-May-01-Scholars Mostly Ignored Them. Until Now., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – From infertility and insulin resistance to depression and anxiety, those afflicted with polycystic ovary syndrome endure many unpleasant symptoms.

Scholarly literature has been mostly silent on the personal experiences of those who suffer from  this condition, known as PCOS.

“In writing this book, I felt an immense privilege to have been entrusted with the stories of the 50 individuals living with PCOS that I interviewed,” said Williams.

East Tennessee State University’s Dr. Stacey Williams aims to change that in “The Psychology of PCOS: Building the Science and Breaking the Silence,” a new book published earlier this year …

2023-May-01-Pepper On Patrol- Sit, Stay, 'Heal', University Marketing And Communication, East Tennessee State University

ETSU News

“At ETSU, we support the student as a whole,” said Dr. Alison Davis, interim director of the ETSU Counseling Center.

Among the many resources ETSU offers to support wellness is Sgt. Pepper, the university's emotional support dog. Pepper brings smiles to the faces of the people she meets on campus.

Students, faculty and staff also have access to a host of mental health and wellness resources, ranging from counseling services to financial aid. For more information, visit etsu.edu/counseling.

2023-May-01-Theres Just Something About Being In Nature, University Marketing And Communication, East Tennessee State University

ETSU News

The beauty of ETSU’s campus shines year-round, and as mid-spring inches toward summer, it grows ever more colorful! Students, employees, and members of the community can enjoy splashes of ETSU blue and gold, as well as red, white, purple, and pink as they stroll across campus.

Thanks to the hard-working Grounds and Landscape Department for planting, weeding, and watering the flower beds, planters, and hanging baskets that will grow even more lovely throughout the summer months!

Close-up of flower in a bed of begonias.

Petunias and other flowers in planter with blooming rhododendron in the background in front of Warf-Pickel …

Nintendo Strategic Audit, Stephanie Herridge

Honors Program: Senior Projects (Public)

Nintendo is a Japanese-based multinational company that is one of the primary competitors in the video game industry. It has smaller headquarters located in North America and Europe and continues to pursue new markets and customers. Having remained successful for over a century, Nintendo pursues unique forms of strategy to maintain relevance for current generations of consumers. This strategic audit seeks to dissect Nintendo’s long-term profitability by analyzing the company’s history, competitive resources and advantages, and the current challenges and trends in the video game industry as a whole. The tools used to explore the industry include Porter’s Five Forces …

2023-May-01-Empowering The Next Generation Of Innovators, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Entrepreneurship Program is partnering with FoundersForge, a leading local entrepreneur center, and the Johnson City Chamber of Commerce, to host the inaugural High School Entrepreneur’s Boot Camp. This four-day summer camp runs June 26-29, and is open to students in grades 8-12, including home-schooled students at the equivalent grade level. 

  

The High School Entrepreneur’s Boot Camp happens on the ETSU campus from 10 a.m.-3 p.m. daily. This program aims to instill valuable life skills, innovative thinking and leadership qualities in participating students while providing them with the tools and resources to develop their …

2023-May-01-Etsu Board Of Trustees To Hold Special Called Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold a special called meeting on Friday, May 19 at 11 a.m. to discuss the budget for 2023-24 and other business as necessary.

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. A livestream of the meeting will be available at etsu.edu/trustees/livestream.php.

When they become available, the agenda and accompanying materials for the meeting will be posted at etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.

2023-May-01-Leaders In Primary Care, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Quillen College of Medicine made a significant jump in this year’s U.S. News & World Report ranking of “Medical Schools: Primary Care,” moving from 65 in 2022 to 38 this year.

Quillen College of Medicine also ranked among the top-10 “Medical Schools with the Most Graduates Practicing in Health Professional Shortage Areas,” and was ranked 39^th in “Medical Schools with the Most Graduates Practicing in Primary Care.”

Among schools ranked in the “Medical Schools: Primary Care” category, ETSU ranked second in Tennessee and seventh in the Southeast. Schools are ranked based on faculty resources, academic …

2023-May-01-Level Up- Discover The Future Of Gaming, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Esports is forging a path in the collegiate gaming community, striving to come out on top as a leader in the industry. 

Esports is one of the fastest growing industries in the world, and by embracing this new modern athlete, ETSU is going beyond what was thought possible in the gaming industry. The esports team is focused on providing students with opportunities that will accelerate them in their future careers by allowing them to gain leadership, marketing, broadcasting, video editing and production experience.  

“Working in the esports industry and the general, online video production industry is something that I …

2023-May-01-Quillen College Of Medicine Graduates 70 Students, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Quillen College of Medicine celebrated commencement on Friday with 70 students being awarded their Doctor of Medicine degree.

This summer, the Class of 2023 will disperse to their residencies across 20 states and the District of Columbia. The Class of 2023 matched into 15 different specialties and enjoyed a 100% match rate for the second straight year.

“While many members of the Class of 2023 will spread out across the nation to complete their residency training, we know they will represent Quillen well wherever they end up,” said Dr. Bill Block, ETSU vice president for clinical …

2023-May-01-Tony Treadway Appointed To Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Gov. Bill Lee has appointed Tony Treadway, president and CEO of The Creative Energy Group Inc., to the East Tennessee State University (ETSU) Board of Trustees.

Treadway, a native of Erwin and an ETSU graduate, brings to the board a rich and varied background as a journalist, brand marketing strategist and community leader. In his capacity as founder of a top advertising agency based in Johnson City, Treadway has continuously championed ETSU, employing many of its graduates and contributing to significant university initiatives, including the creation of the William B. Greene Jr. Stadium.

Tony Treadway

"Tony’s deep roots …

Kate Spade Strategic Analysis, Cydne Munson

Honors Program: Senior Projects (Public)

Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.

Johnson & Johnson Strategic Audit, Hannah Headley, Lucy Peterkin, Ryan Nyffeler, Joshua Wiemers, Bailey Birkholtz

Honors Program: Senior Projects (Public)

Johnson & Johnson (J&J) is a healthcare company that generates economic value from its three core business segments: Consumer Health, Pharmaceuticals, and Medical Devices. Recent innovations include new pharmaceutical products, remote clinical trials, automated patient recruitment, improved scientific and digital literacy amongst employees, and innovative digitized models for supply chain planning. J&J has a competitive edge in R&D efficiency, with a 4.35 return on research capital ratio. Sociocultural, technological, and economic factors will play a large role in changing the pharmaceutical industry environment, and J&J is well positioned to benefit from sources of growth such as the increase in aging …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Program: Senior Projects (Public)

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Mckinsey & Company: People And Organizational Performance Strategic Analysis, Sadie Richards

Honors Program: Senior Projects (Public)

McKinsey & Company is an international management consulting firm for businesses, governments, and institutions. It is one of the five largest consulting services in the United States and one of the “Big Three” management consulting firms of the United States. This report focuses on McKinsey & Company’s People and Organizational Performance sector and provides an internal and external analysis to understand how it has gained and maintained a sustainable competitive advantage in its industry. Specifically, this report uses Porter’s Five Forces and a PESTEL Analysis as tools to analyze the macro environment and competition within the industry. Recommendations are given …

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Program: Senior Projects (Public)

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Northern Oil & Gas Strategic Audit, Jacob Hansen

Honors Program: Senior Projects (Public)

Northern Oil & Gas is an energy company that operates in various basins across the United States. The company utilizes a non-operating model, meaning it does not drill wells or operate rigs, but rather partners with operators and acquires fractional working interests in drilling units. This report seeks to understand Northern Oil & Gas’ business model by examining its competitive strategy, advantages, and resources. Internal and external environmental factors are also analyzed using both PESTEL analysis and Porter’s Five Forces. In addition, key challenges facing the company are explored and recommendations are given on how Northern Oil & Gas can …

Determining The Degree To Which Ideational Behavior Predicts Occupational Identity Achievement In Emerging Adult College Students Preceding Entry Into The Fourth Industrial Revolution Workforce, Carrington M. Faulk

STEMPS Theses & Dissertations

As emerging adults transition into the Fourth Industrial Revolution (4IR) workforce, it is essential to understand the factors that predict successful occupational identity achievement, as automation will impact human occupational identity crises. This descriptive cross-sectional study implemented a correlation design to determine the degree to which ideational behavior predicts occupational identity achievement preceding entry into the 4IR workforce. Using a sample of 166 emerging adult college students from a Mid-Atlantic, diverse, four-year university, data were collected using Runco’s Ideational Behavior Scale (RIBS) and Melgosa’s Occupational Identity Achievement subscale (OIA). Results showed that ideational behavior significantly predicted occupational identity achievement ( …

Business Viability & Communication Potential Of Modern Education Models, Santiago Frank

Senior Honors Theses

The COVID-19 pandemic has impacted the education sector at large. This study aims to investigate which current education model best balances the sub-criteria of business viability and communication efficacy in the milieu of our modern context. In this study, five education models have been studied in order to uncover their performance in these two sub-criteria. Each model is analyzed in terms of its objective performance. The results reveal that in-person education provides slightly better scores for communication efficacy as well as much higher student and faculty satisfaction, while online education is incredibly economically viable. While the data is unclear, in …

Perceptions Of Student Loan Debt: A Phenomenological Study Exploring Black Undergraduate Students' Experiences., Pilar Prather

Electronic Theses and Dissertations

The rising cost of higher education concerns many families in the United States, especially those from historically underrepresented backgrounds. The purpose of this study is to explore the phenomenon of Black students' perception of their student loan debt and how their financial knowledge influences their decisions at a public institution. This qualitative research provides space to empower individuals to share their stories through semi-structured interviews to get an account of their experiences. Grounded in Yosso's (2005) Community Cultural Wealth Theory, the study seeks to capture the unique ways Black students make financial decisions. The dissertation is divided into five chapters: …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Program: Senior Projects (Public)

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Program: Senior Projects (Public)

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

2023-05-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from May of 2023.

2023-April-28-Pinnacle Of An Academic Career, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023) – The East Tennessee State University Board of Trustees approved promotion and/or tenure for faculty members during its quarterly meeting on April 21.

“Faculty are the lifeblood of this institution, and it was a privilege to bring these names before the Board of Trustees for approval,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academics. “We celebrated their accomplishments with a reception and ceremony, where they were presented with two commemorative coins: one to keep and another to give to a student who has made an impact on their career.”

The following …