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- Marketplace literacy (2)
- Subsistence marketplaces (2)
- Aspiration (1)
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- Bridging social ties (1)
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- Subsistence marketplaces; subsistence entrepreneurs; entrepreneurship; pandemic; emerging markets; developing economies (1)
- Subsistence markets (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
Learning From Subsistence Marketplaces And Beyond: A Cross-Sectoral Comparison In Benin, Paul Ingenbleek, Souleimane A. Adekambi, Hans C.M. Van Trijp
Learning From Subsistence Marketplaces And Beyond: A Cross-Sectoral Comparison In Benin, Paul Ingenbleek, Souleimane A. Adekambi, Hans C.M. Van Trijp
Subsistence Marketplaces
Subsistence Marketplaces publishes studies that study consumers, entrepreneurs, and marketplaces from a broad range of low income contexts in their own right, transcending the boundaries between sectors and disciplines to derive practically meaningful implications. This paper contributes to accomplishing the mission of the new journal by contextualizing market learning theory to subsistence marketplaces. More specifically, the study links two modes of market learning (exploration and exploitation) with producers’ livelihood performance. It hypothesizes that within subsistence marketplaces, producers benefit the most from exploration but to seize a market opportunity beyond the subsistence context, BoP producers should strengthen their exploitative learning processes. …
Breaking The Shackles Of Poverty: How Bridging Ties Enable Subsistence Entrepreneurs To Upgrade Their Businesses To A Prosperous Level, Asifa Ilyas, Ralf Wagner
Breaking The Shackles Of Poverty: How Bridging Ties Enable Subsistence Entrepreneurs To Upgrade Their Businesses To A Prosperous Level, Asifa Ilyas, Ralf Wagner
Subsistence Marketplaces
Subsistence entrepreneurs establish and run their business ventures under harsh economic and social conditions. These survival-driven businesses are impoverished and generate insufficient income for entrepreneurs and their families. Subsistence entrepreneurs can break this vicious poverty cycle by upscaling their ventures into more sustainable and profitable businesses. However, it is not clear what prevents these entrepreneurs from developing more prosperous and sustainable business ventures.
This study fills the gap by investigating the effect of bridging social ties on subsistence businesses' performance. Further, the study examines the impact of group identity, jealousy, gender, and power on subsistence entrepreneurs' efforts to build bridging …
Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya
Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya
Subsistence Marketplaces
The COVID-19 pandemic disrupted global production and consumption patterns, affecting all anthropogenic activities. Findings from in-depth interviews with subsistence entrepreneurs in the Himalayan region highlight how the pandemic exacerbated the day-to-day challenges of the locals and the strategies they utilized to tackle uncertainties. Implications are derived for research and practice.
Key Words: Pandemic, tourism, subsistence consumer merchants (SCM), subsistence entrepreneurs
Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla
Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla
Subsistence Marketplaces
Today, while the number of stunted children is decreasing in all geographies, the progress is not consistent. Moreover, there is an increasing prevalence of overweight and obesity among children and adolescent. Globally, about half of all children under five do not receive essential nutrients, often unnoticed until too late. On the other end of the spectrum, the incidence of overweight and obesity in 5-19 year old has increased from 4% in 1975 to 18% in 2016 1. These trends reflect a ‘triple burden of malnutrition’, a burden that impacts the survival, growth, and development of children, and in turn, …
Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama
Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama
Subsistence Marketplaces
For subsistence communities, the question is whether aspirations can be applied to motivate behavior that is, on the one hand consistent with people’s aspirations, but which might otherwise be difficult to elicit. Could poorer households be encouraged to save, to spend more on their children’s education, or to act against unhealthy social norms? A couple of examples suggest this is not only possible, but highly successful in contexts where other appeals fail.
Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan
Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan
Subsistence Marketplaces
Subsistence Marketplaces: Journal, Knowledge-Practice Portal and Organization