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Entrepreneurial and Small Business Operations
Loyola Marymount University and Loyola Law School
Subsistence marketplaces; subsistence entrepreneurs; entrepreneurship; pandemic; emerging markets; developing economies
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Full-Text Articles in Business
Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya
Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya
Subsistence Marketplaces
The COVID-19 pandemic disrupted global production and consumption patterns, affecting all anthropogenic activities. Findings from in-depth interviews with subsistence entrepreneurs in the Himalayan region highlight how the pandemic exacerbated the day-to-day challenges of the locals and the strategies they utilized to tackle uncertainties. Implications are derived for research and practice.
Key Words: Pandemic, tourism, subsistence consumer merchants (SCM), subsistence entrepreneurs