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Breaking The Shackles Of Poverty: How Bridging Ties Enable Subsistence Entrepreneurs To Upgrade Their Businesses To A Prosperous Level, Asifa Ilyas, Ralf Wagner

Subsistence Marketplaces

Subsistence entrepreneurs establish and run their business ventures under harsh economic and social conditions. These survival-driven businesses are impoverished and generate insufficient income for entrepreneurs and their families. Subsistence entrepreneurs can break this vicious poverty cycle by upscaling their ventures into more sustainable and profitable businesses. However, it is not clear what prevents these entrepreneurs from developing more prosperous and sustainable business ventures.

This study fills the gap by investigating the effect of bridging social ties on subsistence businesses' performance. Further, the study examines the impact of group identity, jealousy, gender, and power on subsistence entrepreneurs' efforts to build bridging …