Business Commons^™

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

2019-December-01-Etsu Hosts Sssp Meeting, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Bfa Alum Megan G King Interviewed In Groovy Contemporary.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to BFA Alum Megan G. King for her interview with Groovy Contemporary Magazine. King is currently pursuing a MFA at Syracuse University after receiving a BA in Spanish, as well as a BFA in Studio Art from East Tennessee State University in 2013.

King’s work incorporates embroidery, quilting, vernacular imagery, collage, and her own photography. She consistently explores social landscapes, marginalization, and relationships between history and the present. King’s previous work has been featured by numerous publications including Oxford American’s Eyes On the South, NPR’s CodeSwitch, and Politico Magazine.

To read the interview please visit this link: https://www.groovycontemporary.com/featured-artists#/megan-g-king/

Graphic Design Alum Shelby Maiden Accepted To Courtauld Institute Of Art In London.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Maiden received a BFA degree in Graphic Design with a minor in English literature this Spring. As a Fine and Performing Arts Scholar, she took advantage of study abroad and research opportunities made available through the Honors College. She was named student of the year for Graphic Design and will move to London in the fall to attend The Courtauld Institute of Art to pursue her passion to study art history with the goal of eventually working in a museum. 

For more information on Maiden please follow this link: 
https://www.etsu.edu/news/2018/05-may/profile_maiden_shelby.aspx

Arts And Athletics Team Up For Homecoming Project.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Student artists Hannah Oakes, Ashlyn York, and Katie Murphy, with guidance from Professor Christian Rieben, will be painting on a large canvas, that will measures 5x8 feet, at the Buccaneers homecoming football game. The three students will paint, in real time, their artistic impression of a Saturday football game at the new William B. Greene, Jr. Stadium this Saturday. They will begin working on the piece 30 minutes prior to kickoff at approximately 3 p.m., with a goal of completing the work by halftime.

For more information on the project please follow this link:
http://www.etsubucs.com/football/news/2017-18/14307/arts-and-athletics-team-up-for-homecoming-project/

A Phenomenological Study Of Leadership Outcomes In Short-Term Study Abroad, Jeanette Milius

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

The impact of global citizenship is far-reaching and encompasses skills and outcomes beyond simple economic and business success. Enhancing all students’ knowledge and ability to navigate a global community is not just of interest to governmental units, policymakers, and global organizations, but also to universities who wish to adhere to accreditation standards. The purpose of this phenomenological study is to identify characteristics related to an individuals’ motivation to complete a short-term study abroad (one to three weeks in duration) and the impact that experience had on their personal and leadership growth. Eighteen self-identified leaders enrolled in a college degree or …

Day Worker Center: Employer And Client Engagement, Anayeli Avalos

Capstone Projects and Master's Theses

The Day Worker Center of Santa Cruz County is a component of the Community Action Board (CAB), a non-profit organization that has been providing services to eliminate poverty. CAB offers the program, administrative, and fiscal oversight to the Day Worker Center. The County of Santa Cruz is facing a high rate of unemployment, which is affecting the community. What contributes to the problem is low awareness of community knowledge about employment services. Also, the undocumented community that finds it hard to trust services because they think they can get deported. In addition, the issue can cause consequences such as health …

Teaching For Transformation: Enabling The Exploration Of Disorienting Dilemma In The Classroom, Lisa Deangelis

Graduate Doctoral Dissertations

While learning involves the acquisition of new skills and the development of existing repertoires, some educators harbor even more profound learning goals. They seek to enable learning that is transformative. Jack Mezirow, who is credited with establishing transformative learning theory, defines transformative learning as “an enhanced level of awareness of the context of one's beliefs and feelings, a critique of their assumptions and particularly premises, an assessment of alternative perspectives, a decision to negate an old perspective in favor of a new one or to make a synthesis of old and new, an ability to take action based upon the …

Organizational Conditions That Promote And Impede Research Engagement: The Principal’S Perspective, Renee Treat

Electronic Theses and Dissertations

The researcher explored perceptions of the research-practice gap in education, the process through which central actors make decisions related to teacher retention and development, and the organizational conditions that promote and impede research-engagement in this qualitative study. The researcher limited the study to the role of the campus principal and used purposive sampling to select participants from 3 diverse districts in the state of Texas. Because there may be discrepancies between leaders’ perceptions and behaviors, the researcher conducted interview sessions with principals and principal supervisors and conducted observation sessions in principals’ natural work environments. The study results showed that good …

Using Behavior Economic Nudges To Facilitate Client Follow-Through In Financial Coaching, Charlene Hurst

Electronic Theses and Dissertations

While benevolence-based programs have been a large part of meeting immediate financial needs of the poor, they lack the relational aspect needed to facilitate long-term behavior change. Recently many social service organizations have adopted financial coaching as a promising replacement for benevolence programming. The field of coaching has dealt with its own challenges. Most coaching practitioners surveyed in 2016 and 2019 acknowledged lack of client follow-through as their number one challenge. Behavior economics offered nudges as a solution. Nudges are cues placed within the physical environment to prod clients toward behavior change. A quantitative field study was conducted to evaluate …

2019 December, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2019.

An Analysis Of The Local Control Funding Formula (Lcff) As An Instrument Of Recognition And Distribution Justice, Maeve Mulholland

Doctoral Dissertations

The 2013 Local Control Funding Formula (LCFF) is the first substantive finance reform measure in California specifically designed to provide additional funding to targeted student groups. The present study adopts Nancy Fraser’s (1995) theory of distribution and recognition justice to examine the allocation of resources under the new formula. Critical quantitative methodology is employed to investigate if students identified as being in poverty, English Learners (ELs), and African-American students, benefit under the LCFF. Pre- and post-LCFF comparisons of district level per pupil dollar allocations from LCFF, Other State, Federal, and Local resources are conducted. The findings show that post-2013, funding …

2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre

All Faculty and Staff Scholarship

In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.

2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Academic Collective Bargaining: Status, Process, And Prospects, Daniel J. Julius, Nicholas Digiovanni Jr.

Academic Labor: Research and Artistry (2017-2022 archives)

The authors provide a perspective, as scholars and practitioners, of the organizational, demographic, legal and contextual variables that inform the past and the future of faculty unions in U.S. colleges and universities. They ask, how best to conceptualize and evaluate the impact of faculty unions; from the inception of academic unionization in the 1960’s to the present, and further, what is known and not known about collective bargaining. Issues examined include: factors that influence negotiation processes, governance, bargaining dynamics, the institutional and demographic factors associated with faculties who vote in unions, compensation and the legal status of graduate student unions. …

Intergroup Solidarity And Collaboration In Higher Education Organizing And Bargaining In The United States, Daniel Scott, Adrianna J. Kezar

Academic Labor: Research and Artistry (2017-2022 archives)

For too long in higher education, different worker groups have conceived of themselves as separated by distinct, even competing interests. The isolation between groups reduces communication, fosters unawareness of common interests, and hinders their ability to effectively collaborate in solidarity, as does the divided and largely independent structure of the unions and bargaining units representing them. Without greater collaboration and solidarity, members of the higher education community are less able to resist the harmful trends that have been transforming the sector over the previous decades, subjecting them to increasingly similar working conditions and distancing higher education from its student learning, …

Simulations In Educational Leadership Internship Programs, Stefanie Shames

Faculty Publications

This brief describes the state of educational leadership internships. Immersing future leaders in virtual reality simulations has the potential to standardize performance expectations and is explored as a method of harnessing the power of technology to provide practice in responding to actual situations while learning to lead.

2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-11-21 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from November 21, 2019.

Jewish Time Jump: New York, Owen Gottlieb

Articles

Jewish Time Jump: New York (Gottlieb & Ash, 2013) is a place-based mobile augmented reality game and simulation that takes the form of a situated documentary. Players take on the role of time traveling reporters tracking down a story “lost to time” to bring back to their editor at the Jewish Time Jump Gazette. The game is played in Washington Square Park in Greenwich Village, New York City. Players’ iPhones become their time traveling device and companion. Based on the player’s GPS location, players receive digital images from their location from over a hundred years in the past as well …

2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.