Business Commons^™

The Effects Of Commitment And Trust On The Relationship Between Service Quality And University Brand Loyalty In Time Of Crisis, Dongjun Rew, Wonsuk Cha, Joo Y. Jung

Management Faculty Publications

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service quality, student satisfaction (SAT), and UBL and discuss its implications for university approaches of the marketing-oriented perspective. A self-report study was conducted with a total sample of 301 undergraduate students from four universities in the USA. PLS-SEM and path analysis were employed to test each hypothetical relationship. …

Podcast Listening And Informal Learning, Christopher Shamburg, Veronica O'Neill, Remberto Jimenez, Juan Rodriguez, Kristina Harb

The Qualitative Report

Listening to podcasts is a popular way adults learn outside of formal school settings. Examining podcast listening through the lens of informal learning is an important and underexplored area of inquiry. This is especially important considering the growth of the adult population in the United States and the new opportunities for learning and recreation. In this research, we interviewed 31 adult podcast listeners from across the United States about their experiences listening to and learning from podcasts. We open coded and refined the analysis to three themes. There was a strong connection between listening, learning, and personal growth among the …

2023-July-21-Etsu Scientists Part Of Groundbreaking Team Studying Massive Stars, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) – A team of scientists from around the world have launched a groundbreaking study aimed at analyzing the most massive stars near the Milky Way.

A pair of East Tennessee State University professors are part of this international team. From discoveries entirely new to science to books about little-known maladies, Ignace and Erba are members of an ETSU faculty that regularly generate cutting-edge scholarship.

“This study, and all the papers that will follow, will produce scores of scientific insights,” said ETSU’s Dr. Richard Ignace and Dr. Christi Erba, both members of the Department of Physics and …

2023-July-21-Etsu's Reece Museum Secures $65,000 Grant, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum has received $65,000 in grant funding from the Henry Luce Foundation to support “The Sammie L. Nicely Collection: Black Appalachian & African American Art Project.” Named for artist Sammie L. Nicely, this growing collection of post-modern and contemporary art explores Black imagery and themes, representing a variety of media and forms.

The museum received 50 artworks from Nicely’s personal collection in 2021 and since then has been actively collecting additional pieces that support Nicely’s legacy as an artist and educator, advancing cultural awareness and promoting the arts in his native region. 

This funding will further support research …

2023-July-21-Social And Politically Engaged Art, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) Artists who speak through their work on the issues of the day are invited to enter the 2023 “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University.

This international juried exhibition will run from Oct. 2-Dec. 8 at the Reece Museum. Now in its 11^th year, this event represents the spirit of social and political movements of the U.S. and the world. Educator, artist and activist Adam DelMarcelle, who lost his brother to a fentanyl overdose, shares his message of the power of art to disrupt, resist and document human existence.

The …

2023-July-20-Roach Appointed To Tennessee Council On Developmental Disabilities, University Marketing And Communication, East Tennessee State University

ETSU News

(July 20, 2023) Helping students of all abilities succeed is a professional and personal passion for Dr. Evelyn N. Roach, director of the East Tennessee State University Curriculum Innovation Center.

Her work in this space will be elevated with her recent appointment to the Tennessee Council on Developmental Disabilities, which is made up of Governor-appointed private citizens who either have a disability or are a family member of a person with a disability. The council supports many different leadership and advocacy trainings for Tennesseans with disabilities, family members and professionals who serve the disability community. Helping people find and …

2023-07-20 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on July 20, 2023 from the President of Morehead State University to the campus community regarding upcoming dates and events and the continued efforts to repair the results of the cyber attack committed on the University's computer systems.

2023-July-19-Bestselling Author Imani Perry To Headline Etsu Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) – Critically acclaimed author Dr. Imani Perry will serve as the keynote speaker for East Tennessee State University’s fifth annual Equity and Inclusion Conference. The conference, open to the public, will take place Sept. 28-30 and will be held entirely in-person for the first time since the pandemic.

Perry is renowned for her work that explores the intersections of history, race, law and culture. Born in Birmingham, Alabama, in the aftermath of the horrific 16th Street Baptist Church bombing, Perry’s life and work have been deeply imbued with a commitment to justice and progressive change.

Perry’s academic …

2023-July-19-Toward A Trauma-Informed Approach, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) Implementing trauma-informed care into organizational culture is the focus of an upcoming virtual talk in the Resilience Presentation Series of the East Tennessee State University/Ballad Health Strong BRAIN Institute.

Chris Moynihan and Nic Shields will speak on “Implementing a Trauma-Informed Approach: The Attachment, Regulation and Competency Framework” on Monday, Aug. 7, from 10:30 a.m.-noon via Zoom (registration link: tinyurl.com/37kasyt7).

Incorporating trauma-informed care into an organizational culture can be challenging. In their presentation, Moynihan and Shields will focus on lessons learned from their organization’s multi-year efforts to implement the Attachment, Regulation and Competency Framework as an approach …

2023-July-19-Etsu To Cohost International Rural Nursing Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) A conference addressing the unique and varied health aspects of rural and remote communities and focusing on culture, global health, policy and interdisciplinary professional issues will be held in Johnson City Wednesday-Friday, July 26-28.

The 2023 International Rural Nursing Conference: Rural Health Equity in Practice, Education and Research will bring together nurses and other health care professionals, as well as educators and researchers, from all over the world to share research and propose solutions to nursing problems that affect all. The event, which will take place at the Carnegie Hotel, is hosted by the Rural Nurse Organization …

2023-July-18-Students With Business Ideas Can Find The Help They Need At Etsu Innovation Lab, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) Students bitten by the entrepreneurship bug may find their college years to be the ideal time to try their hand at it. And East Tennessee State University provides a great place to do just that with its Innovation Laboratory.

The Innovation Lab, a part of the ETSU Research Corporation, is a high-tech business incubator that assists aspiring entrepreneurs in developing emerging technologies from concept through commercialization. With a focus on identifying and generating solutions to global problems, it is committed to championing entrepreneurs and building a cooperative hub and network that is a catalyst for …

2023-July-18-Etsu Chief Of Police Recognized Nationally, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) – At a conference in Las Vegas this month, East Tennessee State University’s Chief of Police and Director of Public Safety Cesar Gracia earned a special recognition as a finalist for Campus Safety Director of the Year, hosted by Campus Safety Magazine.  

It’s a prestigious, national honor.

But Gracia doesn’t want the credit.  

“Our officers work 12-hour shifts and not only respond to calls of service, but they also provide foot patrols and engage our campus community in an effort to maintain a safe living and learning environment,” he said. “Our dispatchers are also dedicated to our …

2023-July-18-Etsu Alumni Association Announces New Officers, Directors, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) A new slate of officers and directors will lead the ETSU National Alumni Association during the upcoming year.

Tom Tull, an MBA graduate from the East Tennessee State University Class of 1995, has been elected as president. Tull has over 30 years of health care experience and is a longtime member of the Ballad Health team, where he currently serves as vice president and chief experience officer.

Serving as president-elect is Dr. Virginia Bieber, a three-time graduate of ETSU whose degrees include an M.S. in clinical nutrition and an Ed.D. in educational leadership and policy …

2023-July-17-Veterans Encouraged To Apply For Etsu Strive Program, University Marketing And Communication, East Tennessee State University

ETSU News

(July 17, 2023) – STRIVE, a free entrepreneurship training program for veterans, reserve and National Guard members, is taking applications for a course that begins September 14. 

East Tennessee State University is the second institution in the nation to host a STRIVE program thanks to a partnership with Syracuse University’s Institute for Veterans and Military Families, also known as IVMF.

Course starts Sept. 14

“Helping those who have or are currently serving our country is an incredible honor,” said ETSU’s Mark Bays, director of the Tennessee Small Business Development Center. “Nationwide, IVMF has assisted more than 70,000 veteran entrepreneurs, …

2023-07-16 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on July 16, 2023 from the President of Morehead State University to update the campus community regarding the cyber attack committed on the University's computer systems.

The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …

2023-July-13-Etsu Launches Hospitality And Tourism Concentration, University Marketing And Communication, East Tennessee State University

ETSU News

(July 13, 2023) – For those who enjoy facilitating unforgettable experiences and who hope to shape the future of a vibrant and evolving industry, East Tennessee State University is launching a hospitality and tourism concentration. 

The new concentration starts this fall. 

“The hospitality and tourism concentration opens doors to a multitude of career opportunities for tomorrow’s industry leaders,” said Dr. Dana Harrison, chair of the Department of Management, Marketing and Supply Chain. “Regardless of students’ diverse passions and interests, this concentration will provide a premiere unparalleled education and immersive experiences with organizations in the region.” 

It is available within …

2023-July-13-Etsu, Northeast State Announce Digital Media Partnership.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A new agreement between East Tennessee State University and Northeast State Community College will help digital media students move seamlessly from a two-year education program to an accelerated bachelor’s degree path.

Earlier this month, the presidents of ETSU and Northeast State announced a partnership between the digital media programs of each college. At the formal signing ceremony, leaders from each entity spoke about what is to come through the partnership.

“We are delighted to partner with ETSU,” said Dr. Jeff McCord, president of Northeast State. “ETSU’s Digital Media Program has an outstanding reputation, and we are pleased to offer this …

2023-July-13-Two From Etsu Named To Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

(July 13, 2023) – Two leaders at East Tennessee State University have been named to the next class of Leadership Tennessee NEXT, a program aimed at offering personal and professional development for the Volunteer State’s best and brightest early- and mid-career professionals. 

Dr. Daryl A. Carter, professor of history, associate dean for community relations and outreach, and director of the Black American Studies Program, and Melissa Nipper, executive director of communications in the Office of University Marketing and Communications, are both joining the program. 

As a historian, Carter is an established expert in 20^th and 21^{st …}

2023-07-13 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on July 13, 2023 from the President of Morehead State University to the campus community regarding the cyber attack committed on the University's computer systems.

The Role Of English Language Courses In Media Colleges In Providing Their Graduates With Labor Market Skills: An Applied Study On Graduates Of Middle East University, Mazen Al-Fedawi Dr.

Middle East Journal of Communication Studies

The study aimed to identify the degree of contribution of English language courses in providing graduates with the necessary skills by achieving the specifications of the graduate of the Faculty of Mass Communication required in the labor market, and the degree of their acquisition of the professional skills required in the labor market. It also aimed to explore whether there are differences between the acquisition of labor market skills among graduates of mass media faculties due to variables, type of specialization, number of years of work, and gender. The study achieved these objectives through an applied survey study on an …

Skills That Help Employ Media Graduates In The Labor Market From The Point Of View Of Practicing Media Professionals., Mahmoud Al-Rajabi Dr.

Middle East Journal of Communication Studies

The study aimed to reveal the most important skills that help to employ graduates of media faculties in the labor market from the point of view of media practitioners. The study used two approaches, the qualitative methodology and the inductive approach, by conducting in-depth interviews with seventeen media practitioners in Jordan, and the sample was taken in an intentional way. The results of the study showed that the skills that a media graduate should possess are both pure media skills and other skills such as research skills, critical thinking skills, content building skills, interpersonal skills, Arabic and media language skills, …

The Academic Training In Media Faculties And Its Implications For Professional Practice: A Field Study On Media Practitioners In Jordanian Media Institutions, Ramez Abuhasirah Dr.

Middle East Journal of Communication Studies

This study aimed at identifying the reflection of media academic education on professional practice. The study adopted the audience survey method. A questionnaire was distributed to an available sample of (102) professionals in Jordanian media institutions who hold a media certificate. The study’s results showed that the primary academic education of media professionals was represented in: “the predominance of theoretical aspects over practical aspects in academic courses,” with a mean of (4.30). In contrast, the media skills and practical professional training of professionals in Jordan’s media institutions were represented in: “the reflection of media training on the professional performance of …

The Role Of Practical Courses In The Faculty Of Media At The Middle East University In Providing Graduates With Labor Market Skills, Ahmad Oreqat Dr., Ramez Abuhasirah Dr.

Middle East Journal of Communication Studies

The study aimed at identifying the role of the practical courses at the Faculty of Media at the Middle East University in providing its graduates with skills in the media labor market. The study adopted the media audience survey method. A questionnaire was distributed to an available sample of (48) graduates of the Faculty of Media at Middle East University who practice the media profession. The results showed that practical study courses’ contribution to providing graduates with the required specifications in the labor market came to a high degree, as the most important of these specifications were: “decent and acceptable …

The Phenomenon Of Information Flow From Traditional And New Media About The Corona Pandemic From The Perspective Of Newly Graduated Media Professionals In Yemen, Mansour Al-Muntasir Dr.

Middle East Journal of Communication Studies

This study aims to explore the external limits of the Corona pandemic in all traditional and new media, which paid attention to this event in a way that the media had not seen before, relying on citizens' participation in the production of news in social media. This study also aims to find out how newly graduated journalists interact with the event on both professional and personal levels, especially with the spread of misinformation and fake news about the Corona virus. The researchers have adopted the qualitative method to obtain deep information from the sample selected by the study, as it …

The Reality Of Media Training In Jordanian Media Institutions From The View Point Of Journalists - A Field Study, Kamel Khurshid Murad Dr., Saddam Al-Mashagbah Dr.

Middle East Journal of Communication Studies

The article aimed to identify the reality of media training in Jordanian media institutions from the point of view of journalists in Jordan. It adopted a descriptive approach using a questionnaire distributed to a simple random sample of (66) journalists in the Radio and Television Corporation, Petra Agency, daily newspapers, some electronic news websites, the Journalists Syndicate and some satellite channels. The results revealed that 43.9% of the media institutions have departments for training, and 51.5% are interested in holding training courses at a medium rate. The results also showed that 53.0% of the sample describe the percentage of learning …

The Role Of Radio And Television Programmes In Providing Drug Information From The Perspectives Of The Jordanian Public And Pharmaceutical Sector Employees, Obadah Sa’Ad, Omar Al Rashdan Dr., Hanan Al-Shiekh Dr.

Middle East Journal of Communication Studies

This study aimed to identify the role of radio and television programmes in providing drug information to the Jordanian society. The study adopted the descriptive analytical approach, and two special questionnaires were developed for the study. The study sample consisted of (287) employees from the pharmaceutical sector (pharmacists, doctors), and (389) members of the Jordanian public who visited Hamzah and Al-Bashir Hospitals in Amman, Jordan. The results of the study concluded that the role of radio and television programmes in providing drug information to the Jordanian society from the viewpoint of the public came to a medium degree, and that …

The Impact Of Negative Online Rumors On The Attitudes Of The Palestinian Audience Towards The Liberation Of The Six Prisoners: A Content Analysis Of Facebook Pages, Suhair Al Rjoub, Saed Shaheen Dr.

Middle East Journal of Communication Studies

This research aims to identify the topics covered by Facebook pages regarding the issue of the six prisoners’ liberation. It deals with the negative impact of rumors on the Palestinian public’s attitudes towards the issue of the six prisoners’ liberation on Facebook through analyzing the content of the pages. In this study, the research used the content analysis tool; the sample of the study included five pages that dealt with the issue of the six prisoners who liberated themselves through a tunnel under Gilboa prison. The research deployed the theory of social responsibility and relied on the “descriptive survey” to …

The Effectiveness Of Media Curricula In Sudanese Universities In Light Of The Challenges And Requirements Of The Labor Market In The Era Of Digital Media From Media Faculties’ Perspectives, Lamia Salah Al Deen Mohammad Ibrahim Dr.

Middle East Journal of Communication Studies

This study aimed to identify the effectiveness of the media curricula in Sudanese universities regarding the challenges and the requirements of the labor market in the era of digital media. The researcher used the descriptive analytical approach; an electronic questionnaire form was designed as a tool for data collection. It was distributed to a simple random sample consisting of (40) individuals, representing (45%) of the total study population represented by (95) professors. The study concludes with a number of findings, most importantly are: the degree of effectiveness of the media curricula in Sudanese universities in light of the challenges and …

The Effectiveness Of Interactive Video In Developing Animation Production Skills For Educational Technology Students At Middle East University, Fadi Abdulraheem Odah Dr.

Middle East Journal of Communication Studies

This study deals with the effectiveness of interactive video in developing animation production skills among Educational Technology students at Middle East University. The researcher used semi-experimental mothod, where the research sample consisted of (40) students from Educational Technology students at the Faculty of Educational Siences, Middle East University. The sample consisted of two equal groups: a control group of (20) male and female students that were taught in the usual way at laboratories, and an experemental group of (20) students that were taught through interactive vide. The research tools consisted of an observation card to measure the performance. The results …