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Full-Text Articles in Business

2015-09-28-Wireless Technology May Help Make Driving Safer In Johnson City, University Marketing And Communications, East Tennessee State University Sep 2015

2015-09-28-Wireless Technology May Help Make Driving Safer In Johnson City, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-09-28-New Employees, University Marketing And Communications, East Tennessee State University Sep 2015

2015-09-28-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-09-28-Etsupollination Project, University Marketing And Communications, East Tennessee State University Sep 2015

2015-09-28-Etsupollination Project, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University Sep 2015

2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-09-24, Morehead State Board Of Regents Sep 2015

2015-09-24, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …


Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward Sep 2015

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Association Proceedings

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …


Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander Sep 2015

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …


The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting Sep 2015

The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting

Atlantic Marketing Association Proceedings

Many colleges and universities are focusing heavily on online learning (Holzweiss, Joyner, Fuller, Henderson, & Young 2014). Over sixty-six percent of higher education institutions report that online learning is an important part of their long term strategy (Allen & Seaman, 2014). Over seven million students took online courses at higher education institutions in 2012 (Baran & Correia 2014).

Demand for online classes is growing. Students are expecting more online teaching and universities are requesting that more classes be taught online. According to Hart (2014), online teaching has become almost expected at most universities.


Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows Sep 2015

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …


2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.