Business Commons^™

The Impact Of Using Imc On Costumers' Image For Jordanian Five Star Hotels, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

The Role Of Marketing Knowledge In Facing Marketing Crisis In Jordan Industrial Shareholding Companies, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

اتجاهات الإنفاق الاستثماري في كل من القطاعين العام والخاص وأثرهما في التنمية في, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Variational Formulation Of Hyperbolic Heat Conduction Problems Applying Laplace Transform Technique, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Destination Website Effectiveness – A Delphi-Based Emetric Approach – A Dms Perspective, Patrick Horan, Andrew Frew

Conference papers

This paper outlines the development and evaluation of a comprehensive set of eMetrics for measuring the effectiveness of a Destination Management Systems’ (DMS) websites from the perspective of small and medium-sized hotel enterprises. Ultimately, from a hotel’s viewpoint, website effectiveness depends on how well a site performs with respect to the related business goals. The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a …

Cultural Values Reflected In Arab And American Television Advertising, Morris Kalliny, Lance Gentry

Business and Information Technology Faculty Research & Creative Works

This study examines cultural values as reflected in U.S. And the Arab world television advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates and the United States were analyzed. Contrary to the common notion that the U.S. culture and the Arabic culture are vastly different, we found many similarities between the two cultures regarding TV advertising content and appeal. The findings contribute to the debate of standardization versus adaptation of international advertising.

Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry

Business and Information Technology Faculty Research & Creative Works

There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.

A Comparison Of Print Advertisements From Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates And The United States, Gilberto De Los Santos, Caroline Fisher, Salma Ghanem, Morris Kalliny, Anshu Saran

Business and Information Technology Faculty Research & Creative Works

This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.

Some Peer-To-Peer, Democratically And Voluntarily Produced Thoughts About 'The Wealth Of Networks: How Social Production Transforms Markets And Freedom,' By Yochai Benkler, Ann Bartow

Law Faculty Scholarship

In this review essay, Bartow concludes that The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler is a book well worth reading, but that Benkler still has a bit more work to do before his Grand Unifying Theory of Life, The Internet, and Everything is satisfactorily complete. It isn't enough to concede that the Internet won't benefit everyone. He needs to more thoroughly consider the ways in which the lives of poor people actually worsen when previously accessible information, goods and services are rendered less convenient or completely unattainable by their migration online. Additionally, the …

Best Practices For Implementing Agile Methods: A Guide For Department Of Defense Software Developers, Ann L. Fruhling, Alvin E. Tarrell

Information Systems and Quantitative Analysis Faculty Publications

Traditional plan-driven software development has been widely used in the government because it's considered to be less risky, more consistent, and structured. But there has been a shift from this approach to Agile methods which are more flexible, resulting in fast releases by working in an incremental fashion to adapt to the reality of the changing or unclear requirements.

This report describes the Agile software development philosophy, methods, and best practices in launching software design projects using the Agile approach. It is targeted to Defense Department software developers because they face broad challenges in creating enterprise-wide information systems, where Agile …

Predicting Crime Reporting With Decision Trees And The National Crime Victimization Survey, Gondy Leroy, Juliette Gutierrez '13

CGU Faculty Publications and Research

Crime reports are used by law enforcement to find criminals, prevent further violations, identify problems causing crimes and allocate government resources. Unfortunately, many crimes go unreported. This may lead to an incorrect crime picture and suboptimal responses to the existing situation. Our goal is to use a data mining approach to increase understanding of when crime is reported or not. An increased understanding could lead to new, more effective programs to fight crime or changes to existing programs. We use the National Crime Victimization Survey (NCVS) which comprises data collected from 45,000 households about incidents, victims, suspects and if the …

Revealing The Antecedents And Benefits Of Kms Use: An Exploratory Study In A Petroleum Company In Oman, Kamla Al-Busaidi '05, Lorne Olfman, Terry Ryan, Gondy Leroy

CGU Faculty Publications and Research

This pilot study aimed to explore technical and social antecedents and benefits of KMS use in a petroleum company in Oman. Data was collected through questionnaire given to KMS users. From the technical perspective, results uncovered that both knowledge utilizers and contributors were concerned about the system ease of use, speed and integration. Knowledge utilizers also valued knowledge richness in terms of relevancy and timeliness. From the social perspective, both knowledge utilizers and contributors considered time/availability as the major determinant of their behaviors. The results also suggested that knowledge utillizers valued the technical factors more than the social factors, whereas, …

Towards Efficient Computation Of Quality Bounded Solutions In Pomdps: Expected Value Approximation And Dynamic Disjunctive Beliefs, Pradeep Reddy Varakantham, Rajiv Maheswaran, Tapana Gupta, Milind Tambe

Research Collection School Of Computing and Information Systems

While POMDPs (partially observable markov decision problems) are a popular computational model with wide-ranging applications, the computational cost for optimal policy generation is prohibitive. Researchers are investigating ever-more efficient algorithms, yet many applications demand such algorithms bound any loss in policy quality when chasing efficiency. To address this challenge, we present two new techniques. The first approximates in the value space to obtain solutions efficiently for a pre-specified error bound. Unlike existing techniques, our technique guarantees the resulting policy will meet this bound. Furthermore, it does not require costly computations to determine the quality loss of the policy. Our second …

Value-At-Risk In It Services Contracts, Robert J. Kauffman, Ryan Sougstad

Research Collection School Of Computing and Information Systems

As information systems (IS) and technology solutions become increasingly service-driven, managers are faced with the task of choosing parameters such as service-levels, pricing, and contract duration. Information technology (IT) services vendors manage portfolios of contracts in which parameters, decided at inception, are often subject to future risks. The contract profit maximization decision may adversely affect the risk position of the firm's portfolio of services contracts. We propose a model to inform vendors on setting optimal parameters for IS contracts subject to acceptable levels of risk. The analytic model presented draws from IS economics research and the principles of value-at-risk (VaR) …

Performance Analysis Of Security Aspects In Uml Models, Dorin Bogdan Petriu, Dorina C. Petriu, C Murray Woodside, Jing Xiu, Toqeer A. Israr, Geri Georg, Robert B. France, James M. Bieman, Siv Holde Houmb, Jan Jurjens

Faculty Research & Creative Activity

The focus of the paper is on the analysis of performance effects of different security solutions modeled as aspects in UML. Aspect oriented modeling (AOM) allows software designers to isolate and separately address solutions for crosscutting concerns, which are defined as distinct UML aspect models, then are composed with the primary UML model of the system under development. For performance analysis we use techniques developed previously in the PUMA project, which take as input UML models annotated with the standard UML Profile for Schedulability, Performance and Time (SPT), and transform them first into Core Scenario Model (CSM) and then into …

Real-Time Supply Chain Control Via Multi-Agent Adjustable Autonomy, Hoong Chuin Lau, Lucas Agussurja, Ramesh Thangarajoo

Research Collection School Of Computing and Information Systems

Real-time supply chain management in a rapidly changing environment requires reactive and dynamic collaboration among participating entities. In this work, we model supply chain as a multi-agent system where agents are subject to an adjustable autonomy. The autonomy of an agent refers to its capability to make and influence decisions within a multi-agent system. Adjustable autonomy means changing the autonomy of the agents during runtime as a response to changes in the environment. In the context of a supply chain, different entities will have different autonomy levels and objective functions as the environment changes, and the goal is to design …

An Empirical Study Of The Sources Affecting E-Business Value Creation In Jordanian Banking Services Sector, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

The Translation Of Some Metaphorical Expressions In Shakespeare's Hamlet, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Assessment Of Thinking In Adult Learners, Darlene Eleanor Crone-Todd

Darlene Crone-Todd