Business Commons^™

Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services

WKU Archives Records

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Secondary Liability And The Fragmentation Of Digital Copyright Law, Jacqueline D. Lipton

Articles

The digital age brought many challenges for copyright law. While offering enticing new formats for the production and dissemination of copyright content, it also raised the specter of large scale digital piracy. Since the end of the 20th century, content industries have reeled to keep up with technological developments that offer significant promise as well as threats of large scale piracy. There has always been some tension between promoting innovation in content creation and promoting innovation in technologies that enable the enjoyment of copyright works, such as photocopiers, audio tape recorders, video tape recorders, and peer-to-peer file sharing systems. The …

Offering Rss Feeds: Does It Help To Gain Competitive Advantage?, Dan Ma

Research Collection School Of Computing and Information Systems

Nowadays, many Websites have adopted the really simple syndication (RSS) technology to deliver online content to visitors. In this paper, I build an analytical model to examine how the offering of RSS feeds impact the number of visitors, total traffic load, and profit of Websites in a competitive setting. I show that although RSS can always attract more visitors, it may reduce the Website's profit. Interestingly, in a competitive market there are cases that the RSS feeds hurt the offering Website but benefit the competing Website instead. The conditions under which these will happen are derived. I also study the …

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

Toward A Unified Theory Of Access To Local Telephone Systems, Daniel F. Spulber, Christopher S. Yoo

All Faculty Scholarship

One of the most distinctive developments in telecommunications policy over the past few decades has been the increasingly broad array of access requirements regulatory authorities have imposed on local telephone providers. In so doing, policymakers did not fully consider whether the justifications for regulating telecommunications remained valid. They also allowed each access regime to be governed by its own pricing methodology and set access prices in a way that treated each network component as if it existed in isolation. The result was a regulatory regime that was internally inconsistent, vulnerable to regulatory arbitrage, and unable to capture the interactions among …

The Enduring Lessons Of The Breakup Of At&T: A Twenty-Five Year Retrospective, Christopher S. Yoo

All Faculty Scholarship

On April 18-19, 2008, the University of Pennsylvania Law School hosted a landmark conference on “The Enduring Lessons of the Breakup of AT&T: A Twenty-Five Year Retrospective.” This conference was the first major event for Penn’s newly established Center for Technology, Innovation, and Competition, a research institute committed to promoting basic research into foundational frameworks that will shape the way policymakers think about technology-related issues in the future. The breakup of AT&T represents an ideal starting point for reexamining the major themes of telecommunications policy that have emerged over the past quarter century. The conference featured a keynote address by …

World Series Recap, Richard C. Crepeau

On Sport and Society

Now that the rain that lasted for forty hours and forty minutes has ended, a World Series winner has been determined, and Commissioner Selig has disembarked from his Ark, I want to say a few things about the series itself, as well as take a look at some of the “solutions” to the problems raised by the circumstances of Game Five.

Swingin' In The Rain, Richard C. Crepeau

On Sport and Society

Everybody talks about the weather but no one ever does anything about it.

The Rays' Makeover, Richard C. Crepeau

On Sport and Society

The success of the Tampa Bay Rays may seem to be quite remarkable to the baseball world, but it can only be fully appreciated if you have some idea of how truly dreadful this team and this franchise has been over the past decade. Everything associated with or touched by it was a disaster on a scale that is difficult to wrap your mind around.

The Cubs' Postseason Exit, Richard C. Crepeau

On Sport and Society

It has been a brutal week as Americans have watched helplessly as the stock market went into freefall. Those with 401K’s tried to joke about not retiring until they’re in their eighties. Pensions were drying up. Bailout and rescue plans were passed without any impact. No one really seemed to have any idea of how to stop the hemorrhaging. The entire country was beginning to resemble a deer caught in the headlights.

Baseball's September And Postseason, Richard C. Crepeau

On Sport and Society

It is difficult to think of any sport that could provide more than baseball has delivered over the past six months. Sure fire winners have tanked. Big payroll teams have missed the playoffs. Small payroll teams have gone to the wire and beyond. Improbable scenarios driven by individual stars have developed over the last six weeks in Milwaukee and Los Angeles. A dismal team playing in a dismal ballpark has gone from last to first passing the two most powerful teams in the American League. Two ballparks with substantial histories in New York have closed as both of their occupants …

New Media, Branding And Global Sports Sponsorship, James Santomier

WCBT Faculty Publications

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.

The Effect Of Telework, Priscilla Arling

Scholarship and Professional Work - Business

Priscilla Arling's letter to the editor of "Computerworld".

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Silly Season Miscellany, Richard C. Crepeau

On Sport and Society

Ohio State Football Inc. announced that Jim Tressel will be getting a raise of over $1M to $3.5M next year. That was before he went out and hammered the formidable Youngstown State Football Inc. on Saturday, 43-0. Certainly this drubbing will require another raise this week or next.

Do Online Reviews Affect Product Sales? The Role Of Reviewer Characteristics And Temporal Effects, Nan Hu, Ling Liu, Jennifer Zhang

Research Collection School Of Computing and Information Systems

Online product reviews provided by consumers who previously purchased products have become a major information source for consumers and marketers regarding product quality. This study extends previous research by conducting a more compelling test of the effect of online reviews on sales. In particular, we consider both quantitative and qualitative aspects of online reviews, such as reviewer quality, reviewer exposure, product coverage, and temporal effects. Using transaction cost economics and uncertainty reduction theories, this study adopts a portfolio approach to assess the effectiveness of the online review market. We show that consumers understand the value difference between favorable news and …

Network Neutrality, Consumers, And Innovation, Christopher S. Yoo

All Faculty Scholarship

In this Article, Professor Christopher Yoo directly engages claims that mandating network neutrality is essential to protect consumers and to promote innovation on the Internet. It begins by analyzing the forces that are placing pressure on the basic network architecture to evolve, such as the emergence of Internet video and peer-to-peer architectures and the increasing heterogeneity in business relationships and transmission technologies. It then draws on the insights of demand-side price discrimination (such as Ramsey pricing) and the two-sided markets, as well as the economics of product differentiation and congestion, to show how deviating from network neutrality can benefit consumers, …

The Beijing Olympics, Richard C. Crepeau

On Sport and Society

The Olympics in Beijing has been a great disappointment. No one has collapsed into a coughing fit from the air pollution. This seemed a certainty from all the reports leading up to the opening of what are so quaintly termed “the games.” The American cyclists who arrived in the Beijing Airport wearing face masks seemed to have made it through the opening ceremonies without contracting “black lung” or suffering a terminal case of “ring around the collar.” I feel I have been let down yet again by the press.

Uggla's Ugly Adventure: The All-Star Game, Richard C. Crepeau

On Sport and Society

Some will remember it as Uggla’s Ugly Adventure. Others will remember it for its record length in both innings and time. Some will remember it as nearly replicating the game of 2002 in Milwaukee when the managers ran out of players and someone (the Commissioner) had the good sense to stop the game. That was the infamous tie. Tuesday night it was beginning to look as though another tie, the third in All-Star History, was in the offing. In fact it was probably only an inning away.

The Cubs And The Rays, Richard C. Crepeau

On Sport and Society

We have arrived at that moment in mid-summer when baseball takes a break for the All-Star Game. I read the other day that Wednesday will be the only day of the year in which there is not a major professional sporting event taking place in the United States. That is a fact worth some thought and contemplation and may lead to some conclusions about overkill and saturation. Rather than that, I would like to make a few observations about the current baseball season which I have found to be strange and maybe even portentous.

Williams Vs. Williams, Federer Vs. Nadal, Richard C. Crepeau

On Sport and Society

It was a magnificent tennis match. Two evenly matched players, who admired each other’s game, competed as they had done many times before. It turned out to be the best tennis match that each had ever played against the other, and it was on the Centre Court of the All England Club for the Championship at Wimbledon.

The Death Of Jules Tygiel, Richard C. Crepeau

On Sport and Society

Yesterday the long and courageous struggle of Jules Tygiel ended. For the last several years Jules has been battling cancer with considerable success against high odds. In the past several weeks the options for treatment began to close down, and from his last health update two weeks ago it was clear that the battle was coming to its tragic conclusion.

Employee Development Using Webct Vista, Jennifer Link Jones

E-JASL 1999-2009 (Volumes 1-10)

Abstract

In an effort to make required training easily available to academic library employees, the author used the campus course management system (CMS), WebCT Vista, to create online learning modules for the library. Also discussed are general benefits of online learning, the technology competencies that prompted the development of the learning modules, and the design and components of the learning modules.

Strategic Management Of Crises, Christine G. Springer

Public Policy and Leadership Faculty Publications

The article discusses the duties and responsibilities of managers in assessing workplace threats. Managers should care when someone causes harm in the workplace. It is a duty of the managers to warn through a collaborative discussion about the advantages or drawbacks in a small group meeting. It is also an obligation of managers to act when an employee indicates that he or she is being harassed or threatened.

Big Brown And The Troubled State Of Racing, Richard C. Crepeau

On Sport and Society

Big Brown's victory at The Preakness yesterday has set the stage for a possible Triple Crown winner. At Belmont Park on June 7, and in the three weeks leading up to it, there will be much excitement and speculation in anticipation of Big Brown's big race. Ten horses have made it to this stage over the past three decades only to fall short at the Belmont Stakes. Nearly all of these ten, and now Big Brown, were felt to have an excellent chance to join the elite group of Triple Crown winners.

Annika Sorenstam And Justine Henin, Richard C. Crepeau

On Sport and Society

I have been trying to remember a time when two players who dominated their sport retired within a day of one another. Two of the most significant people in sport have walked away well before time demanded. In the case of Justine Henin the fact that she is only 25 adds to the surprise, while even with Annika Sorenstam at age 37 it seems as if she is leaving early.

The Draft, New Bowls, Army, And Sportsmanship, Richard C. Crepeau

On Sport and Society

This is always a difficult time of year for me. I am never sure which leaves me with a greater numbness of the brain, the NFL Draft or grading final exams. This is a question that will have to be resolved by greater minds than mine, particularly in my current mental state.

Ncaa Greed And West Point Football Favoritism, Richard C. Crepeau

On Sport and Society

When dealing with the NCAA you can be certain that there will never be a shortage of hypocrisy. As March Madness gives way to April Sadness two wonderful examples came flying out of the NCAA cupboard.

Back To Basics: Reviving Ethical Practice In Library Management, Suzanne Milton

E-JASL 1999-2009 (Volumes 1-10)

Abstract

This paper examines the last twenty years of literature on the subject of organizational ethics. It reflects on the cultural tide and reasserts the need for establishing core values as a basis for management practice. It concludes with steps towards achieving a viable organization.