Business Commons^™

Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Displaying Success: Lindenwood Hosts Annual Student Academic Showcase, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Lindenwood's Online Graphic Design Program Ranked No. 1 By Techguide, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

May 2024 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Baily Shumaker Receives Prestigious Richard S. And Nelle Dabney Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Honoring A Legacy: Alumna Gives Back In Memory Of Professor Grant Hargate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Academic Success: Lindenwood Announces 2024 Faculty Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Shing Bright: Lindenwood Announces 2024 Staff Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Financial Impact Of Health And Wellness, Owen Williams, Walter Fulton, Chad Vaughn, Keaton Spiegel

ENGL 1102 Showcase

This group anthology takes a deeper look into the cross section of health & wellness and business & finance sectors.

2024 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2024.

Lindenwood Offers Smooth Transfer Pathway For Fontbonne Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Exploring The Effect Of Logos With Animals, Can Trinh

Association of Marketing Theory and Practice Proceedings 2024

Even though the use of logos that feature animals is prevalent (e.g., Porsche, Lamborghini, Hollister), there is a scant number of empirical works that examine the effect of such logos on marketing outcomes. This research represents a pioneering attempt to address this critical theoretical gap. We propose that logos that feature animals (i.e., animal logos) can influence product perceptions. Empirical evidence from two studies supports our propositions. The findings provide meaningful implications for both theory and practice.

Beyond The Pitch: Exploring The Process Of Entrepreneurial Sales Communication, Gracemarie Mike Fillenwarth, Emily Nolan

College of Communication & Creative Arts Faculty Scholarship

No abstract provided.

Lindenwood Student Team Placed Second At 2024 Cfa Institute Research Challenge, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Scoring Success: Aidan Byrnes Composes Music For Shakespeare's 'The Winter's Tale', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leaders Of Tomorrow: Students Participate In Missouri Governor's Leadership Forum, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Yi Luo, Bond Benton

School of Communication and Media Scholarship and Creative Works

This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.

While the Shamrock Shake …

National Taiwan University Becomes Global Exchange Partner, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bruce Hornsby And Ymusic To Perform At Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Engineering Together: Lindenwood And Washu Form Dual Degree Agreement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.

The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong

Research Collection School of Social Sciences

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …

Trip Of A Lifetime: Lindenwood's Jack Gietl Awarded Gilman Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Introduces New Ai-Centered Programs And Degrees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.