Business Commons^™

Women In Formula 1 - A Social Media Campaign Designed To Promote F1 Academy, Madisen K. Michel

Global Strategic Communications Student Work

This social media campaign is designed to promote F1 Academy; an all female racing series backed by Formula 1. The goal is to use media to encourage young girls and women to know they can achieve anything they put their minds to.

Communicating Business, Singapore Management University

Perspectives@SMU

Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business

A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study aims to conduct a systematic literature review of research in the field of Information Technology Capital and Performance with data from all international research publications. The data obtained in this study amounted to 113 academic documents published from 1994 to 2020 globally. Research has discussed a lot about the causal relationship between information technology capital and company performance, the results of empirical studies vary to some extent with the exception of Information Technology business partnerships which are referred to as Information Technology business and strategic alignment. To that end, strategic alignment has emerged as one of the most …

Wabi-Sabi As A Way Of Life In The Japanese Employment System: Multilateral Connections, Relativity, And Duality, Kanji Kitamura

School of Business: Faculty Publications and Other Works

Wabi-sabi is a Japanese concept traditionally described as a type of beauty that conveys the philosophical values of imperfection, incompleteness, and impermanence. Going beyond the traditional interpretation of the concept, this chapter attempts to discover wabi-sabi as a way of life in Japanese corporate settings. This chapter first revisits the concept of wabi-sabi and the system of lifetime employment, positioning them as intrinsically linked systems. To contextualize employment practice, it examines the tool of a job description and the system of job rotation as attributes of employment practice. The findings reveal the existence of wabi-sabi as a way of life …

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …

Clues From Networked Readiness Index: Business Imperatives And Challenges, Florenz C. Tugas

Center for Business Research and Development

In May 2016, President Benigno Aquino III signed into law Republic Act (RA) No. 10844 creating the Department of Information and Communications Technology (DICT). According to the new law, the newly-created department is mandated to formulate and implement policies that will promote the development and use of ICT, establish a free internet service that can be accessed in government offices and public areas, and protect the rights and welfare of consumers and business users to privacy, security and confidentiality in matters relating to ICT, among others (Alvarez, 2016).

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

The Ceo Branding Mix, Marc Fetscherin

Faculty Publications

What do Donald Trump, Mark Zuckerberg, Oprah Winfrey, Richard Branson and Jeff Bezos have in common? They are not only CEOs and living icons of the brands they created but also brands themselves. There are many reasons why CEOs today get more attention than in the past. When the media are looking for a business story they often turn to CEOs or founders. Some companies are larger than countries in terms of number of citizens or employees or in revenue. For example, Walmart has about 2.2 million employees, comparable to the population of Qatar, Namibia, or Slovenia, and its revenues …

The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho

Faculty Publications

Purpose - This paper aims to investigate the effect of product category on consumer brand relationships. Design/methodology/approach - Based on a total of 800 consumers, respondents evaluated their relationship with their favorite brand in one of the four product categories studied (soft drink, mobile phone, shoes, cars). EFA, subsequent CFA, SEM and ANOVA were used to assess these relationships and the product category effect. Findings - The authors find that brand love positively influences brand loyalty and both, influence positively WOM and purchase intention. Looking at the directionality of these relationships, the results show no product category differences. However, the …

The Value Of Foreign Languages In Business Communication, Racquel Moreau

MBA Student Scholarship

There are several factors that a company considers when deciding to operate in an international territory or with a foreign company. Factors such as language and culture greatly affect the success of business. Being able to effectively communicate ideas and strategies can be challenging in a new business environment. Determining the importance of language by a company is crucial to its success. Studying another language helps to understand the culture of the studied language which will assist in a corporation’s decision making process. English is a popular language in conducting business; however, communicating in other languages is gaining popularity. The …

Subsidiary Ambidexterity: A New Lens Through Which Subsidiary Bargaining Power Can Be Examined?, Marty Reilly, Pamela Sharkey Scott

Conference Papers

The ability of an organisation to adapt and evolve in accordance with external change is frequently cited as a path to sustainability and longevity of operations. The manner in which change, transformation and adaption manifests itself within an organisation continues to prompt research across a wide and varying array of disciplines. Of particular interest in terms of organisational change is capability development as a vehicle for transformation. If real transformation is to occur the organisation must go beyond incremental change in extending and modifying the ways in which it operates (Helfat et al. 2007). Capability development as a driver for …

Westwood Interior Company Limited Brand Identity Project, Peter Dee

Other resources

Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.

Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.

Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com

The Blinds Shop Company Limited Brand Identity Project, Peter Dee

Other resources

The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.

The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …

Volume 1, Liberty University

Liberty Business Review

No abstract provided.

Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee

Other resources

Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.

Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.

Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging …