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Full-Text Articles in Business
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Electronic Theses and Dissertations
The recognition and acknowledgement of how personal purchasing decisions affect the environment may increase the desire to buy products advertised as "environmentally-friendly." Effective and credible advertising and marketing of products deemed ecologically sound, as well as, the specific environmental qualities embodied by such products presumably weighs on the effectiveness of environmentally conscious shopping. To that end, consumers are unable to fully utilize purchase power as a means of protecting the environment if they are unaware that such options exist. The public's apparent willingness to use its purchasing power as a means to protect the environment provides an opportunity for manufacturers …
Certification And Labeling Of Forest Products: Will It Lead To More Environmentally Benign Forestry In Maine?, Mario F. Teisl, Stephanie Peavey, Kelly O’Brien
Certification And Labeling Of Forest Products: Will It Lead To More Environmentally Benign Forestry In Maine?, Mario F. Teisl, Stephanie Peavey, Kelly O’Brien
Maine Policy Review
From a supply and demand point of view, the trend toward forest-products certification appears simple: some retail consumers may prefer to buy products from forests managed in an environmentally sound way while some forest owners may be willing to alter their management practices in order to sell to these consumers. However, as the authors indicate, the issue of communicating to consumers the degree of “environmental good” being purchased can be complicated and may be a factor affecting the long-term success of certification programs. The authors present the results of a recent survey that assessed the use of two types of …