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Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien

Electronic Theses and Dissertations

The recognition and acknowledgement of how personal purchasing decisions affect the environment may increase the desire to buy products advertised as "environmentally-friendly." Effective and credible advertising and marketing of products deemed ecologically sound, as well as, the specific environmental qualities embodied by such products presumably weighs on the effectiveness of environmentally conscious shopping. To that end, consumers are unable to fully utilize purchase power as a means of protecting the environment if they are unaware that such options exist. The public's apparent willingness to use its purchasing power as a means to protect the environment provides an opportunity for manufacturers …