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Articles 1 - 30 of 83
Full-Text Articles in Business
The Importance Of A Checkmark: An Investigation Into The Perceptions Of Social Media Verification And Its Effects On Consumer Trust, Jazlyn Dumas
Honors College
Media giants, among them Facebook, Instagram and Twitter, support verified accounts. Verification, denoted by a blue checkmark badge visible in search and on one’s profile, is ostensibly a way of confirming one’s identity, yet only accounts with large followings are awarded verification status by the platform. This research investigates the perception of verification in the context of paid partnerships with social media influencers, a topic relatively absent from the literature despite the billions of dollars spent on influencer partnerships. Verified influencers cost more, therefore, this research could allow brands to capitalize their ad return if they are made aware of …
Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens
Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens
Honors College
This thesis investigates two companies whose products offerings are alike, yet their branding via the Facebook platform is different. Throughout this thesis, there will be research gathered from organic Facebook posts between the two companies’ brand pages on the Facebook Platform. The research consists of total reactions as well as comments on a per post basis for various posts throughout September of 2018 and 2019. The raw data that this thesis will be using will be positive emotionality scores from LIWC1 (after comments are entered and run through the software) as well as the total number of reactions (likes, loves, …
End Matter, Maine Historical Society
End Matter, Maine Historical Society
End Matter Vol. 51, No. 2, Maine Historical Society
End Matter Vol. 51, No. 2, Maine Historical Society
Maine History
Leave a Legacy for Maine History
End Matter Vol. 51, No. 1, Maine Historical Society
End Matter Vol. 51, No. 1, Maine Historical Society
Maine History
Leave a Legacy for Maine History
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Electronic Theses and Dissertations
The recognition and acknowledgement of how personal purchasing decisions affect the environment may increase the desire to buy products advertised as "environmentally-friendly." Effective and credible advertising and marketing of products deemed ecologically sound, as well as, the specific environmental qualities embodied by such products presumably weighs on the effectiveness of environmentally conscious shopping. To that end, consumers are unable to fully utilize purchase power as a means of protecting the environment if they are unaware that such options exist. The public's apparent willingness to use its purchasing power as a means to protect the environment provides an opportunity for manufacturers …
Certification And Labeling Of Forest Products: Will It Lead To More Environmentally Benign Forestry In Maine?, Mario F. Teisl, Stephanie Peavey, Kelly O’Brien
Certification And Labeling Of Forest Products: Will It Lead To More Environmentally Benign Forestry In Maine?, Mario F. Teisl, Stephanie Peavey, Kelly O’Brien
Maine Policy Review
From a supply and demand point of view, the trend toward forest-products certification appears simple: some retail consumers may prefer to buy products from forests managed in an environmentally sound way while some forest owners may be willing to alter their management practices in order to sell to these consumers. However, as the authors indicate, the issue of communicating to consumers the degree of “environmental good” being purchased can be complicated and may be a factor affecting the long-term success of certification programs. The authors present the results of a recent survey that assessed the use of two types of …
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