Spanish and Portuguese Language and Literature Commons^™

Tuteo O Ustedeo: Un Estudio De Las Formas De Tratamiento En Las Publicidades De Escaparates / Tutoiement Ou Vouvoiement: Une Etude Des Formes D'Adresse Dans Les Publicités Des Vitrines, Charlotte M. Klein

Senior Independent Study Theses

In both French and Spanish, there exist two pronouns of the second person singular form of address: tu/vous and tú/usted, respectively. While the first of each pair is typically considered the ‘informal’ pronoun of address, the second is more ‘formal’, creating a complicated distinction that every person must resolve when speaking. This project analyzes the difficulty of choosing between the two forms of address through the lens of politeness theory, emphasizing the concepts of solidarity and power as well as other important factors that contribute to this complex decision. To show how the pronouns are …