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Articles 91 - 120 of 139
Full-Text Articles in South and Southeast Asian Languages and Societies
Diplomasi Publik Rusia Di Indonesia: Pendekatan, Aktor, Dan Instrumen, Reynaldo De Archellie
Diplomasi Publik Rusia Di Indonesia: Pendekatan, Aktor, Dan Instrumen, Reynaldo De Archellie
Multikultura
Komunikasi antarnegara dan antara negara dengan publik di negara lain diperlukan untuk mengkomunikasikan tujuan-tujuan politik luar negeri sebuah negara. Diplomasi publik merupakan instrumen kunci diplomasi yang digunakan sebuah negara untuk membangun opini publik di negara asing dengan cara menjelaskan konteks kebijakan dalam dan luar negeri yang telah diputuskan. Perubahan sosial secara global, seperti demokratisasi, globalisasi, dan revolusi teknologi information telah melahirkan pendekatan diplomasi publik baru/new public diplomacy yang ditandai dengan pendekatan multi-aktor dan formasi hubungan antaraktor melalui aktivitas dialogis dan berjaringan. Rusia sebagai negara great power berusaha memanfaatkan globalisasi dan kemajuan teknologi informasi untuk membuat dirinya diterima secara luas oleh …
Krisis Pariwisata Olahraga Jepang: Olimpiade 2020 Dan Pandemi Covid-19, Fiqih Rusdy Zulkarnain, Didit Dwi Subagio
Krisis Pariwisata Olahraga Jepang: Olimpiade 2020 Dan Pandemi Covid-19, Fiqih Rusdy Zulkarnain, Didit Dwi Subagio
Multikultura
Pada tahun 2013 International Olympic Committee (IOC) telah menetapkan Tokyo sebagai tuan rumah Olimpiade 2020. Tiga tahun kemudian Bank of Japan merilis laporan penelitian yang memproyeksikan pertumbuhan pariwisata Jepang pada tahun 2020. Namun laporan tersebut berbeda jauh dari proyeksinya, hal tersebut dikarenakan adanya pandemi COVID-19 yang menghancurkan sektor pariwisata dan pariwisata terkait olimpiade di Jepang. Penelitian ini membahas mengenai krisis pariwisata dan dampak yang ditimbulkan akibat adanya pandemi COVID-19, khususnya pada pariwisata terkait Olimpiade Tokyo 2020. Penelitian ini menggunakan metode kuantitatif dan analisis deskriptif yakni dengan membandingkan data jumlah wisatawan asing dan pengeluaran wisatawan asing sebelum dan saat pandemi COVID-19 …
Analisis Semiotika Anggota Keluarga Dalam Iklan Natal Supermarket Di Belanda: Plus (2018), Jumbo (2019), Dan Albert Heijn (2019), Gabrielle Ratri Nurityasari, Fajar Muhammad Muhammad Nugraha
Analisis Semiotika Anggota Keluarga Dalam Iklan Natal Supermarket Di Belanda: Plus (2018), Jumbo (2019), Dan Albert Heijn (2019), Gabrielle Ratri Nurityasari, Fajar Muhammad Muhammad Nugraha
Multikultura
Penelitian ini membahas peran anggota keluarga di Belanda yang terdapat pada iklan natal supermarket PLUS (2018), JUMBO (2019), dan Albert Heijn (2019). Tujuan dari penelitian ini adalah untuk mengidentifikasi peran ayah, ibu, dan anak dalam keluarga Belanda. Penelitian ini menggunakan teori semiotika Roland Barthes. Agar fokus penelitian ini terjaga, maka adegan pada iklan yang dianalisis hanya yang menunjukkan sosok ayah, ibu, dan anak. Untuk mengidentifikasi mitos yang terdapat pada adegan mengenai peran ayah, ibu, dan anak, adegan-adegan tersebut melewati proses analisis makna denotasi dan konotasi. Hasil dari penelitian ini adalah ketiga iklan tersebut mencerminkan keadaan keluarga Belanda saat ini. Ayah …
Sub-Kultur Punk Dengan Kritik Sosial Politiknya Di Masa Federasi Rusia, Riski Ramadan, Mina Elfira
Sub-Kultur Punk Dengan Kritik Sosial Politiknya Di Masa Federasi Rusia, Riski Ramadan, Mina Elfira
Multikultura
Penelitian ini membahas tentang bentuk sub-kultur punk yang ada di Federasi Rusia dengan menganalisis karya-karya pelaku sub-kultur pun di situs berbagi video youtube.com. Metode penelitian yang digunakan adalah metode deskriptif analisis dan studi pustaka. Melengkapi penelitian terdahulu mengenai sub-kultur punk di Rusia serta perbedaanya dengan punk di barat (Gololobov, 2014. Hebdige, 1979.), penelitian ini bertujuan untuk menjabarkan fenomena sub-kultur punk yang ada di Rusia dan apa yang melatarbelakangi mereka untuk membentuk sub-kultur punk itu dengan teori youth subculture oleh John Clarke. Hasil penelitian ini menunjukkan bahwa dalam tanggapan pemerintah
Penataan Halaman Percandian Buddha Di Jawa Tengah, Yohann Marshel Firstman Sihombing, Agus Aris Munandar
Penataan Halaman Percandian Buddha Di Jawa Tengah, Yohann Marshel Firstman Sihombing, Agus Aris Munandar
Multikultura
Penelitian yang dilakukan terhadap penataan halaman percandian Buddha di Jawa Tengah bertujuan untuk mengetahui bentuk-bentuk penataan halaman dengan memperhatikan karakteristik yang terdapat pada halaman percandian Buddha di Jawa Tengah. Pendirian percandian Buddha di Jawa Tengah diketahui berkaitan dengan Dinasti Śailendra yang bercorak Buddhis dan berkuasa pada abad VIII-X Masehi. Percandian ini berfungsi sebagai tempat dilakukannya ritus upacara bagi umat pemeluk agama ataupun didirikan bagi kaum agamawan sebagai vihara. Fungsi yang demikian berkenaan dengan ragam bentuk penataan halaman pada masing-masing percandian Buddha di Jawa Tengah. Metode yang digunakan dalam penelitian ini adalah metode klasifikasi berdasarkan variabel yang terdapat pada halaman percandian …
Diplomasi Rusia Dalam Kasus Kecelakaan Pesawat Boeing 777-200er Milik Malaysia: Manuver Kontrapropaganda, Adonia Oktagrasya, Ahmad Fahrurodji
Diplomasi Rusia Dalam Kasus Kecelakaan Pesawat Boeing 777-200er Milik Malaysia: Manuver Kontrapropaganda, Adonia Oktagrasya, Ahmad Fahrurodji
Multikultura
Artikel ini menganalisis langkah diplomasi Rusia terhadap propaganda Ukraina tentang keterlibatan Rusia dalam kecelakaan pesawat Boeing 777-200ER milik Malaysia di Donetsk, Ukraina pada tahun 2014. Fokus penelitian ini adalah upaya kontrapropaganda Kementerian Luar Negeri Federasi Rusia yang mewakili suara pemerintah Rusia untuk membantah tudingan Ukraina terhadap Rusia. Tujuan artikel ini adalah menganalisi implementasi kontrapropaganda Rusia melalui pidato Lukashevich tentang kecelakaan pesawat Boeing 777-200ER pada tahun 2014 sebagai sebuah manuver diplomasi.. Penelitian ini menggunakan metode analisis wacana kritis Norman Fairclough dengan tiga dimensi model, yakni analisis teks, praktik wacana, dan praktik sosial. Manuver kontrapropaganda yang dilakukan Rusia dalam pidato ini dianalisis …
Proses Penyusutan Arsip Di Unit Record Center Pt Kereta Api Indonesia (Persero), Dinda Rezzki Putri Utami, Ike Iswary Lawanda
Proses Penyusutan Arsip Di Unit Record Center Pt Kereta Api Indonesia (Persero), Dinda Rezzki Putri Utami, Ike Iswary Lawanda
Multikultura
Penelitian ini mengenai proses penyusutan arsip di unit record center PT Kereta Api Indonesia (Persero). Tujuan dari penelitian ini untuk menggambarkan proses penyusutan arsip yang dilakukan oleh unit record center PT Kereta Api Indonesia (Persero) sesuai dengan standar prosedur kerja yang melibatkan pihak – pihak terkait yaitu pencipta, pengelola record center, dan pimpinan pusat. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan responden berjumlah 5 orang yang termasuk dalam kategori orang – orang yang terlibat dalam penyusutan arsip. Hasil penelitian ini menunjukkan proses penyusutan arsip di unit record center PT Kereta Api Indonesia (Persero) berjalan sesuai dengan peraturan …
Woman, In Parts, Noelle Leslie Dela Cruz
Woman, In Parts, Noelle Leslie Dela Cruz
Akda: The Asian Journal of Literature, Culture, Performance
In this essay, the text of a craft lecture presented for the Bienvenido Santos Creative Writing Center, I discuss the interrelationship between gender and poetry. I present a close-reading of “Dreamweavers” by Marjorie Evasco, followed by a recital and critical description of five of my own poems. These are organized around specific body parts, by way of critical engagement with the association between femininity and the body.
The Writing Of State Of Happiness: Writing The Archipelago, Clarissa V. Militante
The Writing Of State Of Happiness: Writing The Archipelago, Clarissa V. Militante
Akda: The Asian Journal of Literature, Culture, Performance
A novelist’s main task is to re-imagine and re-present worlds, re-construct time and space, create new novel forms. But there are three things that a novelist resists as much as they can. A novelist would rather not talk about their own work, as it should not be upon them to interpret what they wrote. For this writer, it should be intentions, not meanings, that should matter. Second, to tell the story of how one began and wrote their novel is also something to be avoided if one can, unless as Umberto Eco said it could help enlighten others in terms …
Lesbian-Essaying Through Textual In(Ter)Ventions In Memoir, Jhoanna Lynn B. Cruz
Lesbian-Essaying Through Textual In(Ter)Ventions In Memoir, Jhoanna Lynn B. Cruz
Akda: The Asian Journal of Literature, Culture, Performance
In this exegetical essay, I show how I have deployed linguistic and non-linguistic strategies in the writing of my memoir in order to make my lesbian identity as a writer visible on the page without explicitly stating it. Using the theoretical ideas of Teresa de Lauretis and Nicole Brossard, I assert that a non-conventional approach to the writing of memoir is how a lesbian writer can challenge heteronormative writing standards, particularly in the Philippine literary system, within which I had allowed myself to be molded in my past writing practice. Some of these textual in(ter)ventions—both inventions and interventions—are narrative structure, …
Womanunulat: Popular Critical Writing As Performance, Katrina Stuart Santiago
Womanunulat: Popular Critical Writing As Performance, Katrina Stuart Santiago
Akda: The Asian Journal of Literature, Culture, Performance
This essay discusses the exclusionary principles of the literary establishment in the Philippines using the lens of labor, given critical writing as practice, and gender as performance. It maps out a personal and professional history of writing that is intricately tied to the various voices of other women writing, across different forms, and throughout Philippine history, where women have shown that at the heart of this practice, and at the core of this performance, is freedom.
Precarity And Motherhood In Philippine Trans Cinema, Mikee Inton-Campbell
Precarity And Motherhood In Philippine Trans Cinema, Mikee Inton-Campbell
Akda: The Asian Journal of Literature, Culture, Performance
In this short essay, I reflect on representations and themes in trans cinema in the Philippines. I examine the emerging and intersecting themes of precarity and motherhood in two recent films –Rod Singh’s Mamu and a Mother too (2018), and Isabel Sandoval’s Lingua Franca (2020). I look at how economic and social precarity tends to pervade the lives of trans women, and how transness itself becomes a form of precarity under the legal system’s lack of accommodation to trans rights. I also examine trans motherhood and make the argument that while it destabilizes biology as the root of motherhood, it …
Bi-Phasic Dissonance In Some Pinoy Boys’ Love Series, Gary C. Devilles
Bi-Phasic Dissonance In Some Pinoy Boys’ Love Series, Gary C. Devilles
Akda: The Asian Journal of Literature, Culture, Performance
The growing fascination with Pinoy Boy’s Love (BL) series, such as Gameboys, Hello Stranger, and Quaranthings can be construed as part of the long struggle of LGBTQI community for more inclusivity as most of its fans were also fans of Thai Boy’s Love series called “lakhon,” according to scholar Thomas Baudinette who studied that Pinoy fan sites actively appropriate or “creatively misread” these series. My paper now would like to follow up on the efficacy of these reparative readings in Pinoy BL series, if the creative misreading in Thai BL series can be carried over to their Pinoy …
Ang Boys’ Love Bílang Papausbong Na Telebiswalidad (Boys’ Love As Emerging Televisuality), Louie Jon A. Sánchez
Ang Boys’ Love Bílang Papausbong Na Telebiswalidad (Boys’ Love As Emerging Televisuality), Louie Jon A. Sánchez
Akda: The Asian Journal of Literature, Culture, Performance
Sa sanaysay na ito, pinahahalagahan ang sandali ng pag-usbong ng mga boys’ love webserye sa panahon ng pandemya. Sinusulit nito ang telebiswal na penomeno sa pamamagitan ng pahapyaw na pag-uugat sa mga minumulang tradisyon o impluwensiya; sa pagsasakonteksto ng paglaganap nito; sa pangkabuuang pagbása sa nagkakaisang salaysay ng mga serye; at sa pagtukoy sa mga transgresyong tinutupad nito sa anyo at kagawian ng panonood ng teleserye, at sa pangkalahatan, sa telebisyong patuloy na umaagapay sa mga hámon at pagbabago ng kalakaran. Sa kasaysayan ng teleserye at ng telebisyong Filipino, pinangangatwiranang mahalaga ang sandali ng BL sa gitna ng pandemya dahil …
Cseas Weekly Bulletin (January 25, 2022), Center For Southeast Asian Studies
Cseas Weekly Bulletin (January 25, 2022), Center For Southeast Asian Studies
CSEAS Bulletin
No abstract provided.
Cseas Weekly Bulletin (January 18, 2022), Center For Southeast Asian Studies
Cseas Weekly Bulletin (January 18, 2022), Center For Southeast Asian Studies
CSEAS Bulletin
No abstract provided.
Tropical Materialisms: Toward Decolonial Poetics, Practices And Possibilities, Christian Jil R. Benitez, Anita Lundberg
Tropical Materialisms: Toward Decolonial Poetics, Practices And Possibilities, Christian Jil R. Benitez, Anita Lundberg
Filipino Faculty Publications
Tropical Materialisms concur on at least three things: humans are always entangled with non-human/material agents; such entanglement is necessary for any creative act to take place; and these same entanglements allow us to interrogate and re-evaluate preconceived notions about the world. This Special Issue aligns itself with the fields of new materialism and posthumanism. What is particularly exciting is the opportunity to rearticulate these fields in tropical terms, that is, with scholarly and creative practices from and about the tropical world. This focus is crucial given that current scholarship in new materialism and posthumanism predominantly comes from European temperate contexts …
Arrivals, Conflict & Transformation In Maritime Southeast Asia, 1400s-1800s, Fernando A. Santiago Jr., Jose Victor Z. Torres, Ian Christopher B. Alfonso
Arrivals, Conflict & Transformation In Maritime Southeast Asia, 1400s-1800s, Fernando A. Santiago Jr., Jose Victor Z. Torres, Ian Christopher B. Alfonso
Southeast Asia Research Center and Hub (SEARCH)
No abstract provided.
Bagay: Articulating A New Materialism From The Philippine Tropics, Christian Jil R. Benitez
Bagay: Articulating A New Materialism From The Philippine Tropics, Christian Jil R. Benitez
Filipino Faculty Publications
Keeping in time with the new materialist turn that aspires to respond to the common disregard to matter in Euro-Western tradition of thought while at the same time insisting the imperative to decolonize such turn, this essay attempts to articulate a Philippine rendition of new materialism, through the notion of bagay, nominated here as a thing whose materiality is intuited to be appropriately determinable concerning a particular moment. This attempt is extended through turning to Bagay poetry, “a concept, a proposition” (Lumbera 2005, 136) from the 1960s toward a Philippine poetics that is most attuned to the concreteness of …
Tropical Faustian: Nick Joaquin’S Spenglerian Imagining Of Colonial History In The Post-Authoritarian Philippines, Hidde Van Der Wall
Tropical Faustian: Nick Joaquin’S Spenglerian Imagining Of Colonial History In The Post-Authoritarian Philippines, Hidde Van Der Wall
Fine Arts Department Faculty Publications
This article discusses how Philippine writer Nick Joaquin applied the ideas of Oswald Spengler in his historiography; notably the collection Culture and History (1988); his contribution to the post- authoritarian renegotiation of a national history fraught with colonial conflict and loss. This article argues that Joaquin adapted Spengler’s ideas; proposing the presence of a “Faustian” Filipino soul formed during the Spanish-colonial period; to a contradictory effect. It allowed him to assert a national identity that challenged the dichotomous ways in which Philippine history was conventionally conceived; but it also reintroduced Eurocentric and homogenizing schemes; reinforcing existing hegemonies in the postcolony.
Framing Of The Unified Examination Certificate By Malaysian Ethnic Newspapers, Kai Chee Lam, Yeo Wei Ting, Lay Hoon Ang, Foo Terng Hoe
Framing Of The Unified Examination Certificate By Malaysian Ethnic Newspapers, Kai Chee Lam, Yeo Wei Ting, Lay Hoon Ang, Foo Terng Hoe
Manusya, Journal of Humanities
Media framing makes an issue salient. This study attempts to determine the frequency of episodic and thematic frames in news about the Unified Examination Certificate issue and identify the framing dimensions and valence used. Textual analysis of the content and headlines was performed on 100 news articles from newspapers of two languages. Results indicate that all the articles were framed episodically, with the “attribution of responsibility” dimension used most frequently, followed by the “human interest” and “conflict” dimensions. Chinese articles tended to use neutral valance, whereas Malay articles mostly used negative valence. These findings provide insights into ethnic politically-influenced and …
Taleng Phai : A Chakrabhand Puppet Play : Characteristics Of Performance Literature, Ratchaneekorn Ratchatakorntrakoon
Taleng Phai : A Chakrabhand Puppet Play : Characteristics Of Performance Literature, Ratchaneekorn Ratchatakorntrakoon
Manusya, Journal of Humanities
This research examines literary techniques used in the adaptation of Lilit Taleng Phai to a Chakrabhand puppet play and analyzes characteristics of Taleng Phai: A Chakrabhand Puppet Play as performance literature. The study reveals that four literary techniques were used to make this adaptation: 1) adaptation of the content; 2) the characters; 3) the pattern; and 4) the presentation. These adaptations contribute to the characteristics of puppet play as performance literature through five conventions: 1) use of an invocation for puppet performance; 2) inclusion of puppet songs; 3) insertion of jokes; 4) method of delivery of puppets to the stage; …
Spatialisation Of Text Worlds: Contrastive Interpretations In P.L. Travers’S Mary Poppins, Kriangkrai Vathanalaoha
Spatialisation Of Text Worlds: Contrastive Interpretations In P.L. Travers’S Mary Poppins, Kriangkrai Vathanalaoha
Manusya, Journal of Humanities
Fictional situations recounted by a narrator instantaneously trigger a mental representation of a text world (Gavins 2007) which aims to explicate how meaning is achieved by readers based on salient theories of stylistics. This study examines how text world creation is established while reading Mary Poppins (Travers 2014). Crucial excerpts are explored to explain how readers perceive events that constitute the narrative. As the author recounts all events through an omniscient perspective, a discourse world is established through schematic data of all participants in the discourse based on common ground information. Deictic shift (Segal 1995) is employed to demonstrate how …
Thailand’S Trade Relations With The German Democratic Republic : The Example Of Carl Zeiss Jena, Christina Warning
Thailand’S Trade Relations With The German Democratic Republic : The Example Of Carl Zeiss Jena, Christina Warning
Manusya, Journal of Humanities
With the example of one of the German Democratic Republic’s (gdr) most renowned high-tech companies, Carl Zeiss Jena, this article argues that despite global and regional pressures, Thailand’s international trade relations have been nurtured largely without reference to ideological bias. Founded in 1846, the Carl Zeiss Jena Company grew to become an important patent holder in the production and export of precision optical instruments. By the 1930s, Carl Zeiss Jena was already an important international player, attracting military institutions and land surveying specialists, including clients from Siam/Thailand. In the decads to come, Carl Zeiss Jena’s relations with Thailand transcended the …
Transitivity System And A Translation Of Lexical Metaphors : The Case Of The Emirates Airline Website, Pasakara Chueasuai
Transitivity System And A Translation Of Lexical Metaphors : The Case Of The Emirates Airline Website, Pasakara Chueasuai
Manusya, Journal of Humanities
Lexical metaphors colourise literary as well as non-literary texts. In the case of a website, it can make the text more appealing and consequently improve the sales of a company. In the highly competitive airline industry, an impressive webpage plays a significant role, especially in online reservation and purchase. This article examines the lexical metaphors used in the English and Thai websites of the Emirates Airline, adopting Transitivity of the Systemic Functional Linguistics by Eggins (2004) as the analytical framework. It also explores how the translated lexical metaphors are similar to and/or different from the original version. The study finds …
Affective And Cognitive Processes In Cancer Narratives, Monica Kah-Pei Liaw, Su-Hie Ting, Kee-Man Chuah, Collin Jerome
Affective And Cognitive Processes In Cancer Narratives, Monica Kah-Pei Liaw, Su-Hie Ting, Kee-Man Chuah, Collin Jerome
Manusya, Journal of Humanities
Research on cancer narratives has not contextualised emotional and cognitive processes in stages of coping. The study examined linguistic indicators of affective and cognitive processes in narratives of 31 Malaysian cancer survivors. The analysis of the 58,787-word transcript using Linguistic Inquiry and Word Count (liwc) software revealed that coping with cancer is a case of mind over emotions, with 12.52% of words related to cognitive processes and 4.17% to affective processes. Frequently used words linked to cognitive processes indicated the cancer survivors’ rationalisations of their denial of the diagnosis and explanations of treatment. Frequently used positive affective words reflect their …
“Bad Luck For The Chinese” : France And The Transit Of War Materiel To China During The Sino-Japanese War (1937–1939), Alexandre Barthel
“Bad Luck For The Chinese” : France And The Transit Of War Materiel To China During The Sino-Japanese War (1937–1939), Alexandre Barthel
Manusya, Journal of Humanities
The attitude of France towards the Sino-Japanese War that started in 1937 has given rise to various judgments. Officially neutral, France is often presented as having taken, at least morally, a favorable attitude toward China. Yet the French government had officially prohibited the transit of war materiel en route to China across the Indochinese border. This issue became increasingly important as the Japanese blockade of China progressed and conditioned the capacity of Chiang Kai-shek’s government to continue the fight. The diplomatic archives of the United States, greatly concerned by the situation in China, shed more light on France’s policy in …
Influences Of Béla Bartók’S Piano Compositions On Alberto Ginastera’S Piano Music, Karn Gularnupong, Ampai Buranaprapuk
Influences Of Béla Bartók’S Piano Compositions On Alberto Ginastera’S Piano Music, Karn Gularnupong, Ampai Buranaprapuk
Manusya, Journal of Humanities
This study seeks to reveal the musical relationship between Bartók’s and Ginastera’s piano compositions, showing stylistic conceptualizations of twentieth-century Western art music which held many interesting musical aspects, specifically in the classical piano repertoire. This musicological research employs stylistic analysis and theoretical analysis to shed some light on Bartók’s and Ginastera’s piano music vocabulary. Following this methodology, it is revealed that Ginastera’s compositional language was very much influenced by the highly unique characteristics of Bartók’s. Such characteristics include the axial system, Bulgarian peasant rhythmic dance, bi-modality, intervallic cell (Z-cell, 0167), hexachordal sets of octatonic collections, the symmetrical old Hungarian pentatonic …
On A Path Towards Forgiveness : Garden-Practices And Aesthetics Of Engagement In Tan Twan Eng’S, Darin Pradittatsanee
On A Path Towards Forgiveness : Garden-Practices And Aesthetics Of Engagement In Tan Twan Eng’S, Darin Pradittatsanee
Manusya, Journal of Humanities
This paper examines the human-nature relationship in the art of Japanese gardening in Tan Twan Eng’s The Garden of Evening Mists (2012). Drawing upon the aesthetics of Japanese gardening and theories of garden art, it argues that the novel advocates the complementarity of nature and human artifice in gardening. Japanese gardening which is related to the Taoist concept of yinyang and the Buddhist notion of impermanence, together with its principle of shakkei (borrowed landscape), suggests a combination of anthropocentric and ecocentric relationships with nature. Moreover, since Japanese aesthetics is interwoven with ways of living, the paper examines how the female …
Auto-Part Terms In Thai : A Cognitive Semantic Analysis, Unchalee Singnoi Wongwattana
Auto-Part Terms In Thai : A Cognitive Semantic Analysis, Unchalee Singnoi Wongwattana
Manusya, Journal of Humanities
This article presents an investigation of Thai auto-part terms in Cognitive Semantics. With at least 1,000 auto-part terms in our data analysis, we argue that the conceptual naming strategy is linguistically effective in understanding auto parts in the Thai culture. Metaphorically, the resemblance operation enhances the degree of lexical richness by enabling the auto-part conceptualization with four source domains: surrounding object, animal, human, and plant. Metonymically, source domains such as shape, function, part, material, position, involved organ, motion, sound and space function in the source-in-target operation, and the category machine/ device appears as a source domain in the target-in-source operation. …