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Full-Text Articles in Scandinavian Studies
Strategies To Implement Social Media Marketing In Small Businesses, Theodora Ijang Nyamboli
Strategies To Implement Social Media Marketing In Small Businesses, Theodora Ijang Nyamboli
Walden Dissertations and Doctoral Studies
The lack of consumer engagement can have adverse effects on business outcomes. Small business managers (SBMs) and owners who fail to engage consumers are at a higher risk of failure. Rooted in the theory of diffusion of innovation theory, the purpose of this qualitative exploratory multiple case study was to explore strategies SBMs use to develop and effectively implement marketing strategies to improve consumers' engagement. The participants comprised six business managers of six successful small businesses in Maryland who effectively used social media marketing strategies to engage consumers for at least 5 years. Data were collected via semi-structured interviews and …
Factors Associated With Harm Reduction Model Use Among Substance Abuse Counselors, Tiffany Madden
Factors Associated With Harm Reduction Model Use Among Substance Abuse Counselors, Tiffany Madden
Walden Dissertations and Doctoral Studies
Drug overdose death rates in the United States have more than tripled since 1990 with more than 36,000 dying in 2008. In 2007 the estimated cost of drug use to U.S. society due to lost productivity, increased health care, and criminal justice costs was over $193 billion. Previous researchers have found that harm reduction is a viable treatment option within the field of addiction. The guiding premise in the harm reduction approach is that all people can achieve improved psychological and physiological health even if they are unable to be substance-free. However, there remains an important gap in the current …